Case analysis of business etiquette

The following is a case analysis of business etiquette that I have collected for you. I hope it can help you! Business Etiquette Case Analysis Part 1

1. Jin, a salesman from a lighting equipment factory According to his original plan, Mr. Zhang excitedly climbed to the sixth floor with samples of the company's newly designed lighting equipment in hand. Without even wiping the sweat off his face, he walked directly into the office of Manager Zhang of the business department. Zhang was handling business. The manager was taken aback. ?Sorry, this is a new product designed by our company, please take a look. ?Mr. Jin said. Manager Zhang stopped what he was doing, took the illuminator handed over by Mr. Jin, and casually praised: "How beautiful!" He asked Mr. Jin to sit down, poured a cup of tea and handed it to him, then picked up the illuminator and studied it carefully. stand up. Mr. Jin was relieved to see Manager Zhang was so interested in the new product. He leaned back on the sofa, crossed his legs, and looked around Manager Zhang's office leisurely while smoking. When Manager Zhang asked him why the power switch was installed in this position, Mr. Jin habitually scratched his scalp with his hands. Although Mr. Jin gave a more detailed explanation, Manager Zhang was still a little skeptical. When talking about the price, Manager Zhang emphasized: "This price is much higher than our budget. Can it be lowered?" Mr. Jin replied: "Our manager said that this is the lowest price and cannot be lowered by one cent." ?Manager Zhang was silent for a long time without speaking. Mr. Jin, however, was a little out of breath. He couldn't help but loosen his tie and stared at Manager Zhang. Manager Zhang frowned and asked, "How advanced is the performance of this kind of illuminator?" Mr. Jin scratched his scalp again and repeated Said: ? New style, long life, energy saving. ?Manager Zhang excused himself and left the office, leaving Mr. Jin alone. After waiting for a while, Mr. Jin felt bored, so he casually picked up the phone on his desk and started chatting with a friend. At this time, the door was pushed open, and it was not Manager Zhang who came in, but the office secretary.

Question: Based on the case analysis, what are the etiquette flaws that caused Mr. Jin’s business to fail?

2. Xiao Huang’s final interview failed

Xiao Huang went to a foreign company for the final round of interviews as a general manager assistant. To ensure nothing went wrong, she dressed up carefully this time. With her avant-garde clothes, fashionable bracelets, unique rings, shiny necklaces, and trendy earrings, every part of her body is the center of attention. She is simply unparalleled and stands out from the crowd. Moreover, her opponent was just an average-looking girl with no higher education than her, so Xiao Huang believed that she had a chance to win. But the result was unexpected. She was not recognized by the foreign company. The examiner said apologetically: "You are indeed very beautiful, and your clothing and accessories are all pleasing to my eye, but I don't think you are suitable for the job of an assistant." I'm really sorry. ?

Analysis:

We should always pay attention to our clothes and accessories, and distinguish the occasion. For accessories, it is better to have less but not too much, otherwise it will give people a feeling of being flamboyant, depressing, messy and unceremonious.

3. There are no masters here, only doctors.

A college student from a certain university ran to the infirmary, covering his left lower abdomen with his hand, and said to the doctor sitting in the clinic: Master, I stomachache. The doctor who was attending the consultation said: There are only doctors here, not masters. Ask the master to invite you to the student cafeteria. ?The student’s face turned red to the base of his ears.

Comments:

The title of a cultural person must be clear, so as to reduce embarrassment. This not only reflects one's own cultural level, but also shows respect for others. Of course, as a doctor, you should also pay attention to your service attitude and pay attention to etiquette. Customers' inappropriate language should be tolerated, and criticism should be tactful.

4. Once a company was recruiting secretarial staff. Due to the generous remuneration, there were many applicants. Xiao Zhang, who graduated from the Chinese Department, went for the interview. Her background material may be the best: in four years of college, she published 30,000 words of works in various publications, including novels, poems, essays, reviews, political commentaries, etc., and also He has planned anniversary celebrations for six companies. He speaks English extremely fluently and his calligraphy is excellent. Xiao Zhang has good facial features, tall and well-proportioned figure. During the interview, the recruiter waited for her to come in with her materials.

Xiao Zhang was wearing a miniskirt, revealing her lotus-like thighs, a navel-baring upper body, and bright red lipstick. She walked lightly in front of an examiner and sat down without invitation. Then she crossed her legs and waited for questions with a smile. Then, unexpectedly, the three recruiters exchanged glances with each other, and the examiner said: "Miss Zhang, please go back and wait for the notification." ?She beamed with joy: ?Okay!? She picked up the small bag and ran out the door.

