Dong: How are top car coaches tempered?

Getting a driver's license doesn't mean you can drive, you can only drive.

This is a sentence that Dong often says. It sounds provocative, but he has his reasons: everyone has his own specific driving habits, but most of them may be wrong.

That's how he missed it.

When I was young, I liked racing cars. No one was allowed to drive faster than him in the street. I didn't realize it was shameful until I learned racing. "Driving in the street, be serious and behave yourself. If you want to drive, go to the track. If something goes wrong, it will not hurt others. "

His current job, in addition to driving training for BMW, product and brand display, is to spread driving pleasure and car culture to the public-to teach people how to communicate with cars and improve active safety, which is the basis of driving pleasure.

In the circle of automobile training, Dong is definitely a character. A friend who has been doing activities for major automobile manufacturers all the year round commented on him: "Dong is a benchmark among trainers. He often works as a car spokesperson at BMW conferences, which used to be done by foreigners."

3 1 year-old became a monk halfway to learn racing, ranking third in Beijing Station and sixth in the national competition. I worked as a car media for a while and began to be a trainer for BMW at the age of 33. My job is 15. Dong gave a man all his golden years to BMW, which in turn made him and even reshaped his values.

Among them, there is luck, self-discipline and hard work. For example, his English is taught by himself bit by bit, and he watches American TV plays more than ten times. As soon as he goes out, he will unconsciously pay attention to his words and deeds, because every gesture may affect the brand image of BMW.

After entering the automobile media, I have met many people who dream of cars, but few people are so lucky as Dong, who turned his dream into a valuable life and even made himself a part of automobile culture.

Words? /? Electric vehicle users alliance Jiang Baoxin

0 1

Never go back.

98 years after Faye Wong and Naing Sang met, there were not many cars on the streets of Beijing.

One day, Dong stopped him on Chang 'an Avenue. The policeman asked, "What kind of car is this?"

"This is Fukang." Dong told him.

At that time, there were few modified cars, and Dong exaggerated Fukang so that no one knew it was Fukang. The police were curious about the car and they talked for a long time.

Fukang is Dong's first car. He was very excited as soon as he got it. He was overjoyed to think that he could control such a big machine.

1972 65438+February, Dong was born in a military compound in Beijing. His father is a soldier and an expert in water supply and drainage. He learned to draw when he was a child, and his earliest childhood memory was squatting in the toilet to draw a bus.

1986, the first domestic automobile magazine Friends of Cars was published. At that time, just after graduating from primary school, Dong started to buy from the first phase and studied for many years. There are cartoons in the magazine that teach people to drive, which makes him yearn for racing drivers. But in the end I studied interior design. After graduation, I entered the design institute of the Ministry of Construction and became a designer.

After work, with a little savings, he began to play motorcycles. Fukang was bought on 1999. After buying it, it began to change dramatically, because he didn't allow his car to be like other cars on the street. There was no traffic jam in Beijing at that time. He likes driving too fast and can't tolerate anyone driving faster than him.

In the circle of friends, he drives the fastest and best. Ye Bei, a folk singer, just made her debut a few years ago. In an interview, she inadvertently said something that may have been forgotten now-"She likes to walk five miles", which made Dong like it very much.

The dream of racing is still hidden in my heart, but I can only think about it. No matter in the past or now, racing has always been a game of burning money. Han Han's movie Flying Life reveals this reality, and the rich second generation Lin Zhendong is a typical player in this field.

But in 2003, God gave him a big gift.

This year, Shanghai Volkswagen and China Automobile Association launched a racing driver training activity online. They can get professional training as long as they pay 5000 yuan. Those with excellent grades can take part in the competition and then receive a round of advanced training.

Dong signed up without hesitation and took time to attend. This gave him a systematic understanding of the car for the first time: what are the positions of the steering wheel, throttle, brakes and even tires in the car? How to understand the information they convey? How do people communicate with cars? Learning is everywhere.

