How to create a truly rational network public opinion environment

When guiding online public opinion, we should release authoritative information in time and grasp the initiative of public opinion. Relevant departments of the company timely release relevant work progress and all aspects of "action information", which can not only win the trust of the media and employees, but also grasp the initiative of public opinion guidance. If the information publisher is aphasia or the information is delayed after the incident, it will easily create conditions for all kinds of negative and irresponsible information dissemination, which will make it more difficult to reverse the trend of online public opinion in the future. It should be pointed out that when functional departments interact with netizens, they adopt a way of solving problems and understanding equally, which is more acceptable to employees.

When guiding online public opinion, we should give full play to the role of opinion leaders. When irrational information and extreme remarks appear on the internet, and the audience is at a loss, they will rely more on authoritative opinions and need opinion leaders to solve their doubts. Inviting well-known experts or online commentators to write review articles and using "online interviews with experts" to guide public opinion are not only the use of "opinion leaders", but also better reflect the persuasion advantages of information disseminators. Let the mainstream, authoritative, authentic and reliable voice occupy the public opinion market, which is an important way to guide the irrational public opinion on the Internet. Creating a space for diverse opinions on the internet is also conducive to distracting attention and avoiding extreme emotions.

To guide online public opinion, we should strengthen psychological consultation and guidance. In China, psychological counseling and counseling have not been popularized. The recent extreme events, such as "double-edged sword man", all reflect that some seemingly timid little people have accumulated a terrible power of repression, and they will express themselves by giving up on themselves when they can't continue to contain them. This inner expression is unpredictable and destructive to society. This highlights the serious mental health problems of specific groups, and it is particularly important to provide them with necessary psychological counseling and counseling. Therefore, we should give full play to the role of professional psychological institutions, provide timely psychological counseling to parties with extreme psychology and behavior, relieve psychological pressure, and avoid them from embarking on the road of endangering public safety.

When guiding online public opinion, we should establish a mechanism to ease contradictions. The occurrence of mass incidents is often the inevitable result of the accumulation of contradictions to a certain extent. In the development of the incident, if we can resolve the contradiction from the source and solve the legitimate interests of employees, the contradiction will not escalate further, leading to the occurrence of mass incidents. This requires the relevant departments of the company, especially the functional departments, to establish a set of institutional mechanisms to solve the contradictions in grass-roots units, so that the problems can be solved in the bud and the contradictions will not be further expanded and upgraded.

When guiding online public opinion, we should pay equal attention to "sparse" and "blocking". According to the catharsis principle of social psychology, it is helpful to reflect some negative public opinions moderately and let them vent their emotions moderately, which will help alleviate social contradictions and turn negative into positive. Of course, at the same time, we should also grasp the mainstream public opinion on the Internet and create a relaxed and healthy public opinion environment. From the perspective of the long-term development of online media, due to the different characteristics of online media and traditional media, the guidance and management of online public opinion is mainly based on "sparse" and supplemented by "blocking".