What is the future prospect of the human resources service market?

Major listed companies in the industry: Foreign Service Holdings (600662), Cree International (300662), UFIDA Network (600588), Kingdee International (0268.HK), etc.

Core data of this article : Talent recruitment market scale, online recruitment market scale, gross profit margin of listed companies, etc.

The market scale continues to expand

Talent recruitment is one of the main markets in the human resources service industry. According to BOSS direct According to recruitment prospectus data, from 2015 to 2021, the scale of my country's talent recruitment market continued to expand, reaching 203.5 billion yuan in 2021.

The proportion of online recruitment has increased year by year, from 26.5% in 2015 to 35.5% in 2021. The market size will reach 72.2 billion yuan in 2021.

The profit level is much higher than that of traditional human resources services

A major reason for the rapid expansion of the online recruitment market is its high profit level. According to data disclosed by major listed companies in 2021, the gross profit margins of Liepin, 51job and BOSS Direct Recruitment, the main online recruitment platforms, reached 78%, 62% and 87% respectively, while traditional human resources service companies such as Career International , Renrui Talents, and ManpowerGroup Greater China gross profit margins are all below 20%. The profitability of online recruitment business is much higher than that of traditional human resources services.

The market competition is fierce

From the perspective of market competition, my country's online recruitment market is currently highly homogenized and the market competition is fierce. Except for a few leading companies that have achieved profitability, most small and medium-sized enterprises The company is still in the market seizing stage and has not yet entered the profit cycle. Fierce market competition will stimulate the faster development of the online recruitment market to a certain extent.

51job, BOSS Direct Recruitment and Zhaopin Recruitment are currently the top three domestic online recruitment brands, accounting for most of China's online recruitment market. According to the ranking of the top ten brand websites, the top ten online recruitment brands in my country in 2021 include Liepin.com, Lagou.com, Zhaocai Mao Direct Recruitment, Ganji Direct Recruitment, Store Manager Direct Recruitment, Part-time Mao and Fresh Graduate Job Search Network.

The online market is expected to account for more than half in 2027

To sum up, the online recruitment market is booming in the Internet era, and the application of big data and cloud computing further assists online recruitment, and social networks The rise of online recruitment has also brought new changes to ordinary recruitment websites. In the future, the scale of my country's online recruitment market will further expand. It is expected that the market size will reach 220 billion yuan in 2027, accounting for more than 50% of the talent recruitment market.

The above data refers to the "Market Forecast and Investment Strategic Planning Analysis Report of China's Human Resources Service Industry" by the Qianzhan Industry Research Institute.