Introduction to Yiwu

Located in the middle of Zhejiang Province, China. At present, the actual population of Yiwu has reached 6.5438+0.8 million. The Han nationality is dominant, with 23 ethnic minorities including Hui, Miao, Yi, Zhuang, Tujia, Wa, She, Mongolian, Tibetan, Uygur, Buyi, Manchu, Dong, Bai, Hani, Dai and Wa. In the 25th year of Qin Dynasty (the first 222 years), a county was established, belonging to Huiji County. In the fourth year of Tang Wude (62 1), Wushangsi Prefecture was established, which was divided into two counties, Wu Xiao and Huachuan, and Feisi Prefecture in the seventh year. The two counties were called Yiwu County. 1May, 988, the county was withdrawn and the city was established. Metal resources include uranium, iron, copper, lead, zinc and manganese. Non-metallic resources include fluorite, coal, graphite, marble and refractory clay. Animal resources include pangolins, river pigs, civets and roe deer. Plant resources include Pterocarya stenoptera, Phoebe chekiangensis, Michelia, etc. Chinese herbal medicines include Atractylodes macrocephala, Salvia miltiorrhiza, Platycodon grandiflorum, etc. Native products include ham, candied dates and red chicken feathers. Places of interest include Qin Yanxiaozi's Tomb, Guo Pu Shuijing, Shuanglin Temple, Luojiatang Site, Songzu Tomb and Chian Temple.

Administrative divisions: Choucheng Sub-district Office, Choucheng Sub-district Office, beiyuan street Sub-district Office, Jiangdong Sub-district Office, Houzhai Sub-district Office, Chengxi Sub-district Office, Chen Da Town, Shangxi Town, Fotang Town and Suxi Town.

Postal Code: 322000 Area Code: 0579

In 2007, Yiwu was recognized as a national environmental protection model city by the State Environmental Protection Administration.

■ Geographical location

Yiwu is located in the middle of Zhejiang Province, in the east of Jinqu Basin, east longitude 1 19 degrees 49 minutes to 120 degrees 17 minutes, north latitude 29 degrees 02 minutes 13 seconds to 29 degrees 33 minutes 40 seconds. The geographical center of Zhejiang Province is located in the territory. Dongyang has Yongkang and Wuyi in the south, Jinhua and Lanxi in the west, Zhuji and Pujiang in the north. It's more than one hundred miles to Hangzhou, the provincial capital. The city is surrounded by mountains in the east, south and north, with a length of 58. 15km from north to south and a width of 44.45438+0km from east to west. There are middle and low mountains, hills, hills and plains in the territory, with diverse soil types and rich light and heat resources.

Yiwu has a subtropical monsoon climate with four distinct seasons. In the same period of rain and heat, the annual average temperature is around 17℃, the highest temperature in July is 29.3℃, and the lowest temperature in 1 month is 4.2℃. The average annual frost-free period is about 243 days. The annual average precipitation is between1100-1600mm.

Yiwu is located in the center of the western Pacific coast, with Guangdong and Fujian in the south, hinterland in the west and Shanghai, the largest city in China in the east, facing the golden passage of the Pacific Ocean. Developed economy and convenient transportation. At present, a transportation network with aviation, railway and highway as the main lines has been formed. Yiwu is the largest commodity distribution center in China and even in Asia.

■ Formation and development

How did Yiwu come into being today?

"This place used to be very poor, and the natural conditions for agriculture were not good. Many farmers have to go out to do business and sell sugar with rattles. When the local people are struggling for survival, the Yiwu government can only consider accepting them for survival when driving away the' street markets' in many places. I dare not say that the leaders in Yiwu have foresight. At that time, it was just an instinct: to support farmers and develop the economy. " Ma Lihong, vice president of Party School of Zhejiang Provincial Party Committee and vice president of Zhejiang Administration College, told China Economic Weekly.

Indeed, as Dean Ma said, today's Yiwu is shaken by waves of drums. Although Yiwu leaders have no foresight, Yiwu people know what to do and what not to do. Yiwu people dare to be the first in the world.

