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Open the n era and embrace the new future.

-Hyundai Motor's high-performance N brand appeared at the Shanghai Auto Show.

-Hyundai Motor presented its world-leading technologies such as high performance, hydrogen energy, electrification, Parriste and a variety of heavy products at the Shanghai Auto Show.

-At this auto show, Hyundai Motor announced that its high-performance N brand has entered China and made its world debut with a brand-new Elantra N design, which is the first N brand vehicle introduced to China. In addition, the high-performance electric concept car RN22e and the high-performance hydrogen fuel cell hybrid concept car N Vision 74 also appeared on the same stage.

-Hyundai Motor actively responded to China's new energy and dual-carbon strategy, starting with the introduction of hydrogen energy technology, hydrogen energy products and the construction of hydrogen energy ecosystem, and continued to promote the "all-round hydrogen energy solution" to China, helping China achieve the dual-carbon goal at an early date.

On April 18, the 20th Shanghai International Automobile Industry Exhibition (hereinafter referred to as "Shanghai Auto Show") with the theme of "Embracing the New Era of Automobile Industry" was grandly opened in Shanghai National Convention and Exhibition Center. Hyundai Motor has made a splendid appearance with the world's leading heavyweight technologies and star products such as high performance, hydrogen energy, electrification and Parriste. At this year's auto show, Hyundai Motor announced that its high-performance N brand had entered China, and made its world debut with the new Elantra N design, which was the first N brand vehicle introduced to China. In addition, a number of unique experience areas were set up on the booth, showing the world's leading products such as the electric concept car RN22e, the high-performance hydrogen fuel cell hybrid concept car N Vision 74, the Nexo China version specially customized for China, the pure electric flagship model IONIQ 6, and the imported hardcore flagship SUV Parristy.

Panorama of Hyundai Motor Booth in the 20th Shanghai Auto Show

At the media conference of Hyundai Motor, Li He Yong, president of Hyundai Motor Group (China), said: "In the past 2022, Hyundai Motor? With the continuous layout in the fields of electrification, hydrogen energy and forward-looking technology, the Group led the industrial transformation with cutting-edge technology, and became the third largest automobile company in the world with the achievement of 6.84 million vehicles. Enterprise. " He also said, "We will continue to strengthen the electrification transformation, focus on developing software development and emerging business areas, further strengthen the trust relationship with customers, society and employees, and achieve a new leap through positive changes."

Li He, President of Hyundai Motor Group (China), gave a speech at the Shanghai Auto Show.

At this conference, Till Wartenberg, vice president of Hyundai Motor N brand and motorsport, officially released the plan of high-performance N brand entering China and its future development. At the same time, the design of the brand-new Elantra N, the first N brand vehicle imported from China, made its debut in the world. As a globally recognized representative model of N brand in terms of products and technology, the new Elantra N will be the starting point for N brand to enter China.

Till Wartenberg, Vice President of Hyundai Motor's N brand and motor sports department, announced that the N brand officially entered China.

In order to meet the high demand of China consumers for high-performance vehicles, the brand-new Elantra N model introduced into China market has kept the same performance and design as the models sold in the global market to the maximum extent on the premise of meeting the relevant regulations of China automobile market. On the basis of retaining the dynamic driving design style of the racing car, the new Elantra N has enlarged the black edge of the front face and added body color decorative strips to make the body look lower. The boat-shaped tail on the black bumper at the rear of the car improves the aerodynamic efficiency in detail and realizes the perfect balance between design and performance. Details such as the special red rubber strip for N brand on the side decoration line also highlight the differentiated design of N brand. In addition, the black anodized logo, which was first applied to N-brand high-performance vehicles, further enhanced the sense of movement of the vehicles.

The brand-new Elantra N, the first model of modern high-performance N brand entering China.

To the right along the main stage, the first thing you see is the high-performance N brand area. With the track as the design element, this area displays five high-performance N brand legendary models. First of all, we saw the high-performance electric concept car RN22e and the high-performance hydrogen fuel cell hybrid concept car N Vision 74, which represent the high-performance electrification vision and technical strength of modern cars. As two "rolling laboratory" models with the most technical content of N brand, RN22e and N Vision 74 both made their debut in China.

