Liu Shishi and Naza left, and there was no successor in the Tang Dynasty. It's hard for Hugh to turn the tide.

Is the "First Sister" in the Tang Dynasty going to be replaced?

Tangren Film and Television released a message on the social platform, saying that the contract with Naza officially expired, and the two sides decided through friendly negotiation that the brokerage cooperation relationship would be terminated with immediate effect and would not be renewed.

Sister Fan realized that Naza had been in the Tang Dynasty for 10 years.

Naza has been praised by the Tang people since her debut. During her college years, she starred in Xiaoxue, an important role in Xuanyuanjian, and gained a certain popularity.

However, a relationship with Hans Zhang made her inexplicably hacked for a long time, and her popularity once fell to the bottom.

However, her acting career can only be described as tepid. Recently, the dramas such as Dress in the Wind, Dance in the Storm and Twelve Tans have failed to stir up any waves.

However, compared with Hu Bingqing, Sabrina, Li and others, Naza can be called "the first sister of the Tang Dynasty".

Therefore, when she broke the contract, the outside world said that she was not optimistic about the future development of the Tang people.

After all, apart from Hugh, there are not many works by other male and female artists in the Tang Dynasty, and there is not even this person in the circle.

Tangren film and television used to be a well-known old brokerage company in the circle. It not only exported high-quality film and television dramas such as young women, beautiful women, the sword and the chivalrous man, but also won fame for many actors such as Sun Li, Hugh, Li and so on.

However, since 20 10, the film and television in the Tang Dynasty has gradually declined, and the word-of-mouth and quality of works have been greatly worse than before, and there have never been any artists with high national standards.

From the peak to the decline, what did the film and television in the Tang Dynasty experience?

0 1, a unique model of star-making factory

The full name of Tangren Film and Television is Shanghai Tangren Film Production Company, which was established by Cai Yinong on 1998.

Cai Yinong, who dreamed of writing screenplays, entered the film industry during the boom of Hong Kong films in 1990s.

She once went to Dong Shengyi with her own outline, hoping to learn from Dong Shengyi, but the other party felt that she was more suitable for dealing with people, so she declined.

After leaving the release, Cai Yinong became a casting director, which cultivated his vision of finding actors and his ability to cultivate actors.

When she was 25 years old, some investors said that they hoped to set up a film and television company with her and package it for listing. The other party is responsible for the payment and Cai Yinong is responsible for the operation.

After the establishment of the company, Cai Yinong showed his unique vision. The first work he chose to invest in was Love between Beijing and Hong Kong.

But at the critical moment, the investor suddenly withdrew her capital, so she had to bite the bullet and take over the company, and Tangren Film was born.

Fortunately, the film and television drama "Beijing-Hong Kong Love Line" produced by the company has a good reputation, and the following "Two Prides at Home" has also won the overwhelming ratings, giving Cai Yinong the confidence to stick to it.

But there were only four employees in the early Tang Dynasty. In order to make the company survive for a long time, Cai Yinong chose the overseas distribution direction.

In 2000, Singapore TV conducted cross-media experiments, and the demand for TV dramas increased. Cai Yinong seized the opportunity to cooperate with local distributors.

With the advent of classic works such as Mermaid in The Legend of Heaven and Earth, Lotus Lantern in The Legend of Heaven and Earth and Young Woman, the film and television in the Tang Dynasty gradually gained a firm foothold in the market.

Moreover, Cai Yinong has adopted the mode of "content resource+artist broker" to run the company, and at the same time, it has enabled famous artists from Hong Kong and Taiwan to lead the show and signed their own artists.

For example, Sun Li appeared in Legend of Heaven and Earth and Mermaid.

Cai Yinong has long been aware of IP adaptation, and the selected scripts have feelings of home and country, touching love and tragic colors that deeply touched the audience.

Thus, since 2004, the film and television of the Tang Dynasty formally established the leading position of costume drama in the industry.

