Bai Chongxian's Personality Achievement

In the early 1990s, Taiwan Province Wei's four brothers founded Dingyi Group, which launched Master Kong instant noodles and unified competition. However, it is difficult for Master Kong to find a market in Taiwan Province Province because of his small business and nameless products. The Wei brothers heard that Bai Chongxian had successfully coached more than 100 enterprises in Hong Kong and Southeast Asia, so they turned to Bai Chongxian for help. He readily accepted the help of the Wei brothers and made a diagnosis for Master Kong. The prescription is: go to the mainland to develop!

However, when seeking Master Kong's plan to enter the mainland, the Wei brothers did not hand over Master Kong's plan to Taiwan for education because of Bai Chongxian's fame in the business world, but adopted market-oriented operation and publicly invited tenders for the society. Bai Chongxian can only be one of the bidders, which is a test of whether Bai Chongxian can be called the first master planner in Taiwan Province Province.

Bai Chongxian first analyzed the feasibility of Master Kong's entry into the Mainland. He thinks that the living standard in mainland China is improving, and the instant noodles produced in mainland China are poorly packaged and tasteless. If Master Kong can enter the mainland market with large capacity, carefully selected seasonings and exquisite and applicable packaging, it will certainly be welcomed by consumers. Then I made a scientific budget for the cost of Master Kong's entry into the Mainland, and designed a colloquial advertisement ... "Delicious, delicious and visible". At the beginning of the tender, the planning schemes of more than a dozen participating units were submitted to Wei Dong's office. After performance comparison, the Wei brothers finally chose Bai Chongxian's planning scheme. Later, Master Kong became an instant hit in the Mainland and soon won 33% market share in the Mainland.

Master Kong's employment is completely market-oriented. Enterprises constantly publish job advertisements in newspapers and constantly enter people. The second group of people came in, which was a pressure on the first group. Compared with the second group, if the second group wins the first group, the first group has to go back. If the second group is worse than the first group, the second group has to go back. Those who stay are like runners. If you don't go all out, you will fall behind. Lagging behind means elimination. It is this "racing mechanism" that makes Master Kong develop rapidly.

Baixuanfeng

Because of Bai Chongxian's success in planning Master Kong, Yu Tai arc advisory group became a "management brand" and was the first to register in Chinese mainland. Bai Chongxian had to rename his business as Asian Enterprise Management Consulting Group and expand his management business to the whole of Asia. Indonesian tycoon Lin Shaoliang, Thailand Chia Tai Group, Sichuan Hope Group and Hong Kong Goldlion Group all hired him as a perennial enterprise management consultant and development consultant.

The manager of Beijing Oudifen Department Store heard that Bai Chongxian was the planner of Master Kong's March into the Mainland, so he invited Bai Chongxian to come to Beijing to offer his skills. This department store specializes in Odifen underwear. The design structure of this kind of underwear is different from other underwear. You can wear it not only inside, but also outside. It's 268 yuan per piece, and customers who come to buy Odifen like discounts. Starting at 20%, 70% and 60% ...

Bai Chongxian told the company manager that he could no longer reduce the price and discount, and should adopt a new marketing method. The company manager asked, how to change it?

Bai Chongxian shook his sleeves: This marketing technique is to change the slogan "All confident girls wear Oudifen" to "celebrate the fourth anniversary of Oudifen's entry into China, and hold a special" buy one get one free and give back thanks ". The company manager stared at Master Bai. I wonder what is the beauty of this plan. Bai Chongxian told him that once the advertising language was changed, consumers who bought Odifen would think so. If they buy one, they will get one for free. Then 260 yuan can buy two, one as long as 130 yuan. If you drastically reduce the price, from 260 to 130, consumers will not buy it. Bai Chongxian's marketing technique really worked, and Oudifen suddenly became a hot-selling product.

After Ou Difen's marketing success in Beijing, Bai Chongxian set foot in Wenzhou, Shandong and Guangdong as a consultant.

