General situation of Liaoning Zhongze Group

Zhongze has many influential enterprises and brands in domestic related industries: "Liaoning Machinery Research Institute" is a national high-tech enterprise; Zhong Chao is a well-known enterprise in China building materials machinery industry, and won the title of "the most influential enterprise in China cement equipment industry in 2008 and 2009"; "Three Ears Rabbit" is a famous trademark in Liaoning Province, and won the title of "Top Ten Underwear Brands in China". "Zhongze Knitting" is "Liaoning Private Enterprise 100 Top"; "Zhongze Fangchao" is an advanced unit in the national textile industry and an executive director unit in the textile industry; Liaoyang Hotel is a national four-star tourist hotel, the center of Liaoyang municipal government and business activities, and a leading enterprise in hotel and catering industry. Zhongze Real Estate, which has accumulated a lot but developed little, has entered a new period of rapid growth after years of steady development.

Based on the "innovation-driven" development strategy, Zhongze has been committed to developing strategic emerging industries, such as modern equipment manufacturing services, financial supply chain services, urbanization development, cultural media and so on. , forming a coordinated development trend of traditional industries transformation and upgrading, emerging industries in the ascendant and industries pulling each other.

Looking forward to the future, in the face of the grand blueprint of China's new industrialization, informationization, urbanization and agricultural modernization, Zhongze's industrial advantages will be transformed into greater development advantages-Zhongze will build five dynamic mechanisms with "scientific and technological research and development, industrial coordination, brand operation, supply chain service and cultural media" as the core, forming a unique business model for its own development and a "production-city integration" model for promoting China's new urbanization.

Zhongze urbanization construction group

The construction and development of new urbanization is one of the strategic emerging industries in the future. Zhongze Urbanization Construction Group takes "China New Urbanization Construction Developer" as its core strategic positioning, and its subsidiaries include Zhongze Urbanization Construction Development Co., Ltd., Zhongze Industrial Economic Development Research Center, Zhongze Architectural Planning and Design Institute and other business units.

Main business:

Provide consultation, planning, design, development and construction, operation management and other full-process services for all levels of construction projects such as industrial new city construction, old city reconstruction, industrial park construction, new urban complex and residential park construction. Special attention should be paid to the study of characteristic industries according to the local humanities, geographical characteristics, industrial base and resource conditions in urban areas, and the establishment of a new characteristic industrial city with "interactive integration of production and city".

Main research results:

China characteristic "production-city integration" theoretical model, characteristic town construction model base, business logistics industrial park construction model based on agile supply chain, industrial new city construction model based on five power engines, etc.

Major achievements:

Overall planning and construction of Liaoyang Gongchangling government affairs center and supporting residential projects, Liaoyang Zhongzecheng super-large residential real estate project, Liaoyang Xiguan commercial complex project (planning, development and construction), Shenyang Financial City CBD project, Shenyang Tiexi New District "West Canyon Science and Technology City" project (project under construction), Yingkou Zhongzecheng project and Chaoyang Zhongzecheng project.

Zhongze equipment group

Equipment manufacturing industry is one of the important basic industries in China. Zhongze Equipment Group is a modern equipment manufacturing enterprise established through integration and upgrading on the basis of the original business segment. It is composed of five enterprises, including Liaoning Machinery Research Institute, Liaoning Donggong Equipment Manufacturing Co., Ltd., Zhong Chao yang shen Design Institute, Chaoyang Heavy Machinery Co., Ltd. and Liaoyang Hydraulic Parts Co., Ltd., and its main business covers R&D and other all-manufacturing industrial chains, mechanical equipment design, parts processing, machine assembly, complete engineering, general contracting, engineering installation and after-sales service. The product line covers large metallurgical mining equipment, building materials machinery and equipment, environmental protection machinery and equipment, non-ferrous metallurgical finishing equipment, automobile and civil air conditioning production lines, industrial automation control systems, intelligent high-end equipment, hydraulic basic components and so on.

Zhongze Equipment Group has a complete strategic combination from R&D design to processing and manufacturing, and from engineering design to general contracting. Among them, Liaoning Machinery Research Institute is a national high-tech enterprise, and Zhong Chao is a large-scale enterprise with a long history in the field of building materials machinery in China. Donggong Equipment is backed by Northeastern University and has strong technical force in the fields of hydraulic basic theory research, industrial automation and metallurgical mine engineering design. The future development orientation of Zhongze Equipment Group is to realize the transformation and upgrading from a single equipment manufacturer to an integrated service provider of engineering equipment.

Zhongze textile clothing group

Textile and garment industry is one of the important basic industries in China. Zhongze Textile and Clothing Group consists of four wholly-owned subsidiaries, namely Shenyang Sanertu Garment Co., Ltd., Liaoning Zhongze Group Knitting Co., Ltd., Yingkou Shuaide Co., Ltd. and Liaoning Zhongze Group Chaoyang Textile Co., Ltd. Over the years, based on the basic business strategy of "domestic demand-oriented, developing independent innovative brands", it has established the "three-eared rabbit" knitted underwear brand and established "R&D design-raw material procurement-warehousing logistics-production and processing-"

The knitted underwear of "Three Ears Rabbit", the core product of the textile and clothing sector, has won a good brand image with the inherent quality of "natural environmental protection, meticulous workmanship" and "unlimited comfort", and won the honorary titles of "Liaoning Famous Trademark" and "Top Ten Underwear Brands in China". "Zhongze Knitting" has a provincial enterprise technology center, and has obtained many scientific and technological achievements in knitted underwear fabrics and processing technology, and was rated as "Liaoning Private Enterprise 100 Top"; "Zhongze Fangchao" is a well-known cotton textile enterprise in China, an advanced unit in the national textile industry and the executive director of China Cotton Textile Industry Association.

