Advantages of media buying companies

As the media environment becomes increasingly complex, advertisers are paying more and more attention to the effectiveness of advertising media. Therefore, professional media services have become another magic weapon for media buying companies to win. Advanced concepts, huge financial support, leading technology, and outstanding talents give media buying companies unparalleled advantages in professionalism. Media buying companies, especially the internationally renowned media buying companies, invest a large amount of money every year to improve their professionalism. Mindshare spends more than 10 million yuan a year in China to purchase third-party survey data, not including the research and survey tools it invests in and develops. Zenith Media also spends more than 10 million yuan on research every year. It also spends huge sums of money to recruit, train and hire outstanding talents, and provides employees with advanced media-specific systems under the ZOOM (Zenith Optimization Of Media) brand. These include the continuous upgrade of hardware and software platforms through the network; the leading development of encrypted website customer communication systems; the establishment of global and local optimization systems; and optimization systems such as ZOOM Wizard, ZOOM Media, ZOOM Maps and ZOOM Excalibur. Continued investment enables Zenith Media to provide clients with media leadership through planning and buying across all media and direct markets, including e-commerce.