Question: Can Xiao Zhang wait for the offer notice? Why? If you were Xiao Zhang, how do you plan to prepare for this interview? Comments: Xiao Zhang cannot be admitted because she lacks basic interview etiquette; specifically Her unreasonable behavior is as follows: 1. The clothes are too fashionable and avant-garde, irregular, not solemn, and give people a feeling of frivolity; 2. The makeup is too colorful and exaggerated. 3. Behavior is casual, uncivilized and inelegant. Sitting down without asking, and crossing one's legs, etc. give people the feeling that they lack basic self-cultivation.

5. Wang Feng studied very hard when he was in college and his grades were very good. He won special scholarships almost every year. For this reason, his classmates gave him a nickname "Superman". After graduating from college, Wang Feng successfully got the opportunity to study for a master's degree in the United States, and after graduation, he successfully entered a job in an American company. Fast forward eight years, and Wang Feng has now become the company's department manager. On National Day this year, Wang Feng took his wife and children back to China to visit relatives. One day, I was watching a musical at the Grand Theater. As soon as I sat down, I noticed three people walking towards them. One of them stretched out his hand and shouted loudly as he walked: "Hey! Isn't this Superman? Why are you back?" At this time, Wang Feng recognized that the speaker was his high school classmate Jia Zheng. Jia Zheng failed to pass the college entrance examination, so he went to the south to start a business and made some money. Now he has returned to Shanghai to register a company and become the boss of Lianpan. Today I happened to be watching a musical with two business partners from Hong Kong. The business partners were an older Hong Kong couple he had dated for many years. At this time, Wang Feng and Jia Zheng were both excited and moved by each other. After Jia Zheng exchanged greetings loudly, he remembered that there was a lady standing next to Wang Feng, and asked Wang Feng who the lady beside was. Only then did Wang Feng remember to introduce his wife to Jia Zheng. After Wang Feng finished the introduction, Jia Zheng walked up excitedly and gave Wang Feng's wife a hug. At this time, Jia Zheng also remembered that it was time to introduce his business partner to his old classmates.

Question: Are there any irregularities in the etiquette for meeting on the above occasions? If so, please point it out and explain what the correct approach is.

Comments: The main areas of discordance with etiquette include:

You cannot call each other’s nicknames in public situations.

It is not easy to make loud greetings in public places and influence others.

Introduce guests who are familiar with each other in a timely manner, and do not leave out the accompanying guests in the cold.

The hugging ceremony for the opposite sex is not suitable for China. It is better to shake hands.

6. On Sunday, a young couple took their cute baby to the mall. The little baby looked at the dazzling array of products and pointed with his little fingers, showing an expression of great interest. When they came to the children's toy counter, the salesperson smiled and greeted the parents enthusiastically: "What do you two want to buy? Want to buy a toy for your child?" The couple looked at the price of the goods and shook their heads apologetically. I wanted to leave with my baby in my arms. Suddenly, the baby started crying: "I want a toy! I want a toy!" The couple had to persuade and coax with a smile, but to no avail. The salesperson seemed to have realized something, and immediately picked out a few high-end electric toys, turned on the switch to let the toys move for the children to see, and asked kindly: "Baby, which toy do you want? Auntie, let's get it for you." The child immediately stopped crying and said simply: "Robot dog!" At this time, the salesperson glanced at the young couple and saw that they hesitated, exchanged glances, and finally took the money to buy the robot dog.

Please answer: (1) What kind of negotiation strategy did the salesperson use? Why was it successful?

(2) What are the characteristics of this strategy? It is applicable to business negotiations What is the situation?

Answer: (1) The salesperson used the strategy of using softness to overcome strength; he found the weak link of the other party, the child, and moved the customer emotionally by seduce the child's needs.

(2) The characteristic of this strategy is to take advantage of the other person's emotional weakness. At the same time, you must maintain patience and be good at expressing a friendly attitude in order to gain the other person's favor.

In business negotiations, this strategy works well with opponents who are tough and arrogant but also have obvious emotional weaknesses. Business Etiquette Case Analysis Part 2

Case 1

According to the original plan, Mr. Jin, a salesman from a lighting equipment factory, excitedly boarded the board with a sample of the company's newly designed lighting equipment in hand. On the sixth floor, without even wiping the sweat off his face, he walked directly into the office of Manager Zhang of the Business Department. Manager Zhang, who was handling business, was startled.

