What should I pay attention to when doing WeChat content operation? What factors should be considered?

1, take advantage of the good message function. The first message allows the author to supplement the information in the article, answer questions and make the article wonderful.

2. Adding customer service WeChat and WeChat official account QR code at the end of the article can facilitate readers to add or ask questions, and increase exposure while bringing the relationship closer.

3. The content can be some popular emotional articles, dry goods articles or workplace experience articles, and the content is king. Only by doing the content well can we really impress readers.

4. The custom menu bar in the official WeChat account should be set well, which can display what readers want and can be found immediately to improve the user experience.

5. Custom menu columns can be made into page templates, which will enrich the content, guide users to browse deeper and retain readers.

6. Setting the automatic reply function can increase the user's first image, and the content of automatic reply also involves positioning keywords.