How to prepare for school recruitment presentations?

When you see the title of this huge poster, I believe that friends who have experienced campus job fairs or corporate presentations will be familiar with this. Yes, this is a promotional poster for campus recruitment. Friends who have experienced campus recruitment presentations can think back to the corporate presentation stories they participated in back then. What did the company do to attract your attention and capture your heart? ?

As a high-tech enterprise and a listed company, although our company is a leading company in its niche field, compared with well-known star companies such as Huawei and Ali, it does not have its own reputation in the minds of students. Brand halo. Although it has been trying to promote its campus recruitment, it has gradually established its own recruitment brand and improved its employer image. However, the practice in recent years has shown that, except for a few colleges and universities that have established strategic cooperative relationships, other colleges and universities almost always have a new beginning every year. School recruitment mobilization and mobilization still require repeated mobilization by counselors.

This year, coupled with the impact of the epidemic, the original offline lectures and double selection meetings were changed to online, allowing students who originally felt a sense of distance to wander in the cloud. The recruitment effect was also greatly reduced, and it was even worse than in previous years. dismal. Of course, the school recruitment did not meet expectations, and after learning from the pain, a new round of "battle" is about to begin. In order to welcome a new round of graduates in the second half of the year, we also started planning for the autumn school recruitment early.

For schools with a basis for cooperation mentioned above, the school will help companies find ways to bring students together and cooperate in conducting special seminars. Of course, students in these places have experience passed on by seniors who have been recruited by the school and have a relatively in-depth understanding of the company.

For other colleges and universities, they can only attract students through content preached by companies. In just 20-30 minutes, the content can make students feel good, and sometimes this is based on listening to several companies at the same time. After the company's presentation. Looking around at the content preached by the surrounding companies, they all tell their own stories from the company introduction, development history, products, recruitment process and position status, salary and benefits, and future prospects. However, such a competition-style presentation cannot bring anything to the students. It can only cause companies to compete for resources with each other.

Before a new round of "battle", you must purchase equipment in advance to be fully armed. The overall planning and layout of campus recruitment are naturally indispensable, but the core trump card still depends on two aspects. One is the publicity planning before the presentation. Only by attracting as many students as possible can we have more basis for selection during the presentation. , this is what is now commonly referred to as flow absorption; the second is the PPT of the lecture. Only by allowing students to hear different voices in the same background sound can it be possible to capture the hearts of students.

The seminar is actually a marketing promotion meeting for the company, hoping to attract and persuade outstanding students to join through introduction. Of course, the best way to convince others is often not to rely on reasoning and listing data, because students are a blank slate. Except for those star companies, they may know nothing about your field. Instead, you should tell a good story to resolve popular opinion. The presentation was bland. Of course, for companies, there are many similar hard struggles and similar experiences in the development process. How to make the story of your company exceed the expectations of the audience (students), but not all plots can be expected by students. Telling corporate stories well means setting and managing students' expectations about the story.

In order to polish the story, we specifically asked our marketing and sales colleagues to use their perspectives to show the company's strength to customers to produce and update this year's presentation PPT, and required every HR candidate to participate in school recruitment to practice .

After several rounds of discussions and modifications, the first version of the PPT has been completed. Yesterday, business department and student representatives were specially invited to serve as judges to help out with the exercise and to score the HR presentations. After such a round, after experiencing my own presentation, watching other colleagues' presentations, and accepting comments from the judges, I discovered many shortcomings and gained a lot at the same time.

To polish your own story, as the spokesperson of the corporate image, the story you tell should still follow the following principles: