How do college students write e-commerce business plans?

Online shop is one of the important ways for young people to start businesses, especially college students. Therefore, the online shop business plan has become one of the most popular practical writing compositions on the Internet. So how do college students write business plans? Let me tell you the college students' e-commerce business plan, hoping to help you.

Nowadays, online shop entrepreneurship has become a craze sweeping the network. So, I followed suit and collected a business plan of college students' online shop that won the grand prize in the national business plan competition.

Title: Business Plan of Daily Sports Online Shop

Team Name: Net Win Team

Name of online store: Everyday sports

Setting (College): Anhui Business Vocational and Technical College

catalogue

First, online shop planning.

1. 1 product positioning

1.2 price positioning

1.3 customer orientation

1.4 store style positioning

1.5 market prospect

Two. Market and feasibility analysis

2. 1 customer analysis

2.2 Competition analysis

2.3SWOT analysis

2.4 Feasibility analysis

Three. Personnel and organizational structure

Four. Marketing strategy and implementation plan

4. 1 marketing channel

4.2 Marketing strategy

4.3 Implementation Plan

Verb (abbreviation of verb) financial planning and management

5. 1 fixed assets

5.2 Liquidity (month)

5.3 Sales revenue forecast table (20 1 1 year/1February)

5.4 List of Sales and Costs (20 1 1 year/1February)

5.5 Cash flow statement (20 1 1 year/1February)

Risk management of intransitive verbs

6. 1 Managing risks

6.2 Supply risk

6.3 Market Development Risk

Text of online store business plan

abstract

With the development of science and technology and the improvement of people's living standards, the application of network in people's lives is becoming more and more common, and online shopping is the most widely used one at present. 20 1 1, 1, the 27th Statistical Report on Internet Development in China released by China Internet Network Information Center (CNNIC) shows that by the end of February, the number of Internet users in China had reached 457 million.

In this context, we came together because of the common ideal and founded the "Daily Sports" online shop. The five members of the team are all students majoring in e-commerce in Anhui Business Vocational and Technical College. As early as 2009, he participated in the establishment of the "Everyday Business" online mall, and became an influential shopping platform for college students in Wuhu one year later. On the occasion of the "20 10 National Network Entrepreneurship Competition", the five of us formed an entrepreneurial team based on the principle of complementary advantages and planned and implemented the "Everyday Sports" network entrepreneurship project.

The online shop of daily exercise is mainly aimed at college students. We conducted a questionnaire survey in the school and analyzed the feasibility of the market. Finally, we define the main products as daily necessities and sporting goods, and make an implementation plan according to the network marketing strategy. We use search engine marketing, forum marketing, social network marketing, viral marketing and other ways to carry out online promotion activities, which have played a very good role.

First, the online shop planning

1. 1 product positioning

Main products: daily necessities and sporting goods.

On the university campus, the business plan of our online shop was investigated in the early stage, mainly to investigate the daily shopping habits and economic affordability of college students. According to the results of market research and the actual situation, we chose daily necessities and sporting goods as the main commodities. Among the daily necessities, we chose Danzi. Danzi quickly caught the hearts of young people with its low price and high quality, which is very consistent with our target consumer groups, so we chose Danzi.

1.2 price positioning

Considering the affordability of college students, we mainly focus on middle and low-grade goods. At first, we used low-price strategy to attract customers, focusing on small profits but quick turnover; In the middle and later period, after the brand and reputation of the enterprise are stable, the price will be appropriately adjusted according to the market and operating costs, but the quality level will not decline to ensure the sustainable operation of our company.

According to the consumption power of target customers, online stores adopt the following two different pricing strategies.

Low-price promotion strategy: in order to attract customers with prices, most products in the store have relatively low prices to ensure an advantage in the network price war.

L premium pricing strategy: mainly for some high-end goods, and guide high consumption with quality services.

In order to accumulate popularity, we chose several products as spike and group purchase products, with almost zero profit and remarkable promotion effect.

1.3 customer orientation

The initial customer groups of online stores are mainly college students.

College students' consumption behavior has the characteristics of diversified structure, catching up with fashion trends, large consumption gap and strong stages, and their purchase behavior is easy to occur, and the price of products is the decisive factor in the purchase behavior.

In the online shop marketing activities, we will focus on college students, young office workers and white-collar workers to provide customers with personalized services and products.

1.4 store style positioning

Shop decoration mainly reflects the youthful and lively atmosphere, which conforms to the characteristics of target consumer groups and can arouse their singing sense.

1.5 market prospect

With the popularization of computers, the development of network and e-commerce, online shopping attracts more and more consumers to participate in online shopping because of its convenient, fast, cross-time and cross-regional characteristics. These characteristics of online shopping are very consistent with the lifestyle of modern young people and have a great encouraging effect on the development of online stores. The current e-commerce environment has been greatly improved, and both law and security are enough to convince consumers of e-commerce.

Two. Market and feasibility analysis

2. 1 customer analysis:

Our main customers are college students.

According to the survey, the characteristics of the target audience are as follows:

Have obvious curiosity, have convergence in consumption, and listen to the introduction of classmates or friends to produce purchase behavior.

The purchase behavior is basically emotional, but due to the influence of their own economic income, the purchase behavior is rational, and generally they choose goods with lower prices but strong romantic colors.

Without a fixed buying pattern, buying behavior is often random.

Strong ability to accept and absorb new things, pursuing fashion and advocating individuality.

The factors that affect the purchase of products are: price, variety, packaging, service, etc.

The purchase behavior is very festive, generally focusing on Teacher's Day, Valentine's Day, Christmas and friends' birthdays.

Carry out differentiated marketing activities and provide products and services according to their respective characteristics.

2.2 Competition analysis

According to the data just surveyed on Taobao and Alibaba, there are currently 209 online stores selling sporting goods on Taobao, 587 online stores selling Danzi cosmetics, 65,438 online stores selling sporting goods on Alibaba and 90 online stores selling Danzi cosmetics. The word-of-mouth of stores on Taobao is shown in the following table:

Among them, the main situation of Crown cosmetic shops is as follows:

Price characteristics of main products sold by cosmetics store reputation (yuan)

Hui Yuan Fang Si Guan is suitable for Herbal Medicine, Danzi, Nature Hall and Youlai 20- 100. They know a lot about makeup and have special beauty consultants.

Sell three beautiful crowns: Natural Hall, Danzi, Appropriate Herbs, Adele 0-200. The complex decoration can give a professional first impression.

Blue Sunday Sanguan Nature Hall, Mentholatum, Danzi and Mei Ting 0-400 all have many products, which are cheap and more selective for consumers.

Amy's two brands, Danzi, Wen Biquan, Ji Chun, Fang Yimei, and men's series, have more comprehensive products.

2.3SWOT analysis

(A) Advantages

1. Strong support from the school.

Our school actively responds to the policy of "the state encourages students to start their own businesses". In order to provide an internship platform for students majoring in e-commerce and improve their practical operation ability, the college has given strong support in terms of manpower, material resources and financial resources in this national network entrepreneurship competition. The "Everyday Sports" online mall has received strong support from college leaders and professional teachers.

2. Fu You fully supports it. com。

Fu You. Com's entrepreneurial platform can not only provide a good network display platform, but also search for high-quality goods nationwide. The perfect logistics and payment system also makes online shopping worry-free. Fu You, so to speak. Com has minimized our risks and costs.

3. Good campus market environment.

Our target consumers are college students, so we should first base ourselves on the local area. There are eight universities in Wuhu with more than 98,000 students. They spend a lot on daily life and school supplies. At the same time, they like surfing the Internet and have certain time and conditions for surfing the Internet, which brings business opportunities to "daily exercise". Therefore, it is necessary to open the "Everyday Sports" online mall to seize the university market.

(2) Disadvantages

1. Lack of experience and low management level.

Due to the short establishment time and lack of experience in the operation and management of shopping malls, some problems in shopping malls have not been properly handled. At the same time, due to the limited talent and technical force in the construction of shopping malls, the construction and management of shopping malls are directly affected.

2. Low credibility and insufficient market development.

"Everyday Sports" online mall was established in the second half of 20 10. The establishment and operation time is short, at the same time, the website advertising is not strong enough, and the promotion activities and information are asymmetric, which leads to its low popularity and insufficient market development. Therefore, it is urgent to improve the credibility of online stores.

(3) Opportunities

1. The state encourages college students to start their own businesses.

In recent years, colleges and universities have continuously expanded their enrollment, and the number of graduates has greatly increased. Due to the impact of the economic crisis, the supply of graduates exceeds the demand, and the employment of college students has become a concern of the state. To this end, the state has issued a series of preferential policies and measures to support college students' entrepreneurship. "Everyday Sports" online mall is an entrepreneurial platform for students majoring in e-commerce in our school, which lays a solid foundation for future employment or entrepreneurship.

2. The school's vigorous advocacy.

Based on the concept of "cultivating students' professional ability as the standard", in order to improve the practical operation ability of students majoring in e-commerce and make them know and understand the market operation of e-commerce more clearly, the school funded the establishment of the "Everyday Sports" online mall. With the support of the school, the "Everyday Sports" online mall is even more powerful.

3. College students are keen on online shopping.

With the further development of e-commerce, college students' enthusiasm for online shopping is getting higher and higher, and the online shopping market is further expanded, which provides an opportunity for us to establish an "everyday exercise" online mall.

(4) threats

1. Competition of similar websites.

At present, domestic large-scale online shopping platforms mainly include Taobao, Paipai and Yi Bei. They occupy the huge market of online shopping with their rich product categories, huge scale and high management level. Through investigation and analysis, among people who like online shopping, 95% and above will choose large websites such as Taobao. At the same time, the follow-up of some private online stores has set off an upsurge of online shopping competition, which has brought great pressure and challenges to the "Everyday Sports" online mall.

2. The competition of traditional stores.

There are large and small campus supermarkets and shops in Wuhu Eight Miles, and some large supermarkets (Century Lianhua, Wal-Mart and Auchan) have followed suit, eager to share a piece of the college student market. This also increases the competitive pressure of "daily exercise".

2.4 Feasibility analysis

Necessity of investment

According to the above customer analysis, industry analysis and competitiveness analysis, combined with the development trend of e-commerce in China and the state's support for college students' entrepreneurship, the online shop has a good investment environment and is suitable for investment.

technical feasibility

Relying on the technical platform provided by Fu You. And got the technical support from the teachers of the Department of Economics and Trade of Anhui Business Vocational and Technical College, Fu You Online Shop. Com has been established, and the establishment of the online shop is entirely up to us.

Organizational feasibility

The business plan has been completed, the organization has been established, and all five of us have rich experience in online store management. The training plan has been formulated, and Anhui Business Vocational and Technical College strongly supports it to ensure the smooth implementation of online stores.

economic viability

The online shop is located in Wuhu University Park, which is one of the dual cores of Wanjiang City Belt to undertake industrial transfer demonstration zone. The region has strong economic vitality, rapid development of e-commerce, large market capacity and high technology level. Network entrepreneurship can not only improve our comprehensive ability, but also reduce the pressure of employment and set an example for others. Online shop management can not only increase employment, but also serve as a base for college students' entrepreneurial practice, which has high economic and social benefits.

Social feasibility

At present, the state gives college students a lot of support in terms of policies and funds. Relevant departments in Anhui Province have formulated many preferential policies to support Anhui college students' entrepreneurship. Wuhu is applying to create a national-level innovative city and strongly encourages college students to start businesses; Anhui Business Vocational and Technical College gives some support and help to college students' entrepreneurship.

Three. Personnel and organizational structure

Efficient management and execution team is the key to the success of entrepreneurship. There are five people in our team. According to everyone's characteristics and abilities, we have the following division of labor:

General Manager/Human Resources Department (Gui Jianmin): Responsible for the overall work of the online shop. In charge of human resources department, responsible for improving the personnel system of online stores, training new employees, recruiting human resources and formulating salary system.

Marketing Department (Wang Guishan): responsible for the external advertising and image planning of online stores, enhancing the popularity of online stores, all businesses of online stores and other companies, and expanding new markets.

Customer Service Department (Shen Wenling): Responsible for mastering the inventory information of suppliers, managing the punctuality and service attitude of ordinary customer service personnel, supervising online trading operations and providing online consulting services.

Finance Department (Fang Ran): Responsible for recording the accounts of financial expenditure and income business of online stores, and reporting the status of liquidity and the profit and loss of online stores every month. And solve the payment problem in enterprise management.

Technology Department (Yu Xia): Responsible for the initial technical development of the website, the maintenance in the middle and later period, and the updating of the webpage content. And solve unexpected problems in website operation, such as hacker attacks.

Four. Marketing strategy and implementation plan

4. 1 marketing channel

According to the investigation and analysis, the marketing channels mainly include:

Direct selling by manufacturers/suppliers (online)

At present, online stores mainly use this marketing channel, which not only saves the storage cost and logistics cost of online stores, but also improves the trade efficiency. Customers generally trust manufacturers and big suppliers, deal with problems in a timely manner, and their reputation is guaranteed.

The sales process is mainly like this:

user

head nurse

Online store

head nurse

Manufacturer/supplier

agent

feedback information

Cooperate to place an order

Deliver goods

L online shop sales

This marketing channel is mainly provided for college students in Wuhu University Park, so that the distribution members of various universities can use local materials. Many college students prefer cash on delivery mode or traditional shopping mode. The sales process is mainly like this:

client

Manufacturer/agent

agent

Online store

head nurse

Sales sales

Buy, feedback Buy, feedback

4.2 Marketing strategy

1, proxy mechanism. Join Taobao training and use Taobao alliance to expand sales; Recruit campus agents in major universities and give a certain percentage of commission;

2. Advertising mechanism. In order to save costs, online advertisements, mainly soft advertisements, are used and published in forums, post bars and websites of major universities; Cooperate with website alliance and choose CPS mode;

3. Network promotion.

Search engine marketing: select specific keywords and use Baidu Encyclopedia, Baidu Know and Baidu Post Bar to create relevant content to attract traffic for Taobao stores;

SNS Marketing: Use social platforms such as Tencent, Campus and Xin Kai to create word-of-mouth marketing.

Viral marketing: make exquisite beauty whitening e-books as the source of the virus, and display the store in the form of e-books, publish them in relevant forums, and download them for free to attract potential consumers to shop.

4.3 Implementation Plan

① Strategic objectives

Develop the online store into a five-crown store, do our best to satisfy customers, update our product information in time, introduce new products to customers in time, and let customers think of us first when they have a desire to buy.

② Stage goal

First of all, to choose the right goods for sale, you can find out by issuing questionnaires.

Secondly, at the beginning of the store, the reputation was low and there was almost no popularity. In this case, the unfamiliar customer market can't enter, and the target market can be positioned on your relatives, friends and classmates to meet the demand, but it can't cause the burden of others.

Finally, after enhancing the popularity of the store through friends and relatives, we should also add various marketing methods, such as blog marketing, email marketing, online advertising and so on. But online promotion is not enough, and offline promotion should also be carried out through word-of-mouth publicity in reality. The combination of online and offline can achieve good publicity results.

5. Financial planning and management of online shop business plan

5. 1 fixed assets

1, tools and equipment:

According to the forecast sales volume, assuming the production capacity reaches 100%, enterprises need to purchase the following equipment for long-term storage:

Equipment Description Quantity Unit Price (Yuan) Total Cost (Yuan)

Computer 5 3000 15000

5 sets of tables and stools 300 1500

Electric light 380240

Online banking card +u shield 3702 10

Drinking machine 18080

Switch 15050

Total 18 3580 15580

2. Other equipment

Equipment Description Quantity Unit Price (Yuan) Total Cost (Yuan)

Network equipment /400 years

The total is 400

3. Depreciation details of fixed assets

Asset value (yuan) Annual depreciation (yuan)

Tools and equipment 15580 1560

Land 00

Warehouse 00

Office equipment 00

Total 15580 1560

5.2 Liquidity (month)

Excluding depreciation expense and loan interest.

Description of monthly cost of the project (yuan)

Rent 200, venue rent.

Marketing expenses 300 are mainly promotion expenses.

Water and electricity 100 computer electricity, lights, etc.

Telephone bill 200, employee communication, etc.

The maintenance fee of 17 is mainly computer maintenance.

Internet fee is 40, etc.

Office expenses 30 daily office

A total of 887 people

5.3 Sales revenue forecast table (20 1 1 year/1February)

There are many kinds of products on the website, only three are predicted: Danzi series products, food products and bamboo fiber towels.

5.4 List of Sales and Costs (20 1 1 year/1February)

5.5 Cash flow statement (20 1 1 year/1February)

6. Risk management of online shop business plan

6. 1 Managing risks

As a startup company, we are well aware of our management deficiencies. At present, weak management is the main risk our company faces. Especially in technical management, there are hidden dangers to varying degrees.

6.2 Supply risk

As a network startup company, our company relies on cooperative suppliers to provide products, and the guarantee of supply quality and delivery date has certain risks, which will affect our company's timely provision of products and services to customers.

To this end, our company plans to actively negotiate with major suppliers to expand the width of suppliers, which can effectively avoid and resolve supply risks.

6.3 Market Development Risk

As a new network startup company, the market is the foundation of our survival, and opening up the market is the only way for our company to grow and develop. In the process of opening the market, there may be the risk of asymmetry between our service ability and the market.

Therefore, before opening up the market, our company must evaluate the company's comprehensive ability and open up the market in an orderly manner according to the company's development plan to reduce the risk of market development.

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