In the early 1980s, Yiwu took the lead in relaxing the industrial and commercial registration of self-employed households, allowing farmers to do business and opening up urban and rural markets. Farmers who let go of their hands and feet to do business like a duck to water have joined the business team. During this period, some business households initially completed the primitive accumulation of capital through operation, bought machines and set up processing plants, forming a family business model of "front shop and back factory".

■ Grassroots economy

The generous acceptance of Yiwu government has improved the living conditions of local people. From the government's point of view, with the increase of taxes, urban development will be more emboldened. Unexpectedly, once the market is formed and the circulation is large, businessmen flock to it. For a time, small commodities in Jinhua, Yongkang and other places were concentrated in Yiwu, and the Yiwu market grew gradually, eventually forming a distribution center, which was famous throughout the country and even the world.

Although a market was formed and Yiwu people got rid of poverty, they did not really get rich. At that time, the wholesale profit of a box of handicrafts was only 10 to 20 yuan. Therefore, enterprises in Yiwu will follow up one after another.

At first, Yiwu's commodities mainly came from Guangzhou, Ningbo and Wenzhou, and only a few of them were processed and manufactured locally. But at that time, the profit of manufacturing industry was quite high, and Yiwu only served these places. This has also led to the unbalanced mentality of some dealers, so they crossed the river by feeling the stones and started their own business (gained a small amount of capital through operation). Yiwu's enterprises have unique advantages: Yiwu's business owners are mainly farmers and have no higher education. They only know what to sell and what to produce, and they have no plan for the enterprise at all, let alone scientific management. The workers employed are also migrant workers from Jiangxi, Anhui and Hunan, producing some handicrafts and some simple daily necessities, which greatly reduces the cost. The socks produced yesterday are not popular with customers, and they will be replaced with a new style tomorrow. Once customers are satisfied, they put a lot of products into production, and at the same time, they develop new styles. With the passage of time, many enterprises have formed their own brand products. This is the Yiwu model enterprise that was later called "grassroots economy" by CCTV.

■ Government role

Behind the "Yiwu Model" praised by people, the market is actually the lifeblood of Yiwu economy and the biggest engine for the development of private economy. While promoting the market-oriented reform, the Yiwu Municipal Government has always firmly grasped the supervision right of market resources and logistics stations. From the road market to the successful listing of China Commodity City, from market planning to market construction, from industry layout to market management, from market hardware upgrade to market function upgrade, and so on, the government will do its best to organize and implement well, and always firmly grasp the right to regulate market resources. At the same time, as the most important supporting facilities in the market, the logistics station always adheres to the operation mode of government investment and construction, and then rents it to freight companies at the lowest and most reasonable price, and strives to maintain a low-cost competitive advantage. It is the "visible hand" of the government that firmly grasps the market resources, and finally forms the organic combination of the "visible hand" and "invisible hand" of the market.

Yiwu government's confidence is mainly manifested in the following aspects:

First, insist on prospering the city with business, promote industrial linkage, and strive to make a difference in the development of innovative private economy. As a typical grass-roots economy, county economy is essentially a "micro-subject" economy. In the tide of market economy, the government must insist on "doing something but not doing something", which not only gives full play to the basic role of the market in resource allocation, but also makes the vitality of "micro-subjects" compete to generate; At the same time, we should give full play to the government's guiding, standardizing and service functions, strive to innovate a unique development path, and bring the private economy into the track of scientific development.

Second, persist in pioneering and innovating, effectively change functions, and strive to make a difference in improving the development level of the private economy. With the continuous improvement of the market economy system, the advantages of the pre-emptive system and mechanism of the private economy are weakening, and it is urgent to improve the development level and further enhance the competitiveness and sustainable development ability of the regional private economy.

Third, adhere to administration according to law, standardize harmonious development, and strive to make a difference in ensuring the development environment of the private economy. The creation of any environment requires the concerted efforts and close cooperation of all parties. To create a good environment for the development of private economy, both the government and enterprises should bear the responsibility. Only by "the efforts of the government and enterprises" can we "focus on improving the environment".

