What are the pitfalls of education franchising that need to be avoided? What are the misunderstandings about education franchise?

Joining is risky, so investment must be done with caution.

When joining an education franchise, you must first prevent being deceived. Many franchises only grant you a brand license, which is of little practical significance and will not be helpful to your development. No matter what kind of education and training institution you join, you must go to the headquarters for an on-site inspection to check the qualifications. You must also visit the campus you have joined, and be cautious.

90% of the investment and franchising in China's education franchise industry are "cutting leeks". Every harvest counts as a harvest, and there will always be people who don't know how to do it and have to pay tuition fees to fall into this trap. Franchising is an asset-light operation. We will give you a brand authorization letter and a set of decoration VIs, and charge you as little as 50,000 to 60,000 yuan, or as much as hundreds of thousands, and then you will return to your base with a brand authorization letter and run away. After running, you are busy decorating, recruiting, and enrolling students... The headquarters will give you instructions and training, but these three words are "different".

The market in each city and region in the education franchise industry is different. I have trained hundreds of franchisees myself. With the training PPT provided by the headquarters, I found that it is difficult to conquer the world with one move. , the headquarters can only solve more general problems, but cannot solve the more personalized problems of each franchise school.

In order to become a beneficiary of education franchise, investors need to be fully prepared. As an education franchise investor, these three misconceptions must be recognized promptly.

1. An industry that guarantees profit but no loss

Misunderstandings to avoid when joining the education franchise. Of course, education franchisees can obtain a mature business model from the education franchise headquarters and enjoy complete after-sales processes and technical support. However, benefits and risks always coexist, and it is absolutely guaranteed that there is no such thing as only making money but not losing money. Therefore, entrepreneurs must view education franchises rationally and be aware and mentally prepared to deal with risks.

2. Anyone can succeed

Misunderstandings to avoid when joining education franchises. Many people believe that investment education franchising does not require high academic qualifications and experience for investors, and anyone can be qualified. No, the education franchise industry has certain requirements for investors’ character, ability, and experience. Education is an industry that requires deep communication. People who do not have a certain amount of patience and carefulness will not last long.

3. Once-and-for-all investment

Misunderstandings to avoid when joining education franchises. Some investors believe that after investing in education franchise, they can just sit back and do nothing. Everything will be handled by the franchise headquarters, and they can just wait and get something for nothing. In fact, this kind of pie-in-the-sky thing is unlikely to happen.

Because in today’s big market environment, if you want to do a good job in education, you must have content + business model + capital operation. The general design of the franchise headquarters combines these three points perfectly!

The essence of franchising is the sale of processes and systems!

The systems in the education industry are roughly:

Product R&D system, teaching system, staff training system, student management system, recruitment system, enrollment system, service system, team management system

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Take the Inclusive Children's Ability Training Center as an example. Their core is content + services, and marketing is only peripheral. This is why no matter how NB the capital is, it cannot build a very NB education company, unlike * ** Just like bike sharing, you can build a company with a valuation of tens of billions in half a year.

Education cannot make us make quick money, but it can make us make lasting money. Education not only requires you to have feelings, but also requires responsibility. If you get involved in the education industry with the idea of ????speculation and making quick money, you will definitely be criticized by thousands of people in the future, be notorious, and be ruined!