What knowledge does new media operation need?

New media are dealing with the latest trends, PS, H5 live shows, editing tools, data tables and brain maps every day ... Without a strong desire to learn and practical ability, it will be very difficult. In the process of providing services to customers, users are usually operators in the official WeChat account, but they know nothing about the WeChat public platform or third-party editors. It's no use telling all the problems and solutions. Eager for direct help. If you have no learning ability, you need others' help to finish all the work. This not only affects work, but also has a negative impact on growth.

2, followed by copywriting ability.

You may not be a content operator, but you need to have basic writing skills. I once hired BD, although his communication ability is very high, but his writing ability is very low. To make an activity plan, you need to edit and organize the content. Doing business contracts is also full of loopholes.

Finally, I failed the probation period. Therefore, basic copywriting skills and writing official documents of any position are a reward.

3. Then there is communication ability.

Our company has a small editor. I read an article she wrote in an interview. Pure text is not a big problem. When asked how to publicize these articles, she had no idea. I only said that the only requirement of my former boss was that all articles should be published in the circle of friends. She doesn't know how to receive advertisements and sell them to each other. Since she came, I not only asked him to write articles, but also asked him to find a teacher to give her this course, join a support group and learn about various promotion channels. Now, she has changed from a pure editor to a real new media operator. She said that her previous job was about output and processing, and now she is accumulating her own contacts and really knows how to operate. Mr. Li of Mars said that it is not enough to learn only one skill.

1. The first is the idea of the framework.

From international trends to events, all fields should be framed. The framework of classifying key points further promotes the acquisition of results. There are two ways to realize frame thinking: top-down and bottom-up. The former is suitable for experienced operators and the latter is suitable for novice operators. Many novice operators are easily confused, and the results are not satisfactory every day, but if the results are customized in advance. Push back from the result. What is the important thing to get this result? Pay attention to these important points, and your grades will not get worse.

2, followed by data thinking.

Internet, data is a mirror, which can feedback users' behavior. The influence of the activity, the user's liking for the product, whether there are any problems in the registration process, the frequency of users using the product, and whether users like the title or content of your article can all be reflected by data. Excellent operators need to use these data to analyze and dig the truth behind them, and use data feedback to learn how to optimize and improve their operations.

3. Then there is the core idea.

There are many words to describe the core point, such as fulcrum, pain point and detonation. Frankly speaking, it is to find the core of the incident. For example, holding a summit, the pain point may be on the guests. Invite influential guests and then invite other guests. Participants and the media will pay attention to you.

4. Finally, ecological thinking.

A good operator not only pays attention to products, official accounts and new media, but also sees the whole ecology. If you want to see the ecology of the product internally, then you can involve more roles, output content, digest content and modify content. Externally, you need to check the competitive products, upstream and downstream products and subordinate platforms now and 5 years later, 10 years later.

Of course, if you want to have the above four ways of thinking, you must acquire excellent continuous learning ability and understand products, users, data, markets and channels. You need to know and understand. And know how to communicate. Understand the brand, spiritual aesthetics ... so that you can continuously achieve greater development, constantly link all resources and maximize the value of resources.

One. Method.

I am very studious, but it is difficult to be perfect. If you are diligent, there will be a big gap between those who have 10 years of operation skills and those who have 3 years of experience. Many people who think things are particularly simple or even simple can't become experts. Therefore, the action point of this method should focus on practice, details, goals and results. For new media operation, the most practical basic operation module is content operation such as articles. Specifically, it includes:

1, title

The title is half the battle. The quality of titles varies greatly. For example, you can use word segmentation to refine the title.

2. Pictures

The more pictures, the better, but you should be able to understand the meaning by looking at the pictures. For example, the picture of the head is definitely not copied from the internet, but is carefully designed.

3. Text

Words are limited. 1000 words is appropriate. If you create tens of thousands of words, no one will read them unless they are professional articles. The subtitles and writing methods of the main characters are very special, such as the so-called post-90 s and later styles.

Guide attention

There are many cautious ideas here, and it is not enough to just find 135 editor. Guiding language is also very important.

5. Maintenance of messages

The message will definitely not publish all the content. Usually too short, too much water, negative and unfavorable things can not be released.

Articles are the most basic, but generally speaking, writing thinking, user psychological analysis and even punctuation should be highly valued. Top new media operators are absolutely essential. Treat all articles as your own works. Then you will inevitably concentrate on your own efforts. Think like this, it's easy to write well.

Second, values.

I personally think that values are more important. Taking this account as your own work is completely different from the task assigned to you according to your work, and the natural consequences are different. Attitude determines action.

The cultivation of new media people can be understood from the following points.

1, integrating with users

The operation of new media should use some basic games of the community. You need to cooperate with fans to attract their participation, because they are fans, and community is the most direct way to attract them.

work in full cooperation and with unity of purpose

It also means empathy. If you don't even want to participate in articles or activities, then why send them out?

3. Learning ability

I always feel that I haven't done enough, and I always feel that I have a gap with others. This is just a starting point. We need to study more and study harmlessly. Once in a lifetime.

4. Find a sense of accomplishment in small things

Running new media can easily reflect this. Actually, work is not about promotion and salary increase. It's called a sense of accomplishment. A sense of accomplishment, such as the comparison between the second article and the first article, the improvement of details, the achievements already made and the problems that can be improved in the future. It has improved. I feel a sense of accomplishment every day.

Step 5: Implementation and stabilization

Work is not a word, it has been executed, and execution is the most important.

6, the correct moral concept

Work is actually a person, which naturally embodies human nature. All your works are your works, and your life is the process of being a man. Regardless of the interests, tampering with or ignoring the interests of users, social impact will eventually lead to corresponding results. At least, I don't think people who have no moral problems will become big cows even if they have money.