BYD and Chery, which received rave reviews online, why do they feel that their actual sales are average?

BYD and Chery are two special automobile brands in China.

In terms of sales volume, the sales volume of Great Wall, Chang 'an and Geely has properly crushed BYD and Chery. However, on various media platforms, we can really see many people giving platforms to BYD and Chery. On the contrary, Great Wall Geely and Changan, many car owners or potential car owners, do not support their own brands.

Analyzing the reasons, I think there may be these aspects:

1, BYD and Chery are typical "engineering male" in the automobile industry. Over the years, they are not very good at brand influence, design and after-sales service. Of course, there have been some changes in recent years, especially the appearance design of BYD models, which has begun to make a qualitative leap. The service standards of BYD and Chery's 4S stores have also begun to improve with the naked eye.

BYD and Chery's investment in technology has been recognized and praised by many people. For example:

& gt The industrial chain completeness and product reliability of BYD's new energy vehicle three-electric technology are obvious to all. In public charging piles, you can observe the charging power and compare the speed of several electric vehicles at will. There is no doubt that BYD won.

& gt BYD's DM system models launched a few years ago, in terms of acceleration ability (such as Qin DM and Tang DM models), almost killed everyone, and accumulated a lot of fans.

& gt BYD's brand-new DM-i system, as well as two Qin-Jia DM-i and Song-Jia DM-i equipped with DM-I system, are the best in terms of fuel consumption. It was fully booked as soon as it was launched, and it would take two or three months to pick up the car.

& gt Chery has been deeply involved in engine technology for more than ten years. Now Chery's 1.6T engine can compete with the top joint venture engine with the same displacement in power. So it was praised by people.

I hope that domestic automobile brands can take root in technology and do better and better!

First, you ask for a certificate. Is it blowing? Where did it blow? Is the data inconsistent with reality? These materials are still untrue.

Secondly, why do many people buy Chery and BYD when sales are not good? Don't these people know what cars are selling well now?

Finally, does sales have anything to do with the quality of the car? Nissan Sylphy sells the best, but the failure rate is not low, because most people buy Sylphy at the first sight of the joint venture brand, and then look at the exterior interior. How much do you know about the structure of cars?

Today, I went to visit the grave and met a son of Chery with a displacement of 1.8. You know, this car was launched in 2003, and now it is 18, and it is still in use. Is this blowing?

Because you didn't blow it, the sales volume was poor.

The exotic flowers in the crowd buy BYD, and the terrapin in the crowd buys Chery. There are always wonderful flowers and terrapin, so BYD and Chery still have some sales.

But it will always be a minority.

The sales of crab demon BYD and Chery are generally different. "It is the characteristic of some automobile brands". In the past, two independent brands had this characteristic. They are Chery and BYD, and many car enthusiasts will put them together for analysis, but they are two car companies with completely different characteristics.

Positioning new energy vehicles as contrarian may be difficult to understand. In the past two years, the most popular is electric or plug-in hybrid vehicles; However, BYD dates back at least ten years, because the brand's first hybrid car F3DM was launched in 2008, and then the e6 pure electric vehicle was launched for more than ten years. At this node, fuel vehicles dominate and electric vehicles are not optimistic at all.

However, BYD's strategic direction machine is electrically driven. From F3DM to the launch of the dynasty brand-Qin, the focus has been on this "new car". Then it is not difficult to understand the low sales volume. In fact, BYD is very similar to Deyun Society. It can be summed up in eight words as "turning the tide and reshaping the pattern".

At the beginning of e6' s listing, the price of high-priced cars was more than 300,000 yuan, and the starting price of Qin's first model was about 1.5 million yuan. Tang directly broke through the upper limit of 200 thousand, and then the price of Song was slightly lower. The dynasty series with new energy vehicles as the core will inevitably be "applauded" at the beginning, which is different from Deyun Society. Deyun initially used low-priced tickets to attract traffic, and BYD directly raised the consumption threshold. This model has both shortcomings and value. The disadvantage is that the sales volume will not be very high, because at this stage, consumers generally think that China makes "rustic", just like watching cross talk instead of watching ballet and listening to symphony "foreign flavor", even the "Shanghai style" of fake foreign devils is not as good as it is.

A high starting point has caused low sales but earned attention and praise, or earned a good reputation; But more importantly, it successfully reversed the image of domestic cars, that is, from low-end to high-end. In the same period, almost all independent brands that tried to rise failed, and only the BYD Dynasty series persisted, so success was only a matter of time.

When the Qin, Song and Tang Dynasties of DM-i architecture were launched, BYD's spring came.

The hybrid car built with this system not only retains relatively strong power, but also effectively lowers the consumption threshold, but it has not bottomed out all the way; It's like a branch opened by Deyun Society. DM-i is a branch series, and the standard of vehicles belongs to luxury type. At this time, consumers who feel "owing tickets" will naturally choose these cars, and the per capita disposable income is also increasing rapidly in the same period, and has reached the corresponding standards.

The sales growth of BYD's new energy vehicles in the last two periods is very exaggerated. In August, the sales volume of new energy vehicles exceeded 60,000, which is a good result (the first sales volume); Although the standard is still not as good as the hot-selling brand of fuel vehicles, there is no future for fuel vehicles. The future belongs to plug-in hybrid and pure electric. The fuel vehicle market space is gradually compressed, and BYD's potential is gradually enlarged. This car company has been preparing for the future. It doesn't seem very important at present.

