What is the basis of your life?

This winter makes people feel particularly cold.

The rumor that Hammer Technology closed down, ofo's large-scale arrears to users were unsustainable, and Betta closed down.

"Ali is going to lay off 50% of his employees, and has just been informed." ......

“JD。 COM will lay off more than 10%, and plans to lay off unmarried women first. " ......

Zhihu is laying off staff on a large scale, and the proportion will reach 20%. ......

China Employment Research Institute and Zhaopin jointly released 20 18 Third Quarter China Employment Market Prosperity Report, which showed that the number of recruiters in the third quarter decreased by 27% compared with the same period of last year.

In fact, in addition to domestic layoffs, overseas top 500 companies have also joined the army of layoffs.

Bayer plans to lay off10.2 million people, General Motors10.47 million people, Ford Motor Company 70,000 people and Foxconn directly lays off 340,000 people!

"I didn't know what was going on, so I was told I didn't have to come to work tomorrow." A 42-year-old Internet executive who was laid off said.

After the internet craze fades, real cattle people won't worry about work. Those scarce talents naturally have the next job waiting for him.

But those who lack the skills to settle down are the most anxious people.

This era that will abandon us at any time tells us that we would rather work hard and master a high-end skill to make ourselves scarce enough to cope with the cold winter.

Some people say it is the ability of "deliberate practice". Yes, deliberate practice can really improve your skills, make you an expert in a certain field, and even have a genius talent.

But deliberate practice is to help us get familiar with it. It takes extraordinary creativity to truly understand the opportunities of this era.

"Dan Tianfang storytelling" has become a symbol of China traditional culture. If Dan Tianfang's "scarce ability" is anything, storytelling is naturally one of them. "Dan Tianfang storytelling" has even become a symbol of China traditional culture.

But in that special era, he couldn't tell storytelling. In order to make a living, he needs a new craft.

He discovered an non-modern flower arrangement technique called "bubble flower". At that time, relying on the skills of Mr. Dan Tianfang's wife and daughter, business was still enough to make a living.

Later, many friends saw that Mr. Dan Tianfang's bubble flower business was very good, so they came to ask for advice on how to do it. His father is very kind, so he taught it to them. Unexpectedly, after they studied, they competed with Mr. Dan Tianfang for business on the street corner.

It was very unpleasant in the end.

Some netizens said: "Primary schools have such local manual courses, but they are not so complicated and beautiful. It seems to be a special handicraft in Northeast China. When I was a child, people often sold it at the school gate and on the roadside. "

Yes, this can really be learned through deliberate practice, and it's not that complicated. However, Dan Tianfang's storytelling was not learned by anyone. After so long, Dan Tianfang's book reviews are still dazzling.

However, this is not an ability that can be acquired through "deliberate practice"

Many people think that they have worked hard and practiced for a long time. If they are familiar with one thing, they will be able to cope with it and win the first place in the competition.

You said you worked hard. After years of deliberate practice, you have paid tears and sweat to get to this stadium today!

You can look back at your competitors. Who didn't come all the way through continuous efforts, continuous diligent practice and study? Don't they work hard?

Can you still consider yourself "scarce" when those who are better than you practice harder than you? Do you still think you have a competitive advantage over others?

Bubble flower, a simple skill, can't make the times embrace you. Dan Tianfang's storytelling is his real scarcity-he not only achieved "deliberate practice", but also achieved a higher dimension: "cultural consciousness".

Allen gannett, the author of The Creative Curve, surveyed many creative people and creators and called their core competence "cultural awareness", that is, the ability to see what people really like.

Dan Tianfang's creative ability is called "cultural consciousness", that is, "you know what others like, and you can creatively create what others like". Only with the ability of "cultural consciousness" can you engage in creative career.

Ted, chief content officer of Netflix, has created many classic American dramas. He is a typical representative of "cultural consciousness".

Such an excellent content creator, he was actually just a clerk in a movie rental video store in his early years. According to the current standards, this is neither a job with high gold content nor a job with high ability requirements.

But he has the ability to accurately capture the users who come to rent movies and which movies they like at which time. He will chat with these users and recommend the same type or new movies to them.

After a long time, more and more users will talk to Ted more. Ted knows the style and artistic expression of movies very well, and even gives some unique interpretations to movies. The films he recommended to users are also very popular with users.

It can be said that Ted was the "movie recommendation engine" of that era.

Ted is not only familiar with movies, but also finds out what users like. This is his core competitiveness and the reason why he can maintain the quality of content creation for a long time.

Taylor's ability is "cultural consciousness". He knows exactly what his tenants like. To this end, he spends at least four hours every day to constantly cultivate his "cultural consciousness" ability and improve his sensitivity to user preferences.