■ Commodity market

After more than 20 years of development, Yiwu market, as a national small commodity distribution center, has formed a pattern of big market, big circulation and big network.

1, Yiwu market is the center of commodity logistics and information flow in China.

Yiwu has a total market area of more than 700,000 square meters and 35,000 operating booths, of which the main market "China Commodity City" has a business area of more than 500,000 square meters and 27,000 operating places. There are more than 70,000 market operators, with an average daily passenger flow of 6.5438+0.6 million. The market has gathered more than 654.38 million kinds of goods in 28 categories, and the daily cargo throughput exceeds 3000 tons.

Yiwu has made great achievements in the construction of small commodity information network. With the help of the increasingly extensive foreign information exchange and cooperation under the traditional media and the Internet, the status of the national small commodity information center has been initially established.

Yiwu is the most complete commodity exhibition center in China.

Because of its unique geographical and circulation advantages, Yiwu market radiates the Yangtze River and Pearl River Delta, and the comprehensive advantages of talents, technology and capital in the southeast coast, its small commodities represent a higher level in China and lead the domestic small commodity trend. Since 1995, the annual China Commodity Fair has become a big stage for national commodity display, and the market is also called "the never-ending commodity fair". In 2000, nearly 1300 enterprises from 25 countries and regions in the world and 33 provinces and cities in China participated in the 6th Expo, with a turnover of 3.856 billion yuan. With its distinctive market characteristics and huge exhibition effect, it has initially established its position as a well-known domestic exhibition and started to move towards an international exhibition.

Yiwu is the largest commodity export base in China.

In recent years, Yiwu's market popularity and extroversion have been significantly improved, the quality and grade of market commodities have been continuously improved, the market management means and trading methods have been continuously innovated, the external publicity has been significantly increased, and the export momentum of small commodities has been strong, making it the largest export base of small commodities in China. At present, Yiwu market has gathered more than 4,000 well-known enterprises at home and abroad to set up general distribution and general agent here. More than 65,438+0,000 foreign enterprises and trade organizations have set up offices in Yiwu, and more than 2,000 foreign businessmen buy small commodities in Yiwu every day. Commodities are exported to 122 countries and regions. In 2000, the delivery value of export commodities in Yiwu Small Commodity Market was RMB 8 billion.

Yiwu is the national market center.

Yiwu market has great radiation. Yiwu has gradually established a branch logistics network at home and abroad. Sub-markets and small commodity distribution centers have been established in Lanzhou, Gansu, Tongzhou, Beijing, Xining, Qinghai, Sichuan, Liaoning and Guangxi. Abroad, Ukraine, South Africa, Australia, Brazil and other places have established sub-markets. The total is about 30. Yiwu has become the central support point of these markets.

5. Main trade zones and commodity types in Yiwu market

Yiwu market group consists of 10 professional markets and more than 30 business blocks. The main categories of commodities are:

Equipment category: watches, electronic products, household appliances, photographic equipment.

Crafts: all kinds of handicrafts, ornaments, toys, stationery and office supplies, sporting goods.

Daily use: daily necessities, hardware, purses, cosmetics, rain gear, plastic products.

Knitted clothing: shirts, fashion, underwear, socks, shoes and hats.

Food: all kinds of food, wine and drinks.

6. Eight advantageous industries in Yiwu:

Yiwu has formed the following eight industries with regional characteristics: clothing, knitting, ornaments, zippers, toys, hardware, printing and wool spinning.

■ Unlimited business opportunities

In China, Yiwu plays a leading role in the circulation of small commodities, connecting things and connecting the world. Worldwide, with the formation of economic globalization and international division of labor, Yiwu small commodity trade, as a traditional industry, will face greater development opportunities.

Yiwu is a city full of vigor and vitality, and its people are hardworking and hospitable. People who have been to Yiwu, the capital of small commodities, have a deep understanding. More importantly, Yiwu market is rich in goods, cheap, stable in quality and fierce in competition, which will greatly exceed your imagination, and at the same time will arouse your strong interest in Yiwu and be deeply attracted by Yiwu. In such a city and trade environment with unlimited business opportunities, if you are here, more wealth is not a dream.