Is it true that Alibaba entered the housing rental market?

On August 9th, under the leadership of Hangzhou Municipal Government, Hangzhou Housing Authority reached a strategic cooperation with Alibaba Group Innovation Division and Ant Financial Group Sesame Credit. With the help of Ali's technical ability and ecological resources, Hangzhou will build the first "smart house rental platform" in China, and all public rental houses, long-term rental apartments, self-occupied houses of development enterprises, intermediary houses and individual rental houses will be included in the platform management. At the same time, the introduction of Taobao evaluation system and sesame credit system is expected to let Hangzhou people take the lead in living a "deposit-free" rental life and solve rental disputes. As a result, Hangzhou will take the lead in entering the era of credit rental.

From the intensive attitude of the central government, to the vigorous promotion of various ministries and commissions, the response of local governments, and now the high-profile participation of Internet giants, it is not difficult to see that it has become an inevitable trend to establish a long-term mechanism of dual-track system in China real estate market. According to the reporter's understanding, with the support of the Ministry of Housing and Urban-Rural Development and other ministries and commissions, the smart housing rental platform built by Hangzhou Municipal Government and Ali is expected to be commercialized and promoted nationwide.

All rental houses are included in the platform.

On July 20th, the Ministry of Housing and Urban-Rural Development, together with nine ministries and commissions, issued the Notice on Accelerating the Development of Housing Leasing Market in Large and Medium-sized Cities with Net Population Inflow. Just over half a month later, Hangzhou took the lead in launching an innovative rental model, creating the first smart rental platform with government background in China. "We began to explore new models from 20 15 to promote the vigorous development of the leasing industry, so this time we can quickly integrate all aspects of resources. It is expected that the whole platform will be launched before the end of September. " Hangzhou Housing Authority said.

It is understood that the completed Hangzhou housing rental supervision service platform will achieve the "three-all" goal of leasing links, rental housing and leasing information-to achieve full coverage of supplier leasing links, online signing of lease contracts and full coverage of evaluation credit system; Realize the full inclusion of state-owned rental housing, long-term rental apartments, self-sustaining housing for development enterprises, intermediary housing and individual rental housing; Realize the full enjoyment of enterprise, personnel, housing, evaluation, credit and other information, thus effectively solving many pain points in the leasing market such as false housing information, unstable leasing relationship and irregular leasing behavior.

"At present, long-term rental apartments, rental houses in the hands of intermediaries and individual rental houses are all included in the rental platform on a voluntary basis and are not mandatory. However, the most important link in the leasing market is operation, and the most critical thing in operation is service. With such a platform, service quality can be improved and market pain points can be solved. I believe that with the promotion of the government, the entire housing rental market will gradually introduce this platform. "

Ali is a technology "helping out"

With the help of Ali's Internet innovation gene, the long-standing problems such as housing distortion and dishonest intermediary in the housing rental market are expected to be solved.

First of all, the technology provided by Ali can help the leasing platform to ensure the authenticity of the identity and operation of the intermediary, landlord and tenant through real-name authentication and face recognition, thus improving the reliability and security of the house leasing business. Secondly, the rental platform combines the housing authority's ownership verification with Alibaba's authenticity verification service. Through the verification of the authenticity and service reliability of the housing, it can achieve "ten truthfulness", that is, "real property rights, real existence, real entrustment, real price, real picture, real landlord, real tenant, real intermediary, real credit and real evaluation", and the overall authenticity verification has been completed before the release of the housing.

In addition, Ali will also export mature Internet products, help Hangzhou to realize the "mobile intelligent online signing" and establish an online "evaluation system", which can effectively promote the online signing of leasing and form a market network self-evaluation mechanism. Because the leasing platform will combine the management system of "Hangzhou second-hand housing transaction supervision service platform" and the online evaluation system provided by Ali, the leasing subject can conduct multi-dimensional and multi-stage mutual evaluation before, during and after leasing, including the service evaluation of the buyer and the seller to the broker, the evaluation of the tenant's house verification, the service evaluation of the tenant to the landlord, the landlord's evaluation of the tenant's house collection and the evaluation of the tenant's payment behavior, so as to encourage the leasing subject to consciously perform the contract and standardize the leasing behavior. In addition, platform users can refer to the evaluation by incorporating the evaluation into the overall credit status of the leasing subject.