During the training, he achieved good results and was selected for the competition team. But the first game depressed him to the extreme. He thought he was good at driving fast, but he only finished ninth.

At the right time, the British coach appeared and said to him, "If you only want to enjoy the glory of standing on the podium at that moment, it will be difficult for you to meet your expectations." But if you like the competition, standing on the podium will be a great gift. "

Dong's words gave great enlightenment. The mentality of playing is different, and everything is really different. In the second game, he won the third place. In the year-end finals in 2003, he won the sixth place.

I am so happy that I can enjoy the game.

Now, Dong is often asked if he is suitable to be a racing driver. Every time, he will think of the lesson taught by the English coach and tell the other party, "If you just want to be famous, give it up." If you like the communication between people and cars, like walking on the edge of the limit, like chasing each other in the game and the joy of hand-to-hand combat, you can learn racing. "

When Dong learned to race, SARS was raging, and his study and competition were intermittent, lasting from April to July. That hot summer, the racing track in the sun, the speed of driving and the sweet roar of the engine made him feel unprecedented freedom.

As soon as the game was over, he found himself changed.

"I can't go back anymore. I can't stand designing in front of the computer. "

02

You should be a star, but you can't be a star yourself.

After finishing the last design project, Dong resigned.

As for the future, there are not many options. Become a professional racing driver? He has passed the golden age of 20-30. What's more, his character is not cruel enough, and it is difficult to become a top driver without the maturity of an excellent racing driver.

On the recommendation of a friend, he joined the auto media as an editor, and worked in cars and famous cars successively. This is an extremely valuable experience, which not only allows him to exercise his writing style, but also has a good media literacy, which has become a plus item in his later life.

However, because Dong is one of the earliest drivers who have been trained by foreign coaches in China, and he has a glib tongue, he is often invited to participate in some factory activities, and both Subaru and Michelin Tire invite him to do training.

In March 2005, God gave him the second biggest gift. BMW held the E46 Rider Challenge, and Dong was invited to be a trainer, from which he got to know the most important Bole in his life, and now he is the vice president of sales of BMW in China.

The activity lasts from March to July. When I was in Zhenjiang Station, Jiangsu Province, I found Dong who was in charge of the area at that time: "You are good at driving and explaining. Are you willing to be a trainer for BMW for a long time? "

Dong was struggling at first, because he was very happy in the car media, and it was not bad to run as a driver occasionally. But considering the long-term future development, being a trainer for BMW should be the most ideal development direction. Why not? So, he finally accepted Shao Bin's olive branch.

In the second half of 2005, Dong signed a contract with a Singapore company providing training services for BMW. I followed a teacher named Ringo, who was the first German BMW certified trainer in Asia.

In 2006, German BMW Company came to China for driving training, and Dong got another learning opportunity and successfully obtained the official certification. This gave him a systematic understanding of BMW's characteristics and performance, and formed a very strict logical system on how to understand BMW and how to control it.

Since then, his job has been to demonstrate what he has learned and pass it on to students who are mainly BMW users and dealers. He often said: "If you buy a BMW, you only get half. Only through the driving training course of BMW can you really own a BMW completely."

In those years, there were very few trainers in BMW, and Dong often flew all over the sky with his feet off the ground. The hard work was self-evident. In 2009, he was certified as a second-level trainer by German BMW and became one of only six second-level trainers in BMW China.

Also in this year, 37-year-old Dong felt mature. But the sign of maturity is not that he can skillfully pass on the essence and driving pleasure of BMW to the students, but that he has an understanding that "you should have a star temperament, but don't regard yourself as a star".

Before that, when he gave the students a test drive, he always wanted to show himself in front of the students, intentionally or unintentionally with some performance elements. Now, he feels that he should not pursue this point again. What he wants to do is to better display BMW cars and brands.

You are just a cog in this machine. Don't let yourself jump out to be a star.

