Coconut Group is under investigation for suspected advertising violations. What is unreasonable about its advertising?

Recently, there is a news on the Internet that has attracted the attention of many netizens, that is, the advertisement issued by the Coconut Group. Today we will talk about this advertisement of the Coconut Group. What are the unreasonable aspects?

Hainan Coconut Group released an enrollment advertisement on March 25. The content is to help Coconut Group recruit talents and collect cars. The school is recruiting students, and after enrollment, you will get a house, a high salary and a car. Not only These are also chased by beauties and handsome men.

However, after this advertisement was released, it was criticized by many media and netizens. Even the People's Daily recently criticized the Coconut Tree Group for using vulgar propaganda style to advertise the company without any bottom line. Although creativity can have businesses and high-quality creativity can be used to attract people's attention, this is normal, but no matter how excellent the creativity is, it cannot touch the bottom line of morality.

Subsequently, CCTV also criticized the Coconut Tree Group. This advertisement was not only exaggerated, but also used a variety of black and bold visual styles similar to those of small video websites. It is highly consistent with some unhealthy websites. It can be said that the advertisement The expressions and rules are completely abandoned.

In addition, Xinhuanet also criticized this: The advertisement released by Hainan Coconut Group said that as a person, you must have three outlooks and that as a company, you must have three outlooks. The core value of the company should be the product. When it comes to quality, you have to put your thoughts in the right place and don't try to touch the red line of the law. Advertising and marketing must have a bottom line, otherwise the company's reputation will go offline.

What’s interesting is that after being named by various official media, Coconut Group did not delete this advertisement, but continued to distribute this advertisement on other platforms.

According to the official website of Hainan Coconut Group Company, Coconut Group is a factory that was almost on the verge of bankruptcy because of 20,000 yuan. It has gradually developed into one of the top 10 beverages in China and has been prosperous for 31 years. It has not declined, and has ranked second in output value and third in tax payment among industrial enterprises in Haikou City for seven consecutive years.

Some articles have also analyzed this. In fact, the advertisements of the Coconut Tree Group do not violate the advertising law, although the advertising pictures of the Coconut Tree Group's advertisements are very controversial. However, there is no unhealthy information in the advertisement. Some netizens said that it may be because the spokesperson is too plump, but plumpness is not the spokesperson’s fault. If plumpness can also be called unhealthy, then how can there be so many plump people in the world? It's not a mess.

Some people say that the overall style of the advertisement is like an unhealthy small website, so if it’s not good, can you be convicted just by laughing? Moreover, Article 2 of my country’s Advertising Law states that the Advertising Law applies only when the operator or service provider directly or indirectly introduces his or her products or services in some form.

However, this advertisement of Coconut Tree Group does not introduce its products, but only announces recruitment.