I'm in sales in a pharmaceutical company now. I feel that communication with customers is not very good, and I still lack some sales skills. I hope the sales experts can give me some advice.

It is very important for medical representatives to have good communication skills, but why do they feel that they will not communicate with customers? Let's start with the basics. First of all, before visiting, we should be smart and know the interviewee (more hobbies, positions, family, etc. , the better, and this is simple, you can go to his friends or colleagues to find out first), and then the frequency of visits (too much will be annoying, too little will alienate, affecting the depth of communication).

Sales skills are actually very simple, that is, saying the right thing to people, finding the right time and finding the right person to do the right thing. Of course, you should be confident and listen to the whole process of your visit, and you'd better learn to control the field to solve your objections. Communication is actually to understand his ideas, and sales is actually to change his ideas. In this case, you must learn to ask questions to understand him. Then ask open-ended questions and, of course, closed questions if necessary. My experience is to start using open-ended questions-listening-to catch a point that is helpful to you, and then ask open-ended questions (what do you think of this and that? And so on)-then grasp the point that helps you, ask a closed question, and find the place that needs to be solved (for example, have you ever encountered such an adverse reaction when using this medicine? Let him answer yes or no-solve the problem. In this way, a better visit can be achieved. Finally, don't forget to add another important sentence. Ha ha!

In short, before communicating, you should first understand your position, set a goal (it is not necessary to buy a few boxes of medicine today, but it is the best way to start from the place where he is interested), explain your information, get feedback, be satisfied with the sales, and solve him if you are not satisfied.

I hope my answer can solve your problem, and I hope you can adopt this answer. Finally, leave my QQ: 44303673, hoping to learn from each other. thank you