What are the advantages of Zhaopin in recruiting the best employer?

Zhaopin's recruitment of the best employers can improve the human resources environment and enhance the brand value of enterprises.

20 13 Zhaopin and Peking University Corporate Social Responsibility and Employer Brand Communication Research Center jointly hosted the "20 13 Best Employers in China" activity.

Employer brand evaluation will be conducted in strict accordance with enterprise talent concept, employer brand proposition, measures to realize proposition, system norms, internal communication, employee work experience effect, external publicity and marketing, and public cognitive effect.

Extended data

Look at "what the enterprise needs" from the perspective of the enterprise, and at the same time look at "what the employees need" from the perspective of the employees. Aon Hewitt lists the factors that may affect engagement through extensive investigation and experience accumulation of employees, enterprises and their behavior patterns, and then carries out factor analysis to eliminate indirect factors that are not significant or highly related to other factors, and condenses 24 main driving factors in 7 aspects:

1) personnel: senior management, management team, immediate superiors, colleagues and valuable employees.

2) Total return: salary, welfare and recognition.

3) Policy and operation: company policy, performance evaluation, diversification and communication.

4) Quality of life: work/life balance

5) Work: work tasks, resources, sense of accomplishment, workflow, safety and innovation.

6) Opportunities: career development opportunities, learning and development.

7) Corporate brand: corporate culture, corporate reputation and customer orientation.

Through the combination of employee perspective and enterprise perspective, as well as the influence analysis of driving factors, the engagement and satisfaction are linked to find out the key factors that the company needs to pay attention to.