What is a new media operator? Is it necessary to take the exam?

Everyone who wants to take the new media operator certificate should know.

one

What is new media operation?

In new media operation, new media > operation.

New media is the inheritance and development of traditional media. When the Internet was not as popular as it is now, the media that appeared in our lives were television, newspapers and radio. Now the rapid development of the Internet has given birth to a new thing, new media. At present, the existing new media platforms mainly include WeChat official account, Today's headline, Weibo and so on. The main content producers are users, and the content servers are also users, which is called UGC.

The operation of new media is only a subdivision of the general direction of new media, mainly through the continuous output of content and SEO related optimization to maintain the ontology account, so that the account can gain a certain popularity and fan base, which will play a basic role in future traffic conversion and realization.

two

Market demand of new media operation

Now, just open a recruitment website and type the words "new media" in its search box, and you will see a series of positions, among which the demand for new media operators is greater than 450.

In addition to the native Internet companies, almost all the talents in the traditional media and communication industries in transition are rapidly tilting towards new media posts, and the positions for talents are all new media.

The era of media technology has become a reality, and the cross-border wave of the Internet represented by the mobile Internet is subverting the traditional media industry with unprecedented potential. The previous media structure is on the verge of collapse, and Internet media will surely become the leading force in the media industry.

three

Development prospect of new media operators

Generally speaking, there is a lot of room for development. High ceilings, both in breadth and depth, are the most promising occupations. Why do you say that? What do you think the new media will be like if it continues to develop to the extreme?

1. Partner of the company

The top operation director is an indispensable member of a company's entrepreneurial team, and product and operation can be said to be the two most important factors supporting how far a company can go.

2. From the media big V

Since the vigorous development of the media industry, many V-class operators have emerged. It is expected that the income of new media operators will be higher and higher in the next few years, and their value will gradually increase.

3. Professional operators

Learn more about the gameplay of WeChat, Weibo, Today's Headline, Zhihu, Tik Tok and other channels, and strive to make it deeper. In this process, you should join some circles and get to know a lot of people with channel resources, and at the same time get to know people/users in your key areas.

I hope that through the above answers, you can answer your confusion, if you need to know more about answering questions.