03

Values have been changed by BMW.

How far can a trainer go? For some people, the end can be seen at a glance.

But no one can say how far Dong can go, because God always gives him a gift by express at the right time. The listing of 20 10 BMW 5 Series has become another turning point for Dong.

Before the 5 Series went public, BMW held an internal listing training for dealers nationwide in Xiamen. According to the plan, two other teachers of the training institution were in charge of car talks, but at that time, Iceland volcano erupted, and the whole European route was almost suspended, so they could not reach China for a while. Dong was appointed as the keynote speaker for the first time at the internal conference of the new car and went on stage to talk about the car.

Soon, the new car will be officially launched in front of the national public and media, but the two teachers are still trapped in Germany. Who will be the host of talking about cars?

In the past, Mr. Bole appreciated Dong's performance at internal press conferences, so he urged everyone to let Dong go.

Dong Xian refused. "I can't. First, I have no experience; Second, my training here is not over yet. "

Shao Bin wouldn't listen: "I believe you. Get ready. I'll take care of the rest. "

Dong rushed to Shanghai to cooperate with Baoyi, a well-known automobile manufacturer in the industry. The other party gave him careful advice on how to get on stage and how to control the venue, telling him what to do in case his mind went blank.

However, when he really stood on the stage and the spotlight hit his face, he really lost his mind and forgot everything. Many car media people at the scene have contacted Dong in the previous test drive activities, and they have a good relationship with each other. After seeing him on the stage, they were surprised at first, and then began to clap loudly.

"They gave me great courage and calmed me down for a while, and then I talked about it. That time I came to power really made me remember it all my life. "

Many years later, recalling this scene, Dong was grateful for his great trust. This congress opened a bigger door for Dong. Since then, it has become his daily life to be the keynote speaker at the BMW listing conference. In the past few years, he has worked with director Yuan Heping, actor Johnny, model Ming Xi, entrepreneur sogou Wang Xiaochuan and other public figures. He even made a promotional film for BMW M5, which was extraordinary.

At the same time, his role and self-awareness are also changing, from driving trainer to product lecturer and even brand ambassador.

Accordingly, he has different requirements for himself.

He said: "at home, I can completely let myself go, very casual." But when I step out of the house, I will change my role immediately. I feel like a brand ambassador of BMW. Every word and deed represents the image of this brand. "

In fact, I'm afraid even he can't tell when it started. But over the years, BMW has had a great influence on him.

"My values have been changed by BMW, and I grew up with BMW."

In life, the painter Dong was originally a very picky person, but BMW made him more picky. Coffee machine, keyboard, door handle, even just a pen, he will pay attention to many details and distinguish between good and bad. He went to Daxing Airport not long after it was put into use last year. In addition to lamenting the amazing talent of the master architect, he found that the counterweight of the glass elevator shaft had a very uncomfortable layer of paint, and he couldn't help but report on it in Weibo.

"Careful" is the evaluation given by friends who have known Dong for more than ten years. They have done many test drives for BMW together. "One year, we chose a test drive line in Kunming. He ran for three days and consulted the local drivers' association in detail to check the curve and traffic volume of the test drive line. There is a little risk in the test drive, so we must try our best to avoid it. "

Over the years, BMW's spirit and work requirements have penetrated into all aspects of Dong's work and life. So far, he still remembers a sentence that Ivan Koh, the former president of BMW China, said: "If we want to do it, we must do our best; If we can't do it, we can't let others do it. "

04

Pilgrimage to New Boglin.

If you search for the word "Dong" in Baidu, you will see that some media have praised him as "the person who knows BMW M best in China". It may be hard for anyone to say who knows BMW best, but one thing is certain. As a person who has been in love with BMW for fifteen years, Dong must have a deep understanding of BMW.

So, I'm curious, what does BMW look like in his eyes?

"All BMW products and brand culture revolve around driving pleasure."

