What does the Healthy and Happy 5060 group do?

Health 5060 is a social platform for middle-aged and elderly users. Middle-aged and elderly users can establish or join interest groups through the platform, and upload videos, pictures and text to show themselves.

At the same time, the platform also provides services such as intelligent meal preparation, anti-counterfeiting of health products, health education, and simulated nutritionists designing diet plans for chronic diseases.

China has the largest elderly population in the world, and the rate of population aging is still accelerating. The number of people over 60 years old in the country has exceeded 200 million. In 2020, the number of people aged 50 to 75 will exceed 400 million people.

As the main force of China’s thirty years of reform and opening up, the post-5060 generation has the ability to create and distribute.

They will enter the aging society with a new consumption concept. They understand that treating themselves well is the most important thing in life. The post-5060 generation will become the most important consumer group after successful people and the middle class.

But today, from iPhone to soy sauce, these products, from demand research to advertising slogans, are rarely focused on middle-aged and elderly people.

Chinese product manufacturers will soon adapt to produce products suitable for middle-aged and elderly people. When young people don’t even bother buying soy sauce for their families, it is the middle-aged and elderly people who decide what soy sauce to buy. Therefore, it is actually very stupid for businesses to target advertising to young people.