Taoche bar recruitment

Happy Diary: In the Internet age, you really don't take yourself seriously.

Article: From the Internet

The history of the Internet is very short, but it is more than 20 years. During this period, many companies were short-lived, and after one or two years, the scenery was no longer there. For example, the earliest 8848, and later Kaixin.com and Cool News. E-commerce has a short history, but in 15 and 16 years, many beautiful companies appeared during this period, such as Yi Bei, wheat bags and green boxes. , and many other Taobao brands that have disappeared now.

Telling these stories just wants to tell you that the e-commerce industry is very variable. If you do well now, you may not be able to do well in the future, but you may fall down in a few months. If your company has good traffic growth, good customer evaluation, good product supply chain and good team morale, and you feel comfortable and full of confidence and hope for the future, then I tell you that your company is in danger now!

This is not an alarmist, let me tell you why:

When your company's profit, evaluation, team, products and other indicators are good and smooth, it shows that your method is very suitable for the current environment. But the environment must be changing, hot spots are changing, platform rules are changing, and customer habits are changing. From this perspective, your "smooth" will not last long.

At the same time, when you are very successful, you become the object of imitation and attack by others. Competitors are trying to attack you and surpass you, but they haven't succeeded yet. Once you make a mistake, you are likely to be devastated!

Most importantly, when you are very smooth, the team will form its own experience and model. Past "success" will make everyone proud, not alert to new changes, disdaining competitors, and not taking the initiative to learn and improve.

Finally, unconsciously, it is the easiest to be careless.

Let's see how those amoy brands disappeared. When Taobao's traffic dividend is obvious, some enterprises live comfortably, overestimating the ability of the market and overestimating their own ability. Some have not made progress, and some have expanded wildly. Later, traditional brands entered e-commerce on a large scale, and the competition became extremely fierce. It is too late for those Taobao brands to change. .......

Not only the e-commerce industry, but also the technology industry. In the past, Motorola, Nokia, Kodak, Sony, etc. The products of these enterprises are popular all over the world, but after a few years, their products are rare.

Remember, if you want to be a good company, there is no comfortable time. You can't be a good company if you want to be comfortable.

Knowing the danger of comfort zone, how to jump out of comfort zone?

First of all, we must have a sense of crisis.

Ma Yun once said: When others say hello, this is the most dangerous time, so be careful. Ali executives have a strong sense of crisis. At a meeting of Ali Organization Department, dozens of people got together and spent two days discussing how Taobao would die in the future.

Ren Zheng Fei of Huawei often writes long letters to warn employees that winter is coming for Huawei. This is the sense of crisis. This is true even for big international companies like Huawei and Ali. What reason do we have to think there is no danger?

Second, we must create change.

Ali Group has many subsidiaries, one has become five, one has become seven, and the other has become 25 business divisions. Companies with tens of thousands of people will be adjusted once every six months.

It is understood that Google is also the same. In the past two years, they have turned the search business into their own subsidiaries and created a bunch of subsidiaries. In addition to the change of organizational structure, we can also consider the rotation of personnel. Let the person in charge of the core position be transferred to a new position, on the one hand, exercise people, on the other hand, bring new ideas to the old business.

Generally speaking, we should take the initiative to seek change. This change seems chaotic, but it can make the company full of vitality.

Again, keep exploring.

There are many links in doing e-commerce, and each link has many methods. When we get used to a method, it is easy to stay in the comfort zone. We should constantly explore new methods.

For example, if you are good at through trains for a long time, you can also explore drilling exhibitions. Your factory has cooperated for a long time. Go and see other suppliers later. These are all explorations.

Find another way, recruit new people to join in some important positions, and they will also bring new vitality and changes.

Finally, redefine the competitive environment.

At that time, Ali's e-commerce share once accounted for 85%. When there is public opinion that Ali monopolizes, Ma Yun said: Online retailing only accounts for 5% of the overall GMV. How is Ali's share a monopoly?

You got it? If you are the first in the hot water kettle category and you want to put yourself in the whole household goods category, then you are nothing. If you are the first in the field of TV, you should put yourself in the field of home appliances, so you will become a primary one. Only when you feel humble can you find a way to live and grow yourself.

Being a company always has a sense of crisis and can't stay in the comfort zone.

Some people say that e-commerce is doing too hard. Indeed, not only e-commerce, but also other Internet industries are similar, and there is no comfort zone. The more comfortable, the more dangerous.

Being a company is like this, and so is being a man. Every awesome person, the road to growth is bitter! Don't say that. All tears.

To sum up, today I talked about the harm of comfort zone and taught you how to jump out of comfort zone: have a sense of crisis, create changes and redefine the competitive environment.

Finally, look at your company, is it in the comfort zone? Look at yourself. Are you in the comfort zone?

Wang Zhile:? Founder of shared coffee? Chairman of Tianxi Investment

Chief Operating Officer of Cool Circle Technology, founder of Shanghai E-commerce House

Community operator, self-star shaper, all-media matrix tutor,

Research interests: new media, network communication, cultural marketing, e-commerce, market psychology, consumer psychology, etc.