Xie Wei's introduction

Mr. Xie Wei is a senior expert in the field of market research and market consultation in China, with over 17 years of experience in the market research industry. As one of the earliest practitioners engaged in market research, Mr. Xie Wei, with his expertise in quantitative research and qualitative research, has performed well in consumer surveys and industry surveys, covering food and beverage, retail chains, daily necessities, medicine, IT, telecommunications products, insurance and lifestyle. He has special experience in qualitative investigation. Years of work experience enabled him to go deep into all levels of cities in Chinese mainland, understand consumer behavior and analyze consumer psychology. He has 4,000 FGD implementation experiences and conducted in-depth interviews with thousands of industry experts. He is the main host of the qualitative research seminar in China. Mr. Xie Wei worked in South China International Research Corporation (RI) from 1993 to 1997, and then founded Shanghai Lian Heng Market Research Co., Ltd. from 1997 as the chairman and general manager. He adhered to the concept of "golf vision and local touch", and injected his international vision and local touch into the company, which became the company's corporate values and led Lian Heng to become one of the most profitable local market research companies in China.