Because I like you, I am willing to do anything for you.

As soon as I got to work, I was dragged over by my colleagues to chat. It turned out to be our favorite anchor. Last night, his clothes were big and new.

It seems that there are many people chopping hands again. The number of fans of this anchor has reached more than 6 million, and every time he wears new clothes, he will be looted.

I'm not saying that her clothes are the best. I like her mainly for two reasons: first, I like her, she is straightforward, straightforward and unpretentious; Second, because of my habit, I have been buying clothes at her house for several years, and I hardly visit other stores.

Psychologically, what she said is right. Her clothes fit her just right. Although some things are basically untouched, she will still buy them.

I never understood why. Is it because you like it? Today, when I was reading the book "Influence" by Robert Siodini, I realized that these behaviors came from preferences.

In the book, the author says, "People are willing to agree with the demands of people they know and like …". We all buy her products again and again because we like this anchor. Because I like her, I sometimes find various reasons to explain what I bought, even if it is flawed.

Let's look at the examples in the book:

Tupperware's family gatherings use people's preferences to promote products;

Joe girard, the greatest car salesman in the world, increases sales by sending greeting cards to his 13000 customers every month.

In order to solve the case better and faster, let the police play the bad police and the good police respectively during the trial, and let the criminals tell the truth;

There are also advertisers promoting celebrities, fans crazy about the team and so on. , are using the principle of people's preferences.

So, since the principle of preference plays an indispensable role in human life, what is the reason? The author gives five reasons in the book. Let's see:

0 1. Appearance charm

Regarding the halo effect, the first influence of one person on the other, we all know that there is such a phenomenon in society: generally good-looking men and women are very popular, and they will attract a lot of attention wherever they go.

Experiments show that good-looking people are more likely to get help when they need it, and they are more convincing when they change people's views. Just like at a job fair, the success rate of dressing appropriately will be better.

02.similar

After all, the appearance of aura is a minority, and most of us are ordinary and plain. How can we find bosom friends and friends in the world?

That is to find similarity, similar to your own dressing style; Have a similar experience with yourself; Similar to one's own personality; Even a word from the other side will be a bridge to build a relationship between you.

However, we still have to be alert, that is, someone will seize this point and do something you don't like.

For example, car salesmen will look for clues according to your clothes, behavior, used cars, etc., cater to and match your hobbies, find places similar to you, and then let you buy a car.

praise

People like to hear compliments, and sometimes they know that it is a deliberate compliment from the other party, so they will feel comfortable listening to it and establish some contact with the other party.

Once at work, the computer system suddenly broke down and many people were at a loss. When the leader came to see it, he cleaned up the computer.

When we were still in admiration, a colleague said, "Leadership is powerful. Touch it with your hand and the computer will be fine! " " .

The leader was very happy at that time! Maybe just a word, the leader will remember you, and you will have a chance to get a promotion and a raise in school.

04. Contact and cooperation

Besides appearance and similarity, we communicate with people, and if we want to make great progress, we must contact and cooperate with each other.

Without contact, the understanding of a person will always stay on the surface.

Or an example around, there is a very different colleague in the unit, dressed strangely and with red hair, who is dressed as a "bad girl" in many people's eyes.

No one dared to touch her from the beginning until she was assigned to work in our department. Everyone works together, and contact is inevitable. After a long time, it turns out that she is a kind and lovely girl.

She will take the initiative to take care of her pregnant colleagues, prepare boiling water for everyone and take the initiative to clean up.

Therefore, only through contact, understanding and cooperation can the preferences generated in this way be true and stable.

05. Conditioned reflex and correlation

"It's going to rain" is something that no one can interfere with, but some people blame me for the impact of natural disasters.

A weatherman said on TV that "there may be heavy rain in the next few days, which is easy to cause natural disasters".

A few days passed and the house was washed away by the flood. People blame the announcer and think it's his fault.

It sounds a bit ridiculous! Actually, this is a real case. In ancient Persia, there is a fact that bad news can infect messengers, and people don't want to naturally hate those who bring bad news, even if messengers have nothing to do with bad news.

In costume TV series, we often see such a scene: if the ruler hears bad news, it will hurt the innocent, ranging from punishment to death.

This is a kind of conditioned reflex. In addition to the key effects, in the face of enterprise crisis, people will be very interested in finding previous success stories or getting involved with celebrities, and finally resolve the crisis.

There are also some people who, in order to show off, do not hesitate to sacrifice their reputation to get involved with a celebrity, and deliberately pretend to be familiar with certain characters in order to gain envious eyes and comfort their inner emptiness.

abstract

We often express our love for each other because a person looks similar to them;

Compliment others in order to get what they want or need help;

Or accept others according to constant contact and mutual cooperation;

Or like a person through association and some accidental conditioned reflex;

Finally, all these have affected our life, making it better or worse. So, because I like you, you are right, I am willing to do anything for you!