What is more noteworthy is that relying on Ali's credit evaluation system, Hangzhou people will be expected to take the lead in realizing "free deposit" and "monthly rent" rental.

It is understood that Hangzhou Housing Management Bureau will join hands with Sesame Credit to build a "rental credit system", and establish credit files for all participants by combining Sesame Credit's real-person authentication, personal and corporate credit evaluation, free monthly credit service and credit black-and-white list ability. In the future, every rental source, tenant, landlord and intermediary service personnel in Hangzhou will correspond to a perfect credit evaluation system. Landlords with good credit will be favored by more tenants; Tenants with high credit scores can not only avoid paying the deposit, but also pay the rent on a monthly basis.

"Credit renting not only reduces the economic burden, but also avoids industry problems such as black intermediary, fake housing and malicious breach of contract." Hu Tao, general manager of Sesame Credit, said.

In fact, since 20 15, the credit system has been applied in some brands of long-term rental apartments. Information from Sesame Credit shows that at present, there are more than 30 cities, such as Beijing, Shanghai, Shenzhen, Hangzhou, Nanjing and Chengdu. , gradually trial long-term rental and short rent apartment credit free deposit, nearly180,000 people are exempt from deposit of 27.6 billion yuan. Nearly 6 million of them have used credit to rent a house.

After the platform is commercialized, it will be promoted nationwide.

There are indications that the establishment of a long-term mechanism of the dual-track real estate market has become an inevitable trend of the real estate market in China.

At the end of 20 15, the central economic work conference clearly pointed out that the main direction is to establish a housing system with both purchase and rent, and expand public rental housing to non-registered population. 2065438+On June 3rd, 2006, the General Office of the State Council officially issued "Several Opinions on Accelerating the Cultivation and Development of the Housing Rental Market", proposing that cultivating and developing the housing rental market by purchasing rent at the same time is an important content of deepening the housing system reform and an important way to realize the goal of urban residents living in a proper place. At the end of 20 16, the central economic work conference once again called for speeding up the legislation of the housing rental market and speeding up the development of institutionalized and large-scale rental enterprises.

Based on this, on May 19 this year, the Ministry of Housing and Urban-Rural Development publicly solicited opinions on the Regulations on the Management of Housing Leasing and Sales (Draft for Comment), stipulating the rent, lease term and the protection of the lessee's residence right, and further standardizing the housing leasing market. On July 20th, nine ministries and commissions jointly issued a document. This is the first time that many ministries and commissions have jointly issued a policy to support the rental market, which marks the further deepening of the policy and lays the foundation for the subsequent unified coordination of multiple departments.

With the vigorous promotion of the central government, various localities have successively issued policy blueprints for developing the housing rental market, and the new housing rental policy has become a hot spot in the industry. At present, among the first batch of 12 pilot cities, Guangzhou, Wuhan, Chengdu, Shenyang and Foshan have successively issued implementation plans. Judging from the implementation plan, most cities pay more attention to the development of state-owned housing rental platform, reduce the tax burden of rental housing, expand rental housing and establish a market supervision system.

As an Internet giant, Alibaba has entered the housing rental market with high profile, exported mature Internet products to the government, and built a smart housing rental platform, which is expected to solve the chronic diseases that have plagued the rental market for many years, contribute to the establishment of a long-term mechanism in the real estate market, and then have an impact on the pattern of the entire real estate market in the future. According to relevant sources in the housing management department of Hangzhou, the Ministry of Housing and Urban-Rural Development and other relevant ministries and commissions hope that Hangzhou will give full play to the advantages of the Internet as an innovative city, and make the housing rental platform a benchmark for the national innovation model, and promote it to the whole country after the product is mature. The relevant person in charge of Ali Group also said that Ali is considering exporting its service capabilities in the field of housing leasing and sales to more local governments to help the government improve its policy supervision and service capabilities in the field of housing leasing and second-hand housing sales.

What we hope is the benefits and speed that Alibaba brings us.