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What is the value of management consulting?
What is the value of management consulting?
The domestic consulting industry is constantly moving towards the process of industrialization and specialization. Anyone who has been engaged in several business management consulting projects will often be asked by entrepreneurs when communicating with them in the early stage. "How much value can you bring to us if you give us counseling?" Some entrepreneurs will directly ask, "How much sales growth and profit growth can you directly bring to our company after I ask you to help me with consulting?"
We often encounter such a problem when communicating with the CEOs of small and medium-sized enterprises. You can answer: I can't guarantee how much sales growth I can bring you now, but I can tell you directly that if we carry out and operate according to our meaning, if it still doesn't work after our guidance, we will definitely achieve the previously determined effect (we will write the expected effect on the score sheet). If it is because of our counseling, I will directly refund all the money to you, and the entrepreneur also said that I certainly can't do what you want. In this case, I won't invest much. I will tell him, and of course I will coach you according to the actual situation of the enterprise. At this time, it is not impossible for an entrepreneur. He will ask the entrepreneur, "How much do you invest in factories and offices? How much have you invested in management to improve your study? I would like to ask whether your investment in factory buildings and office space can immediately bring immediate benefits to the enterprise or directly tell how much value it has? " Before and after the comparison, the answer came out.
Enterprise management consulting, like building a factory, renting office space, forming a management team and recruiting employees, is a necessary investment for enterprises to carry out business activities. Of course, we should choose systematic counseling, combine the actual processes, standards and norms of enterprises, and finally refine the system construction at several levels. We should also gradually improve all aspects of enterprise management. However, few entrepreneurs look at the upgrading management of enterprises from the perspective of investment, and most entrepreneurs often look at management consulting with an immediate mental consumption psychology. If so, it will be the same as some counseling models and results in previous years.
Business owners also believe that after cooperating with consulting companies, all the responsibilities are the responsibilities of consulting teachers. In fact, this kind of psychology is a wrong idea from the beginning, because we have summed up the experience after several years of consultation and guidance, and we can't do a good job without the following aspects; First, consulting teachers should have rich management expertise; Second, after the project cooperation between the two parties, he must be able to get the full support of the business owner; Third, in the process of project counseling, the person in charge of the docking department should fully cooperate, and finally, all staff should participate in the implementation; The above four points are important factors to ensure the success of enterprise management consulting projects. If business owners are eager for quick success and instant benefit as mentioned above, it is also one of the reasons why many small and medium-sized enterprises fail in consulting and counseling, and it is also an important reason why they cannot develop healthily.
What is the value of management consulting to enterprises?
First, the change of mental model (ideological inspiration)
People's mental model (thought) embodies a kind of understanding of things. We must admit that because everyone has limited experience and knowledge, there are blind spots and misunderstandings in understanding things. The so-called profession has specialization and has heard of it. As an expert in management, management consultant's mind (thought) is not only based on knowledge learning, but also on the study of success and failure lessons of many enterprises. We can't say that management consultants have no blind spots and misunderstandings in management, but their thoughts are instructive to entrepreneurs. Only the exchange and sharing of ideas can generate huge energy, and only after the energy is exerted can it produce docking. The lighting of a small idea of management consultant can light up the treasure house of entrepreneurs' thoughts and bring huge benefits to enterprise management.
Second, solve practical problems.
As a management consultant, one of its core abilities is strong logic and good at analyzing problems.
Through in-depth analysis of the problem, the management consultant finds out the causes of the problem and the logical relationship between the reasons behind it, thus establishing a problem analysis and solution system. The establishment of the problem system helps entrepreneurs to see the essence, importance and background of the problem clearly, so as to find ideas and methods to solve the problem. Even if some problems can't be solved immediately, the management consultant will help entrepreneurs to understand the problems existing in the enterprise from a brand-new perspective and put forward the steps and systematic ideas to solve the problems.
Third, establish system management.