This year, she chose the TV series "Legend of the Sword and the Chivalrous Man" adapted from the game, pushing the popularity, giving up Nicholas Tse, Dicky Cheung, Ruby Lin and others selected by the producers, and boldly using Hugh, Eddie Peng Yuyan Swift, An, 17-year-old Liu Yifei and 16-year-old Liu Pinyan in their early twenties.

High-quality scripts and suitable actors make this drama popular all over the country, and it is called the starting point of Xianxia drama by countless people.

Hugh, who became famous overnight, signed a contract with his good friend Justin, and then Liu Shishi joined the Tang Dynasty. Together, they experienced the heyday of the Tang Dynasty.

Dramas such as Flying Fairy, Legend of the Condor Heroes and Legend of the Sword and the Chivalrous Man 3 not only became popular many times, but also made Liu Shishi, Justin and others emerge in the circle.

Although the drama was preempted by Yu Gong Suoxin because of its long shooting time and production cycle, its reputation of treading on thin ice was slightly better, and Liu Shishi became an instant hit and became one of the "85 Flowers".

I think the success of this drama, coupled with the participation of young artists such as Jiang, Li and Yang, will definitely enable the Tang people to continue the glory of costume drama.

Unexpectedly, walking on thin ice became the peak of the Tang Dynasty, and then it went downhill.

02, missed the development opportunity, and the quality of the work declined.

After 20 10, capital quickly entered the field of film and television, and major production platforms began to take traffic as the king.

Some investors say that the Tang people should be packaged through capitalization.

At first, the Tang people refused to keep the freedom of content creation. When Cai Yinong discovered that the market had changed, and when the propaganda and transportation work were well done, the opportunity for expansion had been missed.

At this time, the artist's worth is rising. Cai Yinong can only give up the practice of shooting only two or three masterpieces in the past year, and shoot a lot of TV dramas and sign new people, such as Sabrina, Gina and Hu Bingqing, which leads to a sharp decline in the quality of his works.

After the broadcast of "Xuanyuanjian", from the plot and special effects to the young actor Naza, they were all vomited by the audience;

The much-anticipated "Step by Step Unusual Love" not only lacks the exquisite beauty of the previous work, but also cuts the plot in a mess;

Qin Shi Ming Yue is the worst drama in the history of the founding of the Tang Dynasty, with poor service and very bad plot. Douban scored only 5 points.

The only online drama that can get shot is the Unintentional Master, but as soon as his reputation improved, he was dragged down by dramas such as Dream Back and Legend of Qingqiu Fox.

The reasons for the decline in the quality of works are not only the decline in Cai Yinong's right to speak due to the intervention of capital, but also the gradual failure of IP and the massive brain drain.

The TV series "Romance in the Wind" adapted from Tonghua novel "Wandering Ballad" has a general reputation.

The live-action version of "Qin Yue", because the adaptation is not ideal enough, has encountered the crazy spit of anime fans.

Trying to win back the share of 10% of the movies of the Tang Dynasty with "Fairy Sword", and shooting the movie "Fairy Sword" without authorization on 20 16, was dissatisfied by the copyright party Qunyu Information Technology Co., Ltd., and thought that the Tang Dynasty had breached the contract and took it to court.

20 17 65438+ 10/3, Tangren Film and Television was awarded compensation of 644,000 yuan for Qunyu's technical losses and attorney's fees, and the IP film "Sword of the Fairy" was forced to stop shooting, and all the expenses of1042,000 yuan generated by the early script and set construction went to "Shui Piao".

At the same time, due to the increase of actor's pay and marketing expenses, the production cycle of TV series has become longer, resulting in a large number of TV series backlog or dystocia.

Too much capital flowed out, but not enough flowed in, which caused the film and television in the Tang Dynasty to fall into a difficult situation of capital turnover frequently, and had to lay off employees and reduce labor costs.

It is said that there are 39 employees 130 in Tangren film and television in 20 17 years, which is 39 fewer than the previous year, and the creative team is reduced by 30 at one time.

20 18 Tangren Film and Television also posted recruitment information on the Internet, and it was suspected that the production team had left on a large scale.

Song Xiaotao, the stylist who created The Legend of the Sword and the Chivalrous Man, was poached by Zheng Zheng, Shirley Chan and Fang Sizhe, the stylists of Walking on Thin Ice, and Liang Shengquan, the deputy director of Fei Xian, were poached by Huanrui.

