What is the work content of new media operations?

New media operations mainly target self-media WeChat public accounts, Weibo and other personal media platforms with new interests. The main work content is to write promotional articles and update them regularly. If the division of labor is not very clear in a small company, It also needs to include other work content such as event content planning. For website recruitment job requirements, I have summarized the following seven job responsibilities for new media operations:

1. Responsible for the daily operation and promotion of mobile Internet self-media platforms (mainly WeChat, Weibo, and mobile terminals) ;

2. Responsible for independently operating the WeChat public account, planning and providing high-quality, highly disseminable content for fans;

3. Responsible for planning and executing the daily activities of the WeChat marketing line and tracking and maintenance, sending various WeChat contents according to the project;

4. Responsible for increasing the number of fans, increasing attention and fan activity, and interacting with fans in a timely manner;

5. Excavate and analyze netizens’ usage habits, emotions and experiences, grasp news hot spots in a timely manner, and effectively complete special planning activities;

6. Keep up with the development trend of WeChat, pay extensive attention to benchmark public accounts, and actively explore the WeChat operating model ;

7. Fully understand user needs, collect user feedback, and analyze user behavior and needs.

Let’s first take a look at the classification of content operation positions. Junior content operation refers to content editing. What this process needs to do is to do one thing well and create good popular articles.

Intermediate content operation is to do a good job in one direction. In addition to editing the content, you also need to analyze the target user portrait, formulate the account's communication strategy and content planning, etc.

Advanced content operation refers to product operation. This process is to make a good product and use content as a bridge connecting the product and users. We must take into account all aspects of product operation, not just content production, but also Including the standardization of user UGC content, the planning of special activities, and even the speech skills of product customer service, etc.

Content operation work covers a wide range of areas. We will not go into too much detail here and focus on explaining how to edit content well. In other words, how to create explosive articles that will hit the screen.