?Sorry, this is a new product designed by our company, please take a look. ?Mr. Jin said.

Manager Zhang stopped what he was doing, took the illuminator handed over by Mr. Jin, and casually praised: "How beautiful!" He asked Mr. Jin to sit down, poured a cup of tea and handed it to him. Then pick up the illuminator and study it carefully.

Mr. Jin was relieved to see that Manager Zhang was so interested in the new product. He leaned back on the sofa, crossed his legs, and looked around Manager Zhang's office leisurely while smoking.

When Manager Zhang asked him why the power switch was installed in this position, Mr. Jin scratched his scalp habitually.

Although Mr. Jin gave a more detailed explanation, Manager Zhang was still a little skeptical. When talking about the price, Manager Zhang emphasized: This price is much higher than our budget. Can it be lowered?

Mr. Jin replied: Our manager said this is the lowest price, one cent. It can’t go any lower. ?

Manager Zhang was silent for a long time without speaking.

Mr. Jin couldn't help but loosen his tie involuntarily, staring at Manager Zhang, who frowned.

?What is the advanced performance of this kind of illuminator? Mr. Jin scratched his scalp again and said repeatedly: ?New style, long life and energy saving. ?

Manager Zhang made an excuse and left the office, leaving Mr. Jin alone. After waiting for a while, Mr. Jin felt bored, so he casually picked up the phone on his desk and started chatting with a friend. At this time, the door was pushed open, and it was not Manager Zhang who came in, but the office secretary.

Questions:

1. Based on the case analysis, what are the etiquette defects that caused Mr. Jin’s business to fail?

2. In business activities, How should Mr. Jin pay attention to his personal etiquette issues?

Analysis: 1. From the beginning, Mr. Jin climbed up to the sixth floor excitedly. The Mr. Zhang he wanted to visit was the person in charge of his business. People should pay great attention to etiquette:

① Without even wiping the sweat on his face, he walked directly into the office of Manager Zhang of the Business Department.

First of all, he ignored Paying attention to one's own external image is a kind of disrespect for others. This will leave a bad impression on others.

② Mr. Zhang took the illuminator handed by Mr. Jin and praised its beauty.

Asked Mr. Jin to sit down, poured a cup of tea and handed it to him. Mr. Jin here

should say thank you, but he didn't. This obviously has no etiquette to talk about, and left some unpleasant things for others.

③ Mr. Jin leaned back on the sofa, crossed his legs, and smoked

He looked around Manager Zhang's office leisurely. This is also a kind of disrespect

First of all, others did not ask you to sit or tell you that you cannot sit there

This is also a matter of etiquette. Smoking and looking around is also< /p>

Impolite.

④ Mr. Jin scratched his scalp habitually. Including the involuntary loosening of a tie below.

His own habitual actions cannot be brought into business discussions.

⑤ Manager Zhang is still a little doubtful. Should I ask him where else?

Does he need to explain?

⑥ When it comes to price, Mr. Jin should not have such a firm attitude,

and Both parties reconciled and explained the reasons why they could not give in.

Mr. Jin scratched his scalp again and said over and over again: "New style, long life, and energy saving." ?There is obviously a bit of impatience in the attitude here, which can easily offend people.

⑦ Mr. Jin waited for a while and felt bored, so he picked up the phone very casually.

He started chatting with a friend on the phone on the desk. You should wait quietly for a while. Doing so will damage your image too much.

2. Personal appearance, neat and decent attire, and civilized behavior and language

Case 2

A company negotiated a cooperation project with a foreign businessman. After the foreign businessman inspected the company, Satisfied with the comparison, ready to invest US$10 million. After the negotiation ended, the foreign businessman found a trace of phlegm on the elevator of the company's office building. After returning to China, he sent a letter back, refusing to sign the contract.

Question: What do you think should be said in the letter? What do you think of this problem? Analysis

The letter said: People who do not cherish the environment are not worthy of trust, and companies that do not cherish the environment are not worthy of cooperation.

How to treat it: In the routine of international communication, cherishing the environment is an important principle, and it is emphasized that it cannot just stay in words, but must be implemented in actions. Only by developing good behaviors in daily life Habits will prevent problems from occurring at critical moments.