How was the TV series made from beginning to end?

First of all, it depends on whether your friend's company has the qualification of TV drama production and distribution-the registered capital is more than 3 million yuan, and there is a radio and television program production and operation license issued by the Provincial Bureau of Radio, Film and Television (uniformly printed by the State Administration of Radio, Film and Television).

Second, after the script is selected, report the TV drama theme planning project to the Provincial Radio, Film and Television Bureau (Hall) with the License for Production and Operation of Radio and Television Programs and the story outline that expresses the theme, main characters, background of the times and plot of the play.

Third, the producer (your friend's company) signed a letter of intent for cooperation with the screenwriter, director, cameraman, starring and other creative personnel (which can be changed later). Apply for the TV drama production license (Type B) with the application report, the application registration form for TV drama production license (Type B), the copy of the approval document for theme planning, and the power of attorney of the screenwriter (limited to the production of the drama, valid for 180 days).

Fourth, financing ... as for how to pull, it is similar to talking about advertising; The difference is that enterprises can get dividends from TV drama distribution by investing in shares.

Five, set up a group to select actors. ...

Six, determine the shooting location, shooting. ...

Seven, post-production.

8. Distribution.

As for distribution, some companies talk to professional distribution companies and sign distribution contracts after encountering good scripts, and some distribution companies put some money into the producer's account in advance.

The distribution of TV plays can be issued as long as there is a distribution license. General production companies have handled the issuance license.

There are many works produced by studios themselves, but few by publishers.

The process of TV drama distribution is actually the whole process of program marketing:

1, market segmentation and target market selection

2. TV drama positioning

3. Sales mix

A. Product strategy

B. Price strategy

C. Distribution route

D. Promotion: advertising, business promotion, public-private relations and personnel promotion.

The distribution process of TV series

First, two distribution methods of TV series:

There are two ways for TV drama production companies to distribute TV dramas: independent distribution and entrusted distribution. There are two ways to operate entrusted issuance: selling and agency. Independent distribution is the first choice of most TV drama production companies, which can maximize profits; Entrusted distribution is common in small-scale production companies or just-started production companies, and the TV dramas produced are mostly second-and third-rate in the market.

1, most powerful production companies issue independently, and small production companies usually adopt the method of entrusted issuance.

If we further analyze the TV series distribution methods adopted by production companies with different output, we can see that companies with strong TV series production ability usually have strong distribution ability, and the proportion of "independent distribution" TV series is very high. Large-scale production companies with an annual output of more than 200 episodes of TV series all issue their own TV series in the form of "independent distribution".

2. In the entrusted distribution, most production companies adopt the way of sale.

Newly established companies or small-scale production companies lack distribution strength, so they are usually willing to sell or entrust distribution. At present, most production companies adopt the way of sale, and the agency fee ratio of the distribution agency is usually 15%-30%, which is usually guaranteed.

Second, the two screenings of TV series:

The distribution of TV series includes two versions, the first of which is the main market. The first release was mainly about social production companies providing films to CCTV, provincial stations or provincial stations. For social production companies, the first distribution has completed all the benefits. The secondary distribution is that provincial TV stations and provincial TV stations provide films to downstream city TV stations, so as to maximize the income of purchased broadcasting rights, but the secondary distribution accounts for a small proportion of the main amount of TV drama distribution.

1. Provincial TV stations and provincial TV stations are the main markets for the first phase.

Although there are three buyers in the primary distribution market of TV series: CCTV, provincial TV stations and municipal TV stations, the distribution strategy of most production companies is "nationwide distribution and sales in the province", and provincial TV stations and provincial TV stations are their main sales targets.

2. Local TV stations outside provincial capital stations are the main targets of secondary distribution.

Secondary distribution is the sales of TV series purchased by TV stations within the broadcasting authority and time, and it is the source of income for local TV stations, but the quantity is not large.

The main body of secondary distribution is TV station and channel, which depends on the independent status of channel in TV station. Generally speaking, provincial TV stations and provincial TV stations that have purchased the broadcasting rights of the whole province can sell the broadcasting rights to other prefecture-level TV stations.

There are two kinds of secondary distribution. One is before and the other is after the broadcast. Generally speaking, provincial TV stations are distributed to local TV stations first, and then distributed to provincial TV stations after broadcasting.

3. Joint procurement, a cohesion that cannot be ignored.

As far as the purchasing power of a single TV station is concerned, CCTV is bigger than provincial TV stations, and provincial TV stations are bigger than city TV stations, so city TV stations often can't get the right to broadcast excellent dramas. In the fierce competition, the joint purchase and simulcast of provincial, municipal and Taiwan stations is more common.

National Urban Television Cooperation Organization

The national competitions are mainly the excellent dramas of the National Urban Cooperatives and CCTV. The National City TV Cooperative is a subsidiary of the State Administration of Radio, Film and Television, with more than 200 city TV members and the advantage of channel resources.

In 2002, the national cable TV stations jointly purchased the broadcasting rights of Princess Zhu Huan II, and the first broadcasting rights of The Legend of the Condor Heroes, which was hyped by the media in that year, were jointly purchased by more than 30 city TV stations all over the country, and the advertising revenue of all TV stations participating in the simulcast was considerable. In 2003, Thirteen Gege, which was jointly produced by China Film Group Corporation and Yunnan TV Channel, was also bought out by the city TV cooperative.

Intra-provincial joint procurement

In a province, it is quite common for the city and Taiwan to jointly purchase: the city and Taiwan led by the provincial capital station often jointly purchase the provincial broadcasting rights of a drama, and most of them are secondary distribution in the operation mode.

Third, the four-level distribution market of TV dramas:

According to the proportion of TV dramas that publishers choose to distribute to various regions, they can be divided into four markets.

Primary market: Guangdong, Shandong, Liaoning and Zhejiang, more than 70% publishers choose to issue TV dramas;

Secondary market: Hunan, Sichuan, Jilin, Hebei, Jiangsu, Shanxi, Beijing, Chongqing, Shanghai, Anhui, Heilongjiang, Hubei, Fujian, Henan, Shaanxi, Guangxi, Jiangxi, Guizhou, and 60% of the distributors distribute TV dramas to this 18 region;

Third-tier market: non-mainstream market, Tianjin, Hainan, Ningxia, Xinjiang, Inner Mongolia, Yunnan and Gansu, with less than 60% of publishers issuing to the above seven regions;

Four-tier market: In Tibet and Qinghai, less than half of the companies choose to issue shares.