Frankly speaking, there are not many small and medium-sized entrepreneurs who can design their own management system, or they don't have such a knowledge structure; Either you have this ability, because time is limited and your heart can't calm down. Entrepreneurs may have some advanced management concepts and methods, but to establish a management system, we must calm down and seriously think about how the enterprise should realize the overall operation, how to ensure the high quality and efficiency of each operation link, and write these ideas out, systematize and refine them. It can be said that this is a very challenging and arduous system management work.
In order to solve the problem of establishing enterprise management system, some enterprises introduce airborne professional managers at high prices, hoping that airborne professional managers can learn from the successful experiences of other enterprises for their own use. It should be said that airborne professional managers have greatly promoted the systematization and refinement of enterprise management in China. Airborne professional managers often have a high professional level, but because different enterprise scales should have different management models, there are also reasons for acclimatization, or once they become a part of an enterprise or a department, they will often encounter various interests disputes, and the degree of systematization and refinement of their management system design will be compromised, which will eventually lead to both losses.
As a third party, management consultants have no direct interest relationship with the executives of all departments of the enterprise. What they say as a third party will be listened carefully, whether it is middle management or grass-roots implementation, because there is no conflict of interest, they can also bring them value. They can comprehensively and systematically analyze, design and recreate the management system of the enterprise with the guidance of maximizing the enterprise value, so as to combine the actual operation of the enterprise and fully implement it.
Fourth, the problem insight and analysis
The value of management consultants lies in their unique insights into the problems of enterprises. They can not only see clearly the problems existing in the enterprise, but also know what problems may occur with the development of the enterprise and make suggestions for entrepreneurs. However, many entrepreneurs often have such a situation: in adversity, there is no hope; In prosperity, there is no crisis; In the face of market changes, it is unclear which are opportunities and which may be traps and threats. Through the comprehensive investigation of the enterprise system by the management consultant, the strengths, weaknesses, opportunities and threats of the enterprise are analyzed through the relevant data, and then the solutions suitable for the development of the enterprise are put forward, so as to truly protect the enterprise, let entrepreneurs keep a clear understanding of the development of the enterprise and avoid detours and waste of resources.
Fifth, play the role of communication bridge.
The biggest cost of small and medium-sized enterprises is communication. After communication in the original way, the root of the problem has not been found, let alone solved. Many problems in SMEs are often caused by poor communication. The problem of poor communication is often because it is difficult for everyone to communicate openly. It is the principle of many people to avoid the weight and avoid the problem. Therefore, entrepreneurs don't know the real thoughts of managers, managers don't know the thoughts of employees, and employees don't tell their bosses what they really think. Because communication is not in place, some problems in enterprises worsen, and the relationship between people is tense, resulting in great potential waste or loss of direction.
For management consultants, as an "outsider", they serve the enterprise on the principle of keeping secrets for every employee of the enterprise. They can fully grasp the real thoughts of each employee, become the bridge and link between the boss and the employees, and then enhance the team rusticity, cohesion and centripetal force of the enterprise through efficient communication.
Sixth, the construction of talent echelon
Because counseling is a systematic project, it also needs a process, and it is also a process for instructors to spread management ideas and methods, and it is also a mirror for every manager and employee to understand their own shortcomings. Only in this way can managers and employees see their present situation through this mirror, and then realize their shortcomings in many aspects, and then make clear the future improvement direction through systematic analysis. The consulting scheme submitted by the management consultant for the enterprise may have a phased effect on the enterprise, but the ideas and solutions of the management consultant will have a far-reaching impact on the enterprise and are also the basis for guiding the healthy development of the enterprise.
As entrepreneurs, we should fully understand the value of modern management consulting. At the beginning of cooperation with consulting companies, we should not only clarify our own needs and expectations, but also arrange counseling work step by step after consulting experts systematically investigate and analyze the enterprise, combining the facts of the enterprise and the ideas of entrepreneurs. This is easy for everyone to accept, and the role of counseling will obviously reach the role that entrepreneurs think.
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