I would like to ask if it is easy to find a job by doing new media operation now, and what is the future work prospect of new media operation?

Nowadays, no matter whether it is a traditional enterprise or an Internet company, when it comes to online marketing, it will definitely think of new media marketing. Why is new media marketing so hot? Let Xiaobian explain it for you.

First, new media operation: individuals

1. The arrival of the era of content payment

This can be known from some big coffee cases. Logical thinking sold books in 215, and I heard that it sold more than one billion yuan. Ma Dong talked well and subscribed to 1 million yuan in 1 days. From one of their incomes, it can be seen that users can pay for their favorite knowledge. With the payment of WeChat, Alipay payment tools are convenient.

2. The rise and opening of new media platforms

Today's headlines, a little information, Baidu Baijia, Sohu Media, UC subscription number, Penguin Media, Netease Media and so on have been opened. In the second half of 216, it can be said that since the media platform, a hundred flowers blossom and a hundred schools of thought contend, all of them are grabbing original high-quality writers, because the traffic is created by writers.

3. A support and subsidy for content entrepreneurs by major platforms

4. The new media operation profession has attracted the attention of major enterprises.

Many new media operation posts have been set up to recruit talents. At the beginning of 216, Wanda Group recruited senior managers of new media operations with an annual salary of 7,, which caused extensive media coverage. Later, a company recruited the post of editor-in-chief of new media operations with an annual salary of 36,. We can also search some mainstream recruitment websites for new media to run this profession, and we can also see that the salaries in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen are quite high, generally ranging from 1, to 2,, and second-and third-tier cities can also reach 5, to 6,. Enterprises' attention to new media will promote the development of the whole new media environment. It is also a blessing that new media can serve enterprises. Now enterprises continue to transform and upgrade. If they can really develop with the help of the east wind of new media, it will make great contributions to society and employment.

5. Learn the value of new media operation

1) You can make money through content creation, just like the classmate mentioned at the beginning of the article. Earn money every day

2) You can find a job with a good salary, and the annual salary in first-tier cities ranges from 1, to 2,

3) You can gather fans for yourself or e-commerce platforms, and attracting fans through content is the fastest. There is a "bad boy" self-media number that sucks 5 million yuan a year by making short videos.

second, new media operation: enterprises

in the internet era, more and more enterprises have a "new media operation specialist" in their recruitment positions, and jobs related to new media operation have sprung up like mushrooms after rain. However, many people actually don't know much about the new media operation industry, and there is always a stubborn prejudice about the new media operation. The new media operation is a "porter of the network", writing articles and pushing, without any technical content, and anyone who knows something about computers can do it.

1. The birth of new media operation

The traditional media is television and newspapers. At that time, the information was produced by the media and then spread by the media itself. New media is different. Everyone can speak freely. If you are a real "big V", if you post something casually, it will be seen by tens of thousands or even millions of people. Your comments can be praised by thousands, which is beyond the reach of traditional media.

216 is the era when the media broke out. Before the rest of WeChat WeChat official account faded, today's headlines gained the reassurance of a large number of media people. Tencent and Baidu have also joined the new media industry, and made content distribution platforms similar to headline numbers such as Penguin and Baijia, and spared no expense in subsidizing media authors to compete for user traffic.

More and more self-media channels have been launched, including Alibaba's Big Fish, Netease and Sohu, and now Tik Tok and Aauto Quicker. The fact that so many large enterprises have invested energy and money in this matter shows that the role and significance of new media are really powerful.

the combination of traditional enterprise transformation and new media

traditional enterprise operation focuses on the on-site thinking of goods, and with the constant changes of consumers, The core changes now are mainly reflected in:

1) the change of the main consumer

2) the result of the shift from consumption to the consumption process

3) the enhancement of consumers' personalized needs

4) the mobile terminal has become the first choice for obtaining user information

5) Phuket for socializing and sharing

6) a strong sense of complex demand experience

In view of the changes in the current consumer market, traditional enterprises Interact with consumers, build consumers' off-exchange business circle, and how to get consumers' data and leave a deep impression on consumers' minds, not just by getting familiar with products. For the relationship between new media operation, self-media operation and traditional media operation, please refer to Differentiation Analysis of New Media Operation and Self-media Operation.

For enterprises, the advantages of new media operation are as follows:

1. Mining user portraits

2. Improving conversion rate

New media creates "hot topics" and enhances the popularity of brands or products through the output of content and the operation of users. Behind the online celebrity stores, there is a credit for the operation of new media. At the same time, new media operations can spread new value-added services, provide content that conforms to consumers' values, communicate with consumers outside the scene, and provide interaction outside the consumption scene.

3. User data collection

Traditional enterprises can only obtain user data through word transactions, but it is difficult to grasp the consumption habits, consumption frequency and consumption preferences of consumers outside the scene. Nowadays, popular big data is a great weapon to acquire end consumers. Through new media operation, users can better grasp the off-site trajectory of consumers through refined operation, strategic activities and copy content output.

new media operation is a necessary dimension for enterprises at present. In the era of mobile Internet, enterprises all need marketing, and new media operation is the hottest carrier and channel of marketing, which is incomparable to traditional media. Of course, in addition to the above benefits, there are:

4. Let channel providers trust enterprises more and solve the problem of fragile relationship between channel providers and enterprises in the past;

5. It can greatly improve the delivery capacity of channel providers;

7. It can make channel providers bring better brand awareness;

9. Operating channel providers through new media can also enhance the core competitiveness of enterprises.