Why is it so difficult for college students to start a business?

The entrepreneurial enthusiasm of college students comes quickly and quickly. Full of enthusiasm and guidance, it turned out to be a chicken blood fan. But this entrepreneurial enthusiasm comes and goes quickly, because many entrepreneurial problems are not taken into account. When encountering the actual situation, especially the challenges and difficulties, it is easy to be discouraged and retreat, and the ability to resist setbacks and psychological endurance is weak. This is a common problem that young people, especially college students, are prone to make. They are not serious enough about innovation and entrepreneurship, lack a sense of ceremony and dignity, and are somewhat playful. Six graduate students from the food department of a university in Chengdu raised 200,000 yuan and opened 20 "six-flavor noodle shops" in Chengdu. After more than four months, the first store was listed for transfer.

Second, they don't have enough life experience and social experience, and they are not mature entrepreneurs who are sensitive to the market.

Why are many investors and successful entrepreneurs not optimistic about college students' innovation and entrepreneurship? The reason is that college students are not mature enough and do not have enough life experience and social experience. In the process of starting a business, it is not reliable enough. It stands to reason that college students have no burden and can best open their arms. In fact, they are fully committed, but they have no "all in" determination and mature business planning at all. Zhaopin's "Investigation Report on the Employment Ability of 20 15 Graduates" shows that the proportion of self-employed college students in 20 13 and 20 14 was 2.3% and 2.9% respectively, while that in 20 15 was 6.3%, which was higher than that in 2065438. MyCOS Research Institute's 20 15 Employment Report of University Students in China shows that among the graduates of 20 1 1, 47.5% started their business three years later, which means that 52.5% of university entrepreneurs failed to seize the market and did not live for three years.

Third, you are arrogant without money, resources and technology.

Another problem that college students are prone to make is that their eyes are high and their eyes are low. A college student in Chongqing opened a website with more than 1 10,000 registered users, but he didn't know how to use the website to make a profit, so he waited for the acquisition or venture capital, and the result was still worrying about his livelihood. Pretending to be extraordinary, thinking that with the concept of innovation and entrepreneurship, you can become a CEO, marry Bai, and embark on the peak of your life. Most college students have no money, resources and skills except those who rely on relatives and friends to start businesses. Yu Zeng, founder of New Oriental and founding partner of Hongtai Fund, said that 95% of the student projects he contacted were not innovative. This is related to the scientific research atmosphere in China universities, but it is also directly related to the mentality and behavior of college students' own innovation and entrepreneurship.