Dong said that BMW has a tradition that all senior staff must ride, or at least ride, BMW motorcycles. Because cars are two-dimensional, motorcycles are three-dimensional. Only when you get on a motorcycle and don't care about anything can you feel the word freedom and the joy of communication between man and machinery.

In addition, many BMW executives are certified trainers. For example, Ange, former president of BMW Greater China, is already a certified trainer of BMW. The same is true of Dong's nobles. He is the only one who got full marks in this exam.

In Dong's view, BMW is also tangled. "It's been so tangled for so many years." People say that Porsche 9 1 1 is easy to drive. The reason is actually very simple, because it is a pure sports car, and it is not entangled, as long as the performance is good. But BMW is different. It must consider the mass market and strike a good balance between control and comfort. Therefore, the 50: 50 ratio advertised by BMW not only means the perfect ratio of front load and rear axle load, but also means that it should strike a balance between handling and comfort. After all, unlike Porsche, it is for the public.

And what is the driving pleasure pursued by BMW?

"The first is driving safety. In fact, BMW has spent a lot of money in invisible places such as chassis and body, just to create a safer and better car. "

Dong also said that safety is also based on people's deep understanding of cars and driving itself, so BMW has been doing driving training from 1976 for 44 years. The training content has also evolved with the iteration of the model and the progress of the times. And he was lucky enough to participate in 15 years, with countless trained users, distributors and media people.

Over the years, Dong has been constantly evolving himself. Looking back on his resume, he went all the way from an amateur car enthusiast who loves to drive fast, to a racing driver, to a driving coach, and then to the speaker at the listing conference. At the same time, he has a deep understanding and accumulation of automobile, driving and automobile culture.

In the past two years, in addition to doing a good job in BMW training services, Dong also wants to do something more meaningful, that is, to promote driving knowledge and automobile culture to more people. The general content is mainly divided into three parts: first, live online, or do some online courses, and make the BMW open class originally only for BMW users and media into an open class for the public; The second is to do some offline classes and discuss driving face to face with interested fans; The third is to take fans on a pilgrimage to Nurburgring.

Among them, the pilgrimage to New Bogeling, the global automobile cultural center, is the most exciting for him. Known as "Green Hell", the New Boglin North Ring Circuit was built at 1927. After many transformations, the current circle length is 20.8km and there are 73 named bends (in other words, the total number of bends is 154). Complex, bad and dangerous road conditions make the New Taipei Circle an important indicator of performance cars.

The test center of German BMW M is here. In addition to the annual test, there will be an appointment day every year to do exclusive driving training for the North Ring Road of New Boglin. As soon as the course is launched every year, the places will be robbed. This year, Dong got 32 places in advance. He wants to take 32 China people to experience a pure European driving culture this year. See the automobile museum, receive the training from the most professional coach of German BMW, and run several laps on the track. Because it is chartered flight, you can really go to the track, learn about every corner of the track carefully, listen to the story behind the name of each corner, and even learn the hidden dangers that those who have only driven in New Taipei cannot perceive.

East Wei Jun said with great certainty: "Anyone who has been there will know the significance and value of this trip."

The global automobile industry has a history of 130 years, and the automobile powers led by Germany and the United States have already formed their own unique automobile culture. If we count from the reform and opening up, the period of rapid development of China's automobile industry is only about forty years, and the automobile culture is still developing. Over the years, I have been to many countries and driven many brands of cars. What impressed him most was that sometimes you really have to go out and experience the automobile culture of other countries in order to bring back some good automobile culture and ideas.

"And Xinbei is naturally a sacred place of automobile culture that cannot be missed."

Speaking of this, Dong became even more excited, as if he couldn't wait to fly to Newberg Ridge at once. After two laps at the track, he went to the restaurant of Queen Newnorth, where there was not only the best slate barbecue, but also photos of various periods on the wall, as well as the history of the whole Newnorth, as well as people's passion and dreams for cars.

(End of this article)

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.