How to recruit good marketers

1. Basic requirements for good marketers

Requirement 1: Professional image and attitude

Brief overview: Sales personnel should be "good at both sex and art", among which "Color" refers to the image, conversation, and behavior displayed in interactions with customers. "Art" refers to the understanding of products and the mastery of sales skills. Salespeople should leave a "first impression" on customers by being well-spoken and well-behaved.

Selection skills: Carefully observe every detail of the applicant during the interview, including every gesture and even a look in the eye. Applicants who are vague or timid will not be considered. In addition, sales require full mental exertion and physical sprint, so sales staff must be energetic. Applicants who feel listless and tired during the interview process will be eliminated.

Requirement 2: Affinity

Brief overview: "Being familiar with each other" is a talent. This kind of person is naturally interested in others, likes to interact with others, can easily discover the advantages of others, and is rich. Be compassionate and treat others with sincerity. In fact, taking customer needs as the starting point and standing in the customer's shoes and thinking about the other party can eliminate the customer's sense of opposition. This talent is useful for quickly advancing customer relationships, developing insiders, and obtaining important information during sales activities.

Selection skills: Do you feel like you are familiar with each other when you meet the applicant? Does the other party intentionally and proactively bring the distance between you two? Can you clearly feel his sincerity?

Requirement 3: Communication skills

Brief overview: Friendly communicating with customers in clear and concise language or writing is an essential quality for a salesperson.

Selection skills: During the interview conversation, you can find out whether the applicant's language expression is clear and fluent. Good communicators will pay attention to the use of body language, such as leaning forward, nodding frequently, smiling, making eye contact, etc.

Requirement 4: Professional knowledge, FMCG industry background, sales experience

Brief overview: Having professional knowledge and industry background means a higher starting point, which can reduce the cost of job training. . Previous successful sales experience is the best verification of the sales quality of candidates, which can reduce the risk of recruitment and selection.

Requirement 5: Confidence, courage, resilience, and cheerful character traits

Brief overview: Being ignored, rejected, and not billing for a long time are common situations for salespeople. It’s hard to gain anything if you can’t overcome this obstacle. In the past, when we communicated about the qualities that a salesperson should have, we jokingly mentioned being "shameless", "not afraid of death", and "perseverant". In fact, it means being persistent and becoming more courageous with every setback. Only if you can withstand loneliness and endure loneliness can you wait for the final "God's reward for hard work".

Requirement 6: Love success studies and identify with corporate culture

Brief overview: Only if you love the industry you are engaged in can you devote yourself to work wholeheartedly.

You also need to have enterprising spirit, persuasiveness, appeal, adaptability, judgment ability, grasp of principles (no unprincipled compromise), and teamwork spirit.