Hyundai Motor N brand high-performance electric concept car RN22e

Along the high-performance N brand area, three N brand models, namely, i20N WRC, Elantra N TCR and Elantra N Cup, which are specially built for professional motor racing, came at a gallop. These three models are also the best proof of N brand track genes. I20NWRC, which won many championships in WRC station in 2022, has Elantra Ntcr, which won the tcr group championship for two consecutive years in the 24-hour endurance race in New Boglin, which is known as one of the most difficult events in the world, and won the WTCR double crown in 2022 (team and driver); There is also the Elantra N Cup racing car officially transformed by Hyundai Motor.

Hyundai Motor's High Performance N Brand Racing Car

In addition, brand N also extended the sports of the event to the virtual world. Go to the end of the high-performance N brand area, which is the unique N brand e-sports "Li Shen Kesha Rose Sebert" experience area. Visitors can further experience the driving passion and fun of the N brand Elantra N TCR in the game. In addition, Hyundai Motor also launched a prize-winning interactive activity to vote for the most interested N-brand car in Weibo's "Hyundai Motor Group" account.

N brand esports "Shenli Shake" experience area

After experiencing the high-energy collision of N brand passion and speed, we came to the left of N brand area, which is the hydrogen energy and electrification area of modern cars. In the field of hydrogen energy, Hyundai Motor Group actively responded to China's new energy and dual-carbon strategy, starting with the introduction of hydrogen energy technology, hydrogen energy products and the construction of hydrogen energy ecosystem, and continued to promote the "all-round hydrogen energy solution" to China, helping the high-quality development of China's hydrogen energy industry. At this auto show, Hyundai Motor exhibited the China version of NEXO, a hydrogen fuel cell vehicle specially designed for China, and the sand table model of "HTWO Guangzhou", the first overseas R&D, production and sales base of hydrogen fuel cell system of the Group, which showed the determination and strong technical strength of Hyundai Motor Group to realize its hydrogen energy vision.

Hyundai Motor's NEXO China version of hydrogen fuel cell vehicle tailored for China.

Next to the hydrogen energy zone is the electrification zone, which shows the world's top electrification technology and products of modern automobiles. Here, you can not only get close contact with E-GMP, a special platform for modern pure electric vehicles, but also see IONIQ, the flagship model of modern pure electric vehicles, which just won the 2023 World Car of the Year, World Electric Vehicle of the Year and World Automobile Design Award.

The pure electric flagship model IONIQ (Enikon) 6 of Hyundai Motor won three world car of the year awards in 2023.

In addition to the wonderful exhibits, the media specially modified version of Hyundai Motor's global demeanor imported hard-core flagship SUV Paris Di also made a surprise appearance, bringing unique experiences and feelings to China consumers in a more novel way.

Hyundai Motor Global Style Imported Hard Core Flagship SUV Paris Di

Hyundai Motor entered a new chapter in China's high-performance market under the brand N, and Beijing Hyundai, as a representative of the joint venture's technical strength, also released the first smart home SUV model Mufasa at the Shanghai Auto Show, which is positioned as "smart home SUV", the first new category of "smart two-bedroom and one living room on wheels" and has the most "home" attribute in the whole compact SUV market. At the same time, Beijing Hyundai confidently announced the transformation to the new plan in 2023. Through strategic transformation, strategic new products and scientific and technological layout, a highly developed "Chinese-style development plan for joint ventures" was deeply displayed, which made users feel the future pattern and scientific and technological charm from Beijing Hyundai.

The journey starts again, and the China chapter continues. In the second1year after entering China, Hyundai Motor presented a unique high-energy auto show for China consumers with world-renowned high-performance N brand and other heavy technologies and products. Hyundai Motor Group will take this as a starting point, further deepen its strategic layout in China, open a new gorgeous chapter, and continue to join hands with China consumers to create a better future!

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About Hyundai Motor (China) Investment Co., Ltd (English name: HYUNDAI MOTOR GROUP (CHINA) LTD)

Hyundai Motor (China) Investment Co., Ltd. was established on September 22, 2004. It is a foreign-invested enterprise jointly funded by Hyundai Motor Co., Ltd., Kia Motors Co., Ltd. and Hyundai mobius Co., Ltd. Hyundai Motor (China) Investment Co., Ltd. is committed to providing active and effective support to related enterprises in the group by opening up new business areas in China, thus forming a more complete value chain of the automobile industry. By the end of 20021,Hyundai Motor (China) Investment Co., Ltd. had invested in 68 business entities in China, covering vehicle manufacturing, parts production/sales, steel, logistics, construction, finance, IT, cultural innovation and other fields.

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This article comes from the author's new energy vision, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.