Zhongze real estate group

The real estate business sector is the strategic fulcrum for the development, integration and upgrading of the value chain of Zhongze.

In the process of "participating in the reform of state-owned enterprises", Zhongze has successively acquired more than ten large and medium-sized state-owned enterprises located in the city center. With the rapid development of China's economy and urban modernization, Zhongze has formed a two-wheeled development route of "scientific and technological innovation as the guide, developing the real economy" and "old city reconstruction planning and construction, promoting urban modernization", so as to realize the "fly with me" effect of enterprises taking off and the rise of new cities. To some extent, it is strikingly similar to the development model of "tearing down the east and building the west" in Shenyang Tiexi New Industrial Zone. Zhongze's real estate business plate grew up in this historical opportunity of Zhongze's development.

Based on Liaoning Zhongze Real Estate Co., Ltd. and relying on the advantages of human resources in Shenyang and Dalian, Zhongze Real Estate Group established and prepared Shenyang Zhongze Real Estate Co., Ltd. and Dalian Zhongze Real Estate Co., Ltd. respectively. Its core business is to plan, design, develop, construct and operate all kinds of new urban areas and real estate projects according to the overall conceptual planning scheme of Zhongze Urbanization Construction Group.

Zhongze Real Estate Group, headquartered in Heping District, Shenyang, is currently building a high-quality management team with solid theoretical foundation and rich practical experience to meet the new future with a full attitude!

Zhongze business group

Supply chain service is one of the emerging strategic industries in Zhongze. Zhongze Trading Group consists of subsidiaries such as Liaoning Cotton Industry Co., Ltd. and Yingkou Jiafeng Grain and Oil Co., Ltd., and its business scope covers cotton and other textile raw materials, grain and oil, agricultural and sideline products, hardware and minerals, energy, steel, building materials, petrochemical industry, auto parts, commercial supermarkets, import and export trade and other fields.

Zhongze Trading Group has gathered a group of outstanding managers of well-known domestic supply chain enterprises. Relying on the strong background of Zhongze in the domestic investment field, we are committed to building a leading enterprise of high-end modern logistics service industry integrating deep service supply chain, financial supply chain and information supply chain, and finally establishing a new business model with supply chain financial services as the core.

Zhongze service industry group

Service industry is one of the strategic priorities of Zhongze in the future. This business segment is mainly composed of Liaoyang Hotel, Shenyang Jiutouniu Catering Management Co., Ltd., Liaoyang Taxi Co., Ltd. and other enterprises. Among them, Liaoyang Hotel is a national four-star tourist hotel, a center for government affairs and business activities in Liaoyang City, a leading enterprise in hotel catering industry, and a "standing director unit" of Liaoning Hotel Industry Association. It has been commended by provincial and municipal tourist hotel associations and other relevant departments for many times, and was rated as "Silver Leaf Hotel" by the National Star Hotel Association and "Tourism Integrity Service Unit" by Liaoyang Tourism Bureau. Shenyang Jiutouniu Catering Management Co., Ltd. is a new enterprise invested by the group to operate the brand of "Jiutouniu Delicious Hot Pot". Based on the business philosophy of "based on China's domestic demand market, revitalizing the national catering industry" and taking "quality service and mass consumption" as the brand positioning, the company is determined to develop more than 300 chain stores of "Jiutou Niu Delicious Hot Pot" in the next five years, integrating planting, raw material processing and technology research and development. Established in 1995, Liaoyang Taxi Co., Ltd. is the largest professional taxi company in Liaoyang with the highest market share and brand awareness. Now there are nearly 400 taxis, accounting for 15% of the total passenger taxi market in Liaoyang.

With the transformation and upgrading of various industries and the birth of some brand-new business models, the connotation of service industry will continue to undergo profound changes, and the proportion of service industry will continue to rise. For example, China Zhongze Urbanization Construction Group, a new type of urbanization construction operation service provider, Zhongze Equipment Group, the general contractor of equipment manufacturing with producer services as the core, and industries such as supply chain services and cultural media will all become advanced forms of service industry.

Zhongze communication group

Cultural media is one of the emerging strategic industries in Zhongze. Zhongze Media Group has become an influential new cultural media organization in Liaoning and Shenyang.

Based on the development strategy of "integrating resources and integrating Lian Heng", Zhongze Media Group is in contact with comprehensive content providers and media publishers, including daily newspapers, outdoor big screens, channel media, advertising planning and production companies, radio and television column resources, etc., and in the process, according to the industrial relevance, it actively develops new industrial types such as logistics express delivery industry and media investment industry.

At the same time, in view of the irresistible and irreversible development trend of the media era, we will carry out in-depth cooperation with monopoly telecom operators, firmly grasp the popularization trend of new communication technologies and the unprecedented great opportunities it brings, and strive to build a one-stop urban new media publishing cluster with urban portal, urban mobile Internet industry and new culture communication industry as the main body.

Through the successful construction of these two industrial chains, the formation of "all-information integration+all-service system+all-interaction pattern" will be realized, and sunrise industries with great development potential such as media industry, cultural industry, high-tech industry and innovation industry will be strongly integrated, and the all-media platform of Zhongze Media will be built into a large-scale comprehensive media organization with regional dominance in Liaoning and Shenyang, control in Northeast China and influence in the whole country.