Apple's US stock market plummeted, and the company will slow down its recruitment plan and budget investment.

On Monday, local time in the United States, the calm and peaceful American stock market weakened under the impact of a rumor about Apple, and the Nasdaq index fell more than 2% from its intraday high.

Specifically, the media quoted people familiar with the matter as saying that in order to cope with the potential economic recession, Apple plans to slow down the recruitment plans and budget investment of some departments in 2023. Although this move does not affect all the businesses of the whole company, it still reflects that the top management of the company needs to be more careful in the face of uncertainty.

As a company that is proud of American stocks in terms of software and hardware standards and financial performance, this move undoubtedly has a strong symbolic significance.

There was a precedent before the Chinese New Year.

According to informed sources, according to Apple's practice, each department will allocate a sum of money for research and development every year. For 2023, some teams will get lower-than-expected budgets.

At the same time, the establishment of some departments will be frozen in 2023. Generally speaking, Apple will give a staff growth plan of 5%- 10% every year. It is reported that for some positions, the company also plans not to recruit new people to fill the positions after the existing employees leave.

In the earnings conference call in April, Apple CEO Cook also mentioned the pressure of management, emphasizing that the company has "seen inflation" and its impact on gross profit margin and operating expenses. At the same time, the impact of the COVID-19 epidemic on the supply chain and higher freight rates will also drag down profits. For the third fiscal quarter report released on July 28th, the current market expected revenue is about $83 billion, slightly higher than the same period last year.

People familiar with the matter also said that although spending will be more cautious, this move will not affect Apple's aggressive product release schedule in 2023, including mixed reality headphones. This will also be the first time that Apple has brought new major product categories after 20 15.

Investors should also note that Apple has slowed down its recruitment in the past few years. For example, the iPhone sales data in 20 19 fell short of expectations, and the recruitment of retail stores also slowed down in April this year.

And looking at the entire US stock technology circle, most giants have begun to prepare for the recession. Google's parent companies, Alphabet, Amazon and Salab, have all deployed relevant policies, while Microsoft, Tesla and Meta have quickly moved to the step of layoffs.

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