How does the crew attract sponsorship?

Book continued from above

Project preparation officially began

Assembling the crew

After it actually started running, we discovered the first Problem: Not enough manpower

At that time, the New Media Division only had me and my leader (hereinafter referred to as Mr. Su), and lacked directors and screenwriters. Although the company has been filming corporate videos before, the workload of that team is very heavy and they are unable to support the work of our department.

So we applied to the company to recruit directors, screenwriters, and post-production staff; the company quickly approved it. A week later, Director Li joined our crew. In addition, Brother Zhang from the Key Account Department was in charge of set management. The small crew of four has been initially established and is ready to work. At the same time, we have been recruiting post-production staff, screenwriters, photographers, lighting engineers, and sound engineers.

(Recruitment is actually quite difficult. On the one hand, photographers, lighting engineers, sound recordists, etc. are all freelancers, and we need to wait for their schedules, and our time is very tight; on the other hand, The budget is limited, and experienced photographers, lighting engineers and sound recordists charge a lot for one day)

Preparation

The first step was naturally the script, which took the four of us a week. Half of the time was spent designing the story framework, character settings and plot placement.

The most difficult part of this part is actually communicating with the sponsor. Our sponsor is a large medical device company with its own investment platform. There are more than 2,000 registered manufacturers on the platform and more than 100,000 active users.

As sponsors, they naturally hope to expose themselves as much as possible, but this will inevitably affect the viewing experience. Moreover, our sponsors were particularly active in the creation of the script, and even gave their own version of the plot outline: a Beipiao medical salesperson worked hard in Beijing, and finally won the title with the help of his efforts and the sponsor investment platform. success.

Although the story is very complete, it does not have a sense of internet. The most important thing is that this kind of plot and content are more suitable for the 45-minute episode broadcast method of TV series. This kind of production cost and production cycle are our It’s unbearable, so we cannot accept the sponsor’s opinion.

Fortunately, Brother Zhang has rich experience in customer negotiation, and finally reached a unified opinion with the sponsor:

1. The story remains generally unchanged, and the specific content is set by us

< p> 2. Ensure that the sponsor’s brand is exposed

3. The sponsor provides customer resources for later implantation

Back at the company, after continuous discussions and revisions, we finally determined some aspects of the drama Key points:

The tentative title of the drama is "Resignation"

The male protagonist has a series of useless superpowers, such as automatic drainage, instant hair loss, inability to hang up the phone automatically, and space-time anus. Wait, the superpower will change every day when you wake up (adding some drama and laughter)

It is defined as a workplace comedy web drama, which will add a lot of workplace practical information, especially some sales skills

Will popularize some knowledge in the medical field (increase some social attention and topicality)

Shoot samples

Because the project is sorted out clearly, I spent one night Director Li wrote the script in no time. We started shooting the next morning. Because it was a one-minute sample, we didn’t hire actors. I played the male lead, and the sponsor’s female boss played the female lead. It took two days from shooting to production. After the samples were handed over to Company A, Company A was very satisfied and just waited for them to recruit the first phase of implanters for us to start work.

A bright future

Unexpectedly, there was another problem in recruiting investment: a week has passed, and Company A still has not recruited a suitable implant sponsor for us, and it also told us directly Don't put your hope in finding an implant provider on them.

In this way, the form of cooperation between us actually becomes: we embed Company A in the play, and Company A broadcasts the work on its own platform. For us, we can get about 100,000 basic views, so this form of cooperation is acceptable.

But we have to do it ourselves. Fortunately, Brother Su is also from the hospital system. He is no stranger to the medical device industry and has a lot of customer resources. He found a company within a few days. The pharmaceutical company (hereinafter referred to as Company B) has negotiated investment intentions, and the first sponsor has finally been secured.

Next we started to work together

Director Li was responsible for revising the script (designing plots for sponsors)

I was responsible for organizing materials, writing tweets, and contacting the media

Teacher Su, Brother Zhang and the group’s producer Brother Su went to contact the shooting location

Brother Su was responsible for sponsors and KOL cooperation

Let’s work together Looking for an actor (female lead)

Director Gui from the video department will help contact the video partner

A week later

The script will be revised

and NetEase Video reached a preliminary cooperation intention

The filming location was contacted

The candidate for the female lead was determined (the director liked my performance in the sample film, so the male lead in the first episode was still I will play the role)

We have invited the thirteenth girl from Weibo’s top knowledge V to make a guest appearance

Everything is ready and all we need is the east wind, and we are ready to start filming! It was your first time filming a web drama and you were still nervous. What interesting things happened on the set? Please watch the next issue of "Don't read, Auntie, we are not filming AV".

We will continue to update on how a web drama comes into being. The new drama "The Big Deal: Resign" will be launched soon. All viewers are welcome to check out the brand.