LinkedIn has been listed, where is its success?

Compared with other social platforms, it pays more attention to entertainment, and LinkedIn is positioned as a business social platform. It aims to provide information for the employed and find a better job for the employed. It has achieved great success in both aspects. Specifically, several points of its success.

(1) Although the interface is boring, it is practical.

LinkedIn is the most boring social networking site for most people; But for others, it is a powerful tool to help employees find jobs or get promoted. No matter what you think, LinkedIn has opened its own market. If the above three social networking sites have explanations, then Facebook-popular and popular. Twitter-the favorite of technology geeks; LinkedIn-a small group of business-minded users.

Many practitioners think that LinkedIn's website looks unattractive, and contacts and career information are displayed in black fonts on a common white background. But I think its success comes from simplicity. LinkedIn has 3 million registered users in the UK and 65 million users worldwide, and at least half of Fortune 100 companies use it to recruit employees.

(B) a variety of ways of making profits

The website earns revenue in three ways. The first is paid service, where enterprises pay for websites and get in touch with website members. Followed by advertising, the audience includes college graduates and board members. Finally, it will customize software solutions for recruitment agencies.

(3) Positioning and targeted design of target users

LinkedIn has a higher level of users, most of whom are professionals with an annual income of over 40,000 pounds. LinkedIn doesn't need a lot of users. LinkedIn is not Facebook, but a professional business social networking site for professionals. LinkedIn is very popular in the recruitment field, and it does not intend to become a social networking site like Facebook. Its users are those who just want to put their employment information online. Therefore, LinkedIn's business model is better and more traditional than Facebook and Twitter.

(d) The orientation of different social models in different countries.

Its success also depends on the positioning of different social models in different countries. For example, in Turkey, Facebook can be used for entertainment and work.

Users of Twitter and Facebook are often troubled by unclear website functions, while LinkedIn has never been troubled by vague functions. However, in fact, the founders of LinkedIn have begun to consider making the website more friendly. Last week, the website began to support the import of Twitter information.