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Why are crisps so expensive?
It is difficult to obtain raw materials, complicated processing technology and brand premium.
1, difficulty in obtaining raw materials: the brittle raw material is frozen potato in cold region, which has special growth environment, difficult planting and limited yield. Therefore, the acquisition cost of raw materials is high, which directly leads to high product prices.
2. The processing technology is complicated: the crispy French fries adopt a unique technology and formula in the processing process, which makes the taste more crisp and increases the production cost.
3. Brand premium: Crispy French fries are well-known brands, and brand premium is also one of the reasons for the higher price. Consumers are willing to pay higher prices for well-known brand products.
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