What is Chery like?

It may be more like Qingqu Society, which is characterized by "more business and less majors".

BYD has been describing the future and gradually creating it, while Chery, in reality, just follows the industry trend and does not take the initiative to make changes. However, the trend must always make a difference, otherwise it will be difficult to reflect competitiveness. For cars, of course, we must engage in technology research and development. Chery's technology research and development achievements are limited. After CVT gearbox was sold to Wan Liyang, there is no gearbox business now, and DCT is supplied by Getrag and SAIC. Without the core technology of electric drive, power batteries and chips would be out of the question, and the motor would be a joint venture with An Chuan, making it less competitive. Some achievements have been made in the research and development of internal combustion engine, but the introduction of 1.6T direct injection machine is many years later than competing products. When competitors quickly put the 2.0T direct injection machine into the second generation or even the third generation, Chery launched such a 2.0T machine on 202 1, and the pace was really slow. The reason may be that the focus was on sub-brands, and it seems more attractive to create production qualifications. At the same time, BYD started vertical integration with high cost and slow effect.

To sum up, Chery is also engaged in research and development, but Chery's thinking is more "flexible" and it wants to do some tricks (shortcuts) other than research and development; However, car companies still have to fight for technology in the end, and everything else can only be icing on the cake, so Chery has not become a real first-line brand in the fuel car camp.

BYD is a purely private enterprise (Chery is a local state-owned enterprise). Without support, it can only strengthen itself, and learning will naturally be more diligent and focused; This is the difference between the two car companies. As for the future prospects, BYD should be more ideal. If nothing else, say BYD's automobile factory in Hefei (with a planned production capacity of 400,000 vehicles), plus Bengbu's blade battery factory and Wuwei's cloud rail supporting factory, a Shenzhen enterprise has built such an industrial chain in Anhui, which has also caused great pressure on Chery, which adheres to Wuhu. In the future, the core city of Anhui new energy vehicles will be Hefei, and its brands will mainly be BYD, Weilai, Geely, Guo Xuan Hi-Tech and An Kai Bus.

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Historically, Chery and BYD used to be the biggest car sellers in China. Chery has been on the list for several years. A3, QQ, Son of the East and Fengyun series are all well known to Chinese people. BYD, which has achieved good results in many fields, became famous in World War I by building cars across borders.

The current sales volume of these two brands is roughly equivalent to their own data ten years ago, but the total sales volume of the national market today is about three times that of ten years ago, which means that the market share of these two brands is almost only 30% of that year.

Chery and BYD have made a lot of efforts in vehicle planning and technology research and development in recent years, and in order to cater to the market adjustment policy, it is not that BYD and Chery have not made progress, but that Geely, a latecomer, runs too fast.

The former leading brand must have a large number of old customers and a fan culture. These old car owners are loyal to the brand, witness the memories of the past, are used to paying attention to the trends of car companies, actively safeguarding the reputation of car companies on various occasions, and even crisis public relations, which leads to their appearance on the Internet. This is actually one of them.

Secondly, it is easier to understand. The hot sales of the domestic Geely Great Wall and the joint venture Volkswagen GM have caused a misunderstanding to Chery BYD: the hot sales are all due to marketing, and the slow sales are all due to smearing. In their view, marketing behavior includes the guidance of public opinion on the internet, that is, hiring a large number of public relations companies and promotion companies to publicize and praise their products on the online media, and even belittle and suppress competitive brand products.

Whether Chery or BYD, the mediocre sales volume is ultimately due to the lack of product strength and service ability, which leads to unsatisfactory overall reputation, rather than other external factors.

The behavior of the "water army" not only did not promote sales, but increased the resentment of ordinary users against the brand. The key to selling products is to look at the product strength of the products themselves, and then maintain the reputation with the service level, focus on products and respect users, so as to really revitalize sales.

Because Chery BYD is really skilled! So it's natural to hate them! Not only other domestic brands, but also joint venture brands are more afraid of them! The rest of those brands that brag about B without technology take a laissez-faire approach!

There are many people driving, but not many people know about cars. Many people look at the appearance and irrational consumption, which leads to high sales of some cars. Just say these words.

Here's the thing. First of all, BYD produces all the parts of the whole vehicle by itself, so although BYD is a big factory, it is still limited by its production capacity. BYD in China, like Toyota in Japan, is one of the few domestic cars that can make it. The consequence of this is that its production capacity is limited, but the profit rate of bicycles is high. In addition to production capacity, there is also BYD's publicity and marketing, which is a bit like a typical "science man", but everyone who knows cars knows that BYD's technical strength in building cars is still very strong.

Chery's situation is different from BYD's. Chery is mainly due to a series of changes caused by the departure of 29 senior executives. In addition, Chery's products are single, there is no main product, and all the rhythms are slower than other brands. Chery's reflection is too late, and its former glory has been lost.

Personally, I am optimistic about the sales prospect of BYD, a technical house. After all, Buffett voted in, and I can't be wrong. I won't say much about Chery, I will cherish it.

Sales are unusual. Because of the level of development, the car has not returned to its essence, and it is not just a means of transportation for the general public. This has also caused a series of contempt for imported joint ventures and domestic products, except from the technical and practical perspectives. Chery BYD often sees that the sales volume is ok, but it is the same as the process you think Huawei can take. Slowly, the automobile industry is slow, waiting to be subverted. Maybe both will be subverted. Who can say for sure in reality?