Company development of Perth Music Group

Wu, President of Hong Kong Perth Music Group

Every day, pianos inlaid with the Chinese character "Yangtze River" are loaded on trucks in Yichang and transported to Beijing and Shanghai. They travel across the ocean to Germany, Austria and Britain. Perth Music Group has built a piano production base covering an area of 850 mu in Yichang, taking "building a fashionable piano music city" as its own responsibility, and now it has the strong strength of piano production and sales ranking third in the world. Yichang is playing the most beautiful music on the world music map.

In 2000, Perth Music Group invested in Yichang Jinbao Musical Instrument Manufacturing Co., Ltd. After 1 1 year's efforts, a complete piano manufacturing industrial chain has been formed, and the company has built a research and development center, a production center, a sales center and an education and training center. Yichang piano manufacturing industry has developed rapidly from small to large in more than 10 years, completing the development process that domestic well-known large enterprises can complete for decades.

Wu, president of Hong Kong Perth Music Group, said that the piano production base of Perth Music Group has grown from small to large, with an annual output of more than 40,000 pianos and an annual output of 40,000 pianos, with a total output value of 700 million yuan. It is building the largest piano manufacturing, tourism and popular science education base in China. Yichang has thus become the only inland city in China with an annual production base of 40,000 pianos.

In 2006, the municipal party committee and government put forward the goal of building a piano production base that is "the first in China and the first in the world". In order to achieve this goal, Perth Music Group adheres to the development strategy of "high investment, high starting point, high level, high standard and high quality" and builds Yichang piano production base. The base covers an area of 850 mu, with a building area of over 6,543,800 square meters, including vertical grand piano workshops and supporting facilities. It has an assembly factory, * * * sound disc factory, percussion machine factory, shell factory, piano iron plate factory, painting factory, electronic piano factory and piano automatic playing system factory. In addition, there are auxiliary facilities such as logistics center, wood processing center, education, training and staff activity center, and living quarters. The company won many honors such as "Science and Technology Excellence Award of China Light Industry Federation", "High-tech Enterprise Certificate" and "Hubei Cultural Industry Demonstration Base".

Perth Music Group's production base in Yichang, with an investment of 654.38+0.5 billion yuan and an area of 850 mu, will produce 80,000 pianos by the end of the 12th Five-Year Plan, accounting for one-fifth of the global piano production.

In order to promote national brands and create national fine products, Perth Music Group founded and registered the "Yangtze River" trademark in 2009. Combining Japanese mass production technology and German traditional manufacturing technology, the brand further optimized and upgraded the existing piano manufacturing technology, and successfully launched the "Yangtze River" piano series on 20 10, which is a national brand product with completely independent intellectual property rights.

The piano named after the great mother river Yangtze River was born in Yichang, which not only further enriched Yichang's music culture, but also enhanced Yichang's urban taste and spiritual civilization connotation.

It is precisely because of the strong support of Yichang people in the development process that Perth Music Group donated 200 pianos to various communities in Yichang in 20 1 1 year, hoping to add more connotations to Yichang's long-standing urban culture by popularizing pianos in community schools, which is also the unshirkable social responsibility of Perth Music Group.