The loss of a large number of creative talents has led to a more serious decline in the quality of works and an irreparable reputation.

In the first half of this year, the themes of Twelve Tanks and Si Teng are somewhat similar, both of which are fantasy dramas with the background of the Republic of China, but Si Teng has crushed Twelve Tanks in all directions with its solid plot and novel personnel.

Nowadays, the audience's aesthetics are constantly improving, and it is also an inevitable result that the Tang people who don't advance or retreat are gradually abandoned by the market.

03. The actors cancelled the contract.

In recent years, the model of "content resource+artist agent" in the Tang Dynasty has gradually shown its disadvantages.

Being popular with artists will bring great benefits to the company in the short term, but in the long run, the company will rely too much on a few head artists.

Once the artist is lost, the company's popularity will also be taken away, and the production cost and publicity expenses will also increase.

In order to keep the head artists, the Tang people will definitely tilt the film and television resources or improve the treatment.

However, there were still many lesser-known artists in the Tang Dynasty, so it is inevitable that there will be a problem of "more monks than porridge" in the allocation of resources.

For example, after the explosion of Hu Bingqing's Cyclone Girl, the success of Gina's The Unintentional Wizard and Sabrina's The Unintentional Wizard, they all faced a long period of empty window.

It can be said that except for a brother and a sister, other artists below the Tang Dynasty are almost all in a "small transparent" state in the entertainment circle.

Besides, I don't know if it's the way the Tang people operate. Their artists rarely participate in variety shows such as reality shows, and lack many exposure opportunities.

Therefore, it is difficult for the Tang people to retain artists. First of all, Justin didn't renew the contract after it expired, and then Jiang sued the court to terminate the contract.

However, since XuanYuanJian, Hugh almost stopped acting in the dramas produced by the Tang people, and only continued to cooperate with the Tang people as a shareholder.

After Liu Shishi got married, due to the expiration of the contract, she also chose to set up her own studio.

In 20 17, Gina, who had worked with Tang people for two years, also made an understanding agreement, proposed to dissolve the agreement and filed a lawsuit, but both times ended in failure.

Because she offended the Tang people, she once had no drama to shoot. The outside world also thinks that she is a "problem actress" and thinks that it will be more troublesome to use her, so she can't receive the drama for 9 months.

This incident brought a great blow to Gina, who suffered from depression.

However, after more than a year's struggle with the Tang people, she finally successfully terminated the contract, signed Taiyang He Chuan, and became colleagues with Zhou Dongyu and Chen Hecheng.

After the termination of the contract, her resources were much better, and the starring Secrets and Greatness and The Great Girl were very popular and became popular florets.

After Gina left, other actresses in the Tang Dynasty, such as Hu Bingqing and Li, all had good resources, but none of them were popular.

Sabrina, who has a good reputation and popularity, obviously has great potential for fire, but she has never been taken seriously by the company, and even has to cooperate with the company to promote new people.

No wonder fans complain on social platforms that Tang people have no vision.

At the beginning of the year, someone filmed the annual film and television conference in the Tang Dynasty. Except Hugh, it can be said that the stars are dim.

Moreover, the influence of the Tang people is declining, their competitiveness is insufficient, and their resources are limited, which really cannot give their artists better resources and development space.

In 20 16 years, due to poor operating conditions, Tangren film and television missed the golden opportunity of listing.

By 20 18, the net profit of Tangren Film and Television was only 42.9 million, that of Perfect World was 782 million, that of Huace Film and Television was 289 million, and that of Ciwen Media was 654.38+93 million.

Cai Yinong also admitted that the quality of her works has been declining in recent years, and even she can't satisfy herself.

Although the Tang people once created unique classic works, their past efforts will not be forgotten by the audience.

However, with the rise of midday sunshine and Huace film and television, it is really possible for the Tang people to decline if they do not change their operation mode and improve the quality of their works.

# Gulnazar #, # Tang people #

Author: sooner or later

Editor: Zelia