The owner of a soybean milk production enterprise in Shandong wanted to turn the enterprise into a well-known brand enterprise in China and put a lot of energy into production and marketing. The result was not good, so he went to Bai Chongxian. Bai Chongxian first gave his enterprise a shot in the arm, and held "lectures on enterprise cadres' self-improvement" and "special training camps for all employees" in succession, which made the morale in the factory like a rainbow, greatly boosted productivity and solved the problem of fragile productivity. Then, Bai Chongxian took the initiative to ask the company's marketing manager to accompany him to inspect various markets, and suggested that it is better to change the decentralized distribution strategy into a centralized fist strategy, take the lead in winning Shandong, which has the most favorable geographical location and the strongest control and exertion ability, and occupy the national market one after another. This strategy of "supporting the market with the market" finally made the enterprise out of the state of marketing depression.

In another small enterprise, the boss is busy all day, which is not only inefficient, but also puts the enterprise in crisis. The boss found Bai Chongxian and complained that he was so kind to his employees, but he couldn't cultivate a talent, forcing him to do everything himself. Bai Chongxian invited his boss to his hotel and told him that you blame your company for not having decent "talents", just like a fashionable lady who pays attention to decency and laments that she can't find satisfactory clothes to wear before going out on a date. This young lady knows very well that every dress in the wardrobe was bought by herself from a department store after a thousand choices. Why do clothes that were considered beautiful at that time feel not beautiful now? This is the mentality of liking the new and hating the old. Similarly, every important cadre in the company was personally selected by the top management in that year. Why have times changed and satisfied people disappeared? This is also the mentality of liking the new and hating the old.

In addition, there are three reasons: first, when the growth pace of enterprise cadres and employees can't keep up with the pace of enterprise or industrial upgrading, it will lead to the phenomenon that yesterday is a talent and today is a "waste talent"; Second, due to the lack of an overall incentive mechanism, enterprises have a wait-and-see attitude towards talents who have performed well before, and are unwilling to release their talents and energy to the maximum extent. Over time, these people will participate in the operation of the enterprise with the coping mentality of "a monk hits a bell every day", so that talents will naturally wither and become "waste talents" of the enterprise; Third, enterprise managers fail to provide employees with an environment to give full play to their talents, which forms a "countercurrent" of talents, because some enterprise managers do not seek progress themselves, but also try their best to pull down subordinates who are better than themselves. Real people can't stand the torture of ignorant supervisors and turn around and run away at the first opportunity. How can enterprise operation be in an invincible position?

The Fifth Generation Management of Marketing

1994, Bai chongxian integrated the essence of oriental Confucianism, Buddhism and Taoism into the consulting, planning and consulting experience of more than 0,000 enterprises in Asia/kloc-0, and expounded his management thoughts. Because it is different from the first, second, third and fourth generation management, he called it "the fifth generation management".

He believes that, in the eyes of the fifth generation of managers, the competition between enterprises and people is no longer the competition between the big fish eat small fish and the strong eating the weak, but a happy friendly match. The boss's starting a business is no longer hard work, but enjoying the intellectual game. The fifth generation of management advocates: treat employees as partners in the boss's career, work with the boss, be happy together, be sad together, and study together. It also advocates doing good deeds and gratitude, regulating the body and atmosphere, so that enterprises and employees can develop healthily.

By chance, Bai Chongxian came to the mainland and met the president of the famous Beiyang Consulting Group in China, and invited Bai Chongxian to give a lecture on "the fifth generation management". 3000 yuan per ticket. Unexpectedly, on the opening day, the hall was packed, most of them were bosses, and many executives from Haier, Double Star, Hisense and Aucma Group came. No one left the venue during the two-day training.

The reason why Bai Chongxian's speech is so attractive lies in his unique speech form besides his unique management thought. He integrated profound management wisdom into a series of well-known stories, which made the listeners relaxed and unforgettable. In his speech, he sometimes inserts some nursery rhymes, each of which implies a management philosophy. When talking about competition as the driving force of enterprise development, he asked the students to sing "Two Tigers Run" three times in a row. After singing, he said why two tigers run fast, because there are competitors, and why one tiger runs slowly, because there are no competitors. His speech has a strong flavor of oriental culture. He believes that the first thing to do is to be popular, and popular enterprises can succeed. In Bai Chongxian's eyes, speaking is one of the ways to market his "fifth generation management". He said that it took him 30 years to write his speech and 3 hours to express it to the audience.