Production concept of Haier washing machine

A major feature of Haier washing machine production is that users participate in the personalized customization of products.

During the epidemic period, users' demand for clothing disinfection ranked first; Users put forward 26 imaginary design schemes, such as boiling water and ultraviolet disinfection. Among them, the rapid disinfection scheme at 56℃ for 30 minutes ranks first. Through the interaction of the platform community, this scheme has become a product finalization scheme.

Having 1 10,000 design resources and the hope of fans in the world provides a good "soil" for platform design.

Shenyang netizens put forward the idea of "rapid disinfection, shaping and wrinkle removal of clothes", but they didn't know how to solve it, which became the demand of millions of users. Technical personnel of Haier R&D Center in Europe and Australia &; Enthusiast "Dr. Tsinghua Guo" came up with five solutions. Results 300 thousand users voted for plan B: micro-steam air washing, which was far ahead of pasteurization and ultraviolet sterilization.

Through network collaboration, after Scheme B "Micro-steam Air Cleaning" was launched on the platform, resource schemes were robbed, such as domestic Baosteel and other 16 material suppliers and six software suppliers such as FPA in Australia.

Subsequent intelligent manufacturing has also been brought into full play. At the production end, after the materials and parts were in place, the smart factory started the interconnected washing machine factory, with a production capacity of 3 million units and a reduction of 33% in personnel. On the market side, the sales volume of products on the first day of listing was 6.5438+0.5 million units, which was equivalent to the sales volume in the past three months, and the whole factory had no warehouse rate of 92%.

Through digital management, Haier digitized the fragmented data and realized the visualization of the whole product life cycle. The reputation of product users reached 99.65%, the management cost was reduced by 30%, and the system reliability was doubled.

introduce

It is an important achievement of Haier's digital practice to form a customized platform of Haier Smart Home through "Internet of Things+Artificial Intelligence+Big Data", and Haier people are most interested in Haier's open innovation platform (HOPE).

It is understood that Hope was established on June 5438+ 10, 2009. It was originally an open innovation team established by Haier. After years of development, it has become an independent, open and innovative service platform under Haier. At present, the Hope has gathered groups such as universities, scientific research institutions, large companies and start-up companies, covering 100+ core technology fields, 120000+ community experts and 100000+ globally accessible resources.