Introduction of Shenyang Puxing Poultry Industry Group Co., Ltd.

Shenyang Puxing Poultry Industry Group Co., Ltd. was established in 1999, headquartered in Shenbei New District, northern suburb of Shenyang, with a total area of 1080 mu. It is a national key leading enterprise in agricultural industrialization, which integrates breeder feeding, chick hatching, feed processing, base breeding, broiler slaughtering, deep processing of cooked poultry meat, organic fertilizer production and organic rice planting. "Puxing" brand trademark is a well-known trademark in China.

Group company * * * assets of 600 million yuan, sales of 860 million yuan in 2009, profits of 58.54 million yuan, and foreign exchange earned by export of nearly10 million dollars. There are 3,500 employees, including 55 professional technicians with senior titles/kloc-0, and more than 260 administrators with college education. Group company * * * raises 400,000 interplanting chickens for parents; Incubate 50 million high-quality chicks every year; Feeding broilers100000 each year; Slaughter and divide 90 million broilers every year; Annual production and export of 20,000 tons of poultry products; The annual output of organic fertilizer is 20,000 tons; The planting area of organic rice is 654.38+0.0000 mu. It can drive 15000 farmers and arrange employment for more than 3000 people, which has made positive contributions to the development of regional economy in recent years.

In the process of development, the company pays special attention to brand building. In 2006, it invested more than 5 million yuan to build a research and development center and purchased advanced research and development and laboratory equipment. At present, R&D personnel 15 are all industry veterans engaged in animal husbandry and food research. Through hard work and active exploration, we have successively developed more than 100 export products and more than 60 domestic products, which have improved the scientific and technological content of the products. In 2006, the company's "technical development of broiler breeding and deep processing products" project won the national and Shenyang Spark Plan Award.

In 2008, due to the development of the market, the company changed its marketing strategy and increased its efforts to develop the domestic market, expanding from a single split product to a series of deep-processed products. To this end, the company has carried out comprehensive planning, recruited more than 50 people, increased marketing directors, expanded R&D and sales teams, conducted in-depth and extensive market research and detailed prospect analysis, and made use of the company's existing resources: safe raw material base, advanced production equipment, scientific technological process, strict management system, experienced R&D team and powerful sales team. Integrate these resources to create products with first-class quality, first-class service and wide range. Facts have proved that the new products developed by the company have attracted extensive attention of a large number of merchants because of their novelty, uniqueness, delicious color, safety and reliability.