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How do I receive an order for standard parts?
market analysis
In the case of excess products and saturated demand, market opportunities will become scarcer and harder to find. In order to survive and develop, most enterprises try their best to pursue those market opportunities with rapid growth and sustainable development. So ... how can we find such an opportunity?
New business opportunities
Seek new market opportunities
New opportunities generally exist in two situations.
First find new or potential customers for existing products and services, and then do offensive publicity for them and start to develop this market. Or discover new functions and uses of existing products and guide people to know and use them.
Nintendo, for example, jumped from a "street factory" producing playing cards to the third most profitable company in Japan, and it succeeded by finding new opportunities. In the mid-1970s, there was a craze for video games in Japan. Various entertainment manufacturers rushed to invest and set up factories, and the domestic video game industry in Japan entered a melee situation. The clever Nintendo found an opportunity from this seemingly omnipotent propaganda: because people were most keen on playing games at that time, how to make the game console convenient and colorful was what people were most concerned about, rather than letting the game console do something else. Therefore, it is the home electronic game machine that goes all out to do pure entertainment that impresses consumers the most. Nintendo has technical advantages in this respect, so Nintendo runs counter to most of its peers in advertising and publicly declares that my game machine can only have one function, that is, playing games. Moreover, it moved the game machine that was previously only operated in the streets or shops to the homes of ordinary people without much thinking, and its price was twice or more lower than others. All this made Nintendo's game consoles sell out as soon as they went on the market.
Second, innovative development, design and production of products with new functions to meet people's changing needs. At present, this method has become the main means for many companies to grow and develop.
For example, a company famous for producing humidifiers was originally a new product discovered by his boss when he was studying in Japan, but is there a market in China? When a fire is lit in winter in northern areas, the room is very dry, so people splash some water on the ground or mop the floor with a wet mop, which is to solve the humidity problem by indigenous methods. With these materials, they registered 50 thousand yuan, and three people partnered to start a business in a broken warehouse. How to open up the market after the product is produced? They came up with several. First, for foreigners. Second, for celebrities, their consumption plays a leading role. The third is to take care of patients. As long as patients feel better, it is more useful than 10 propaganda of healthy people.
Just now, I saw a business friend who is engaged in the screw industry on China Screw Online, and posted a new post asking questions. The post says that he has opened a new screw factory, and he may be a master, and he doesn't know much about taking orders. So, I posted a help post on China Screw. Everyone knows that Chinese screw net is the largest screw website in China. Many business personnel, production technicians, shop leaders and tooth-rubbing masters who are engaged in the screw industry will go to China Screw website to look at this and that, post help stickers and share stickers. It is a paradise for screw people and a gathering place for screw people.
Manager Zhu of Chuanggu Screw in Shenzhen is also a business student and engaged in the screw business. It has been more than 6 years, that is to say, more than 6 years of screw business experience. In which post, Manager Zhu simply answered this business friend. The answer is as follows:
To take the order, first ask, are you from a master's degree or a business degree? If you are from a business background, I don't have to say anything here. A master's background can give you some advice, because I am from a business background and know a little business. Why don't we talk briefly?
1. Of course, you can run your own business. If you want to kill the industrial zone, you must first understand the non-standard screws used by customers and where the customer's industry is. After confirmation, go to Zicheng Industrial Zone, find the company security, ask the purchasing contact person and contact telephone number. This is what we call running business, which is the traditional way of taking orders.
2. Through the introduction of acquaintances, of course, you just opened the factory now, so you can do peer business first, take peer orders and earn some processing fees.
3. E-commerce needs professional network personnel to take orders. You can register a lot of B2B, and you can also register all members of Ali. Accept orders online.
Of course, there are many ways for manufacturers in the screw industry to receive orders, such as making foreign orders and receiving export orders. However, this requirement is relatively high. First, the product quality should be excellent, and secondly, there should be business channels to take orders. Finally, you must have an export license and so on. The economy of hardware screw industry is depressed this year. How do we meet the new challenges? This is really a problem for newly opened screw manufacturers. If we can receive the order, our hardware screw factory will be able to open smoothly and have orders to do. This is a problem that bosses must think about.
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