He said: "This content must have one foot on something familiar and one foot on something particularly fresh, unknown and novel."

Taylor's characteristic is to remain "familiar and unfamiliar" in content creation.

Raymond Lowe, the "father of industrial design" who influenced American aesthetics in the 20th century by himself, has a design principle of "being as avant-garde as possible as long as it can be accepted by people", which even became his design philosophy.

We will find that those people who are really liked and products that are liked by others are all "subtle cooperation between strangeness and familiarity."

Just like the first sentence Jia Baoyu said when he first met Lin Daiyu.

"This sister seems to have seen it somewhere", which is a little familiar and a little unexpected. This is what I like.

Therefore, if you want others to like you and think you are "scarce", you need to have some unique abilities besides being familiar with your own business skills.

The competition between experts and novices does not need "other elements". You are professional enough and have a solid foundation to win, but in reality, the competition we face is often "the same professional level".

This is the competition between gold and gold.

Lang Lang is a leading piano musician in the world. Although he has superb piano playing talent and musical accomplishment, not much higher than other professional pianists, his seamless body movements during the performance are enough to make the audience infected by him.

It is this that makes the viewer remember him and like him.

So, like = familiar+unexpected.

So, how to cultivate such an important ability?

There is a very popular question in Zhihu: What is the core ability when people are young?

Many people sigh there:

Have vision, pattern and money.

But the most praised answer is this: be sure of one thing and have the ability to persevere patiently for a long time.

A person's ability depends on either talent or deliberate practice. However, the level of our deliberate practice often does not reach the point where we have to fight for talent. In this deliberate practice and effort, many people were eliminated.

In this impetuous age, nine times out of ten young people are anxious, and they all want to hurry up.

For example, I am determined to write, practice for a month or two, write a few articles, and find that the reading volume is very small, so I will go away;

For example, if you want to open a book, you still can't remember it after reading a lot of books, but you still can't use it.

There is a very famous effect in psychology, which is called "Deng Ning-Kruger effect". This effect means that the more people with little knowledge or skills, the more confident and proud they are.

Those who are not proficient in anything, have no real grasp of anything, and are busy every day but don't know what they are busy with, still call it "enriching life", which is the biggest backwardness.

Therefore, the knowledge of diving learning is very simple, but not everyone can attach importance to it. If you don't pay attention to it, you lose the opportunity to "get familiar with" one thing.

Two very professional musicians, how to distinguish their strength? The comparison between gold and gold depends on "completely different things".

The pianist Lang Lang is recognized as one of the best pianists in the world, but his performance seems to be more than just music itself. He has passionate body language.

On the "playing field" where all pianists are playing, Lang Lang's passionate performance and body language made the audience remember him and made Lang Lang.

Yes, we need to work hard in other places besides majors.

Take falling in love as an example. When two people get along for a long time, the initial impulse and passion will eventually fade away, leaving behind a dull life. If we don't artificially create some surprises and accidents in such love, then both parties may really lose the feeling of "love".

Although it is inevitable to be dull, if we create a little romance and stir up a little ripple, we will be happier and sweeter.

British philosopher Bacon said: If you don't keep a certain strangeness, there will be no outstanding beauty. Why can you fall in love at first sight? Because the other person has a strange face and a familiar smell;

Deliberate practice can't make your skills unique, but the balance of "cultural awareness" between "familiarity" and "accident" can be learned through deliberate practice.

Psychologists divide people's perception of the outside world into three areas. The first floor inside is the "comfort zone", which is what we are familiar with. The outermost layer is the "fear zone", which is something we are completely unfamiliar with.

The "learning area" is between the comfort zone and the panic zone, which is both familiar and thoughtful.

This sense of balance is captured when you step from a "comfortable learning area" to another "unexpected learning area".

I have a friend who works as a new media. She played well before others started to do social fission. After more than 100 practical exercises, she completed thoughtful exercises and realized the internalization of functions.

But it will be bad at 20 18, because everyone is playing social fission, and she needs a "new accident". She discovered the "List Revolution".

Two things that can't be linked basically let her understand that her ability boundary can be broken, and rely on the list to achieve a further leap in her growth ability.

Later, I found that the so-called creativity is to add a little "particularity" to familiar things.

Pinduoduo is a "familiar and novel" entrepreneurial success case.

JD.COM, 58, Yilong and Tongcheng failed to achieve explosive growth, and the reason why Pinduoduo broke out was actually the link of the four major dividends of the times, realizing the re-innovation of the model, which Liang Ning said.

In this era, no one has abandoned anyone except himself.