Yinchuan network marketing planning, how to use third-party websites to promote and improve enterprises

The third-party platform I'm talking about is something other than our own website, such as blogs, forums, b2b, etc. The weight of our new website is definitely not as high as their third-party platform. Therefore, in the early stage of website construction, Ma suggested that we can use some good platforms to promote our enterprise products, services and other information, and add some long-tail keywords when setting the names of blogs and b2b stores.

In order to get the ranking of long-tail keywords on the third-party platform, the following principles must be met: high platform weight, accessible links and friendly search engines.

1, with high platform weight.

High platform weight is a necessary condition to achieve long-tail keyword ranking, so which platforms have high weight? How should I find these platforms?

2. You can enter a link.

Throughout the Internet, big platforms are gradually paying attention to the problem of link entry, and many third-party platforms are gradually blocking users' link entry (Baidu also knows that the degree of blocking links will be higher and higher), so even if we achieve the ranking conversion rate of long-tail keywords through local platforms, it is inevitable to build platforms through local platforms, so we need to try our best to find high-weight platforms that can publish links.

The essence of the outer chain is used for drainage, but it is understood by more than 80% SEOer as attracting spiders, so it does not pay attention to quality. Many chain experts don't look at the effect after sending it. But in fact, we can use external links to make a good ranking, and even some rankings are beyond our home page.

3. Be friendly to search engines

When looking for a third-party platform, we must pay attention to whether it is friendly to search engines. At least, the search engine in robots.txt of this website is not blocked. It is better to pay attention to the structure of these platforms (usually, even if the website has a high weight, if the structure layout is improper and the level is too deep, it is difficult to be included, so the ranking is impossible).

Second, publish articles on third-party platforms.

Although the third-party websites have a high weight, they can't occupy the forefront of search results just by sending information, which requires some skills.

It is best to write a purposeful article from the perspective of SEO first. Why do you say that? I wonder what is the purpose of bloggers updating their websites or blog content every day? It may be because of SEO, recording technology or pure sharing, but they all have goals.

First, we need to select some keywords to promote the third-party platform. The title of the article is related keywords of Baidu or words frequently searched by other users, which is what we often call long tail keywords.

Use the third-party platform website to promote, mainly through publishing articles to get traffic, the title of the article should not use large and wide keywords, but must be long-tailed keywords.

In the process of looking for a third-party platform, we talked about the problem of avoiding website links. Then, building the ranking of websites will become a major trend in the promotion of third-party platforms. In addition, if you want to rank the long tail keywords published by third-party platforms, you need to publish high-quality articles. Here Ma wants to briefly explain the quality of the article, that is to say, what kind of article is a high-quality article?

I think high-quality articles must have some essential elements: high user experience, pertinence to user groups (that is, useful to users), and compliance with search engine requirements.

1, the title of the article is the precise word searched by users.

2, the title should contain keywords, it is best to appear several times in the form of long tail words, but to avoid repeated stacking.

3. The content must be original and contain a certain density of keywords.

4. The title can be bold with comments at the beginning of the article (of course, some third-party platforms may not allow bold).

5. The title appears intentionally or unintentionally two or three times in the article (try to add the title at the beginning and end).

6. Adding some publicity pictures to the information can not only achieve a better ranking, but also improve the marketing effect.

Because the weight of the third-party platform has reached its peak, and it is some third-level domain names or columns, just like Sina blog will give you a third-level column, Netease blog will give you a third-level domain name. If we optimize some long-tail keywords with low competition, the effect is still considerable.

Secondly, the number of words in an article. Some people say that an article should not be limited to the number of words, but we can't just adjust other places on the content page. We don't work hard on words. Why don't we change the code of each article?

Of course, it doesn't mean that the more words users want to see, the better, but the longer the words, the more search engines will like them. This is what search engines cannot consider from the user's point of view. For example, if you have a content page with 1000 bytes, and each text part has only 10 bytes, then the rest is 980 bytes, and each page is the same. Search engines crawl according to the code and find that the crawled pages are.

Third, achieve ranking through SEO technology.

When we search for some product keywords, we often find websites such as Baidu Know and Baidu Post Bar at the forefront of search results. These third-party websites often occupy the forefront of search results because of their high weight. Publishing promotional information on these websites is completely free and there is no technical threshold.

However, many times, articles published to third-party platforms may not be ranked or even included (platforms that are not included are not used as much as possible). What is the reason? Why are the articles published on these platforms not ranked?

In fact, the main reason is that the website gives this page too low weight. Then, be sure to increase the weight of high pages. The most direct way is to increase the external link of this page (even the external link of the home page), because we have no control over most third-party platforms (the external link publishing objects here are not designed for our own websites, but these platforms are large websites with high weight, so we can realize them through software).

In addition, the third-party websites we choose must have high weight, so that our network promotion information can be displayed in the forefront of search results. There are several types of high-weight websites. First, Baidu related websites, such as Baidu Know, Baidu Post Bar, Baidu Library and Baidu Encyclopedia; Second, classified information websites, such as Jiji.com, Tongcheng.com and People.com. There are also some high-weight e-commerce websites, such as HC and Alibaba.

In these high-weight third-party websites, in order to achieve good results, we must persist for a long time and accumulate a certain amount. Maybe a promotional message will appear at the top of the search results. As long as one piece of information occupies the forefront of search results, it will bring us a large number of potential customers. This method is effective in the short term.