Automobile encyclopedia (brand) mustang automobile

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Basic information

Brand Name: yemaauto English Name: Yema Auto Country: China Headquarters: China-Sichuan-Chengdu Brand Type: Chinese Department Founded: 1994 Group: Sichuan Automobile Industry Co., Ltd.

brand introduction

Founded in 1994, Mustang Automobile is one of the earliest automobile manufacturers in China, headquartered in Chengdu, Sichuan Province. Mustang has been focusing on the research and development of SUV models for more than 30 years, and has complete production qualifications for traditional fuel vehicles and new energy sources, covering passenger cars, buses and special vehicles.

Mustang adheres to the initial intention of "making an SUV more suitable for China", providing consumers with a safe, secure and exciting driving experience, and working hand in hand with the industry to create a better life and a sustainable natural ecology. This is the wish of Mustang in the field of mobile travel.

Automobile logo design

Sichuan Automobile Mustang uses Maye's pinyin as the logo, and the arrow at the top right of Maye indicates forever moving forward.

The logo of the early wild horse is an abstract stacked shape of the initials Y and M of the wild horse pinyin, which conforms to the common practice of car companies in the 1980 s and 1990 s and has high recognition. Later, Sichuan Automobile Mustang directly used Maye's Pinyin as the logo, and the arrow on the upper right implied that it would move forward forever, which was more international than before, further enhancing the brand recognition. After the wholly-owned acquisition of Mustang by Wenwen Automobile, it launched a brand-new logo named "Xingmang", which marked the all-round efforts of Mustang Automobile in the field of new energy. The star sign of planetary design consists of four "wings of the star" and the word "Y" in the middle. The "Y" in the middle represents the new energy based on Mustang, the upper corner represents the upward technology (expanding production platform, Mustang Zhixing and more Ai technologies), the lower corner represents the downward insight to meet the needs of consumers, the left corner represents the dealer's cooperation in the third, fourth and fifth line markets, opening a new channel sales model, and the right corner represents the construction of supplier system.

Automobile system information

Mustang covers traditional fuel passenger cars, commercial vehicles and new energy pure electric vehicles. The passenger car series includes compact MPV Spica, small SUV Bojun and Spica Pioneer Edition. Commercial vehicle series include MINI-card, Mustang pickup truck, Mustang D20 and other pickup truck models, as well as Mustang blind window logistics vehicle and Mustang operation vehicle based on Spica. The new energy series includes EC60, Spica EV and new energy buses. After the acquisition of Mustang by Yuewen Automobile, the two parties will quickly integrate product resources, shift the existing product resources from fuel vehicles to pure electric vehicles and hybrid vehicles, and enrich the product line; Second, on the basis of reading the existing product resources of brand-name high-speed car enterprises, it will be upgraded to a small pure electric high-speed car with its own brand, forming a dual-brand product line.

Representative car series: Bojun guide price: 6.39— 129900.

As an entry-level small SUV, Mustang Bojun is positioned lower than the previous T70 and T80, and its early model is T60. It is a self-improvement product of Mustang automobile product system, which continues the design language of its pure electric version, Mustang EC60, and highlights its relatively young attributes. Competitors include Baojun 5 10, Changan CS 15, Zhonghua V3, etc. Compared with competing model Bojun, CVT gearbox is more suitable for home use than dual clutch and AMT gearbox, and belongs to the main sales force of Mustang.

Automobile system information

Representative car series: Mustang EC60 guide price: 12.99— 169900.

As the main model of pure electric small SUV market, Mustang EC60 has been upgraded in some aspects of configuration and power. In terms of configuration, 202 1 models have added functions such as intelligent key, electric panoramic sunroof, vehicle networking, parallel assistance, and vehicle side early warning system. And the window glass can be lowered with four doors and one button. In addition to the electric adjustment function, the exterior rearview mirror also has electric folding and heating functions. In terms of power, the new car is equipped with a permanent magnet synchronous motor from BYD, with a maximum power of 70kW(95Ps) and a peak torque of180n m. In terms of cruising range, the NEDC cruising range of the new car is 470km.

Automobile system information

Representative car series: Spica guide price: 4.99-7.99 million.

The positioning of Spacca is a model of all-round MPV, which is multifunctional and suitable for IKEA, and can meet the needs of family travel, intercity logistics and county-level passenger transport in third-and fourth-tier cities. The exterior still adopts a calm business design, and the interior is a simple and practical sedan layout, equipped with many comfortable and safe configurations beyond the same level, providing a flexible seat layout of 2/5/7/8 and a huge loading space of 3,040 L. In terms of power, Spica is equipped with a 1.5L engine that meets the national six B emission standards, matching with 5MT and CVT transmissions to meet the needs of more consumers.