Compilation of frequently asked questions about new media operations丨Sharing of useful information

1. What is the salary package for new media operations? Different cities and different experiences will naturally enjoy different benefits. Therefore, there is no specific answer to this question. We can only browse through the statistical data of the recruitment platform for reference. The specific salary situation should be checked on the recruitment website based on the city of employment. I have compiled the data given by the platform below for everyone to refer to. According to the statistics of the Zhiyouji recruitment platform, taking Beijing as an example, in terms of various experience and academic qualifications, On average, the average monthly salary is 13.0k, and most people get 10k-15k! 2. What are the prospects for new media operations? ① From the perspective of recruitment: the market demand for new media operations can be ranked among the top three among all operating positions ② From the perspective of salary: We have already answered the above, you can refer to it ③ From the perspective of career change: As of now, many Among community forum websites, switching to new media is the most popular. ④ From a skills perspective: the skills mastered by new media operations are more practical, such as how to operate accounts, write articles, attract traffic, etc. These abilities can be reused, and the audience More broadly 3. Is new media operations easy to learn? Learning new media operations mainly involves three aspects (content, channels, and tool usage). Everyone has different backgrounds, and the speed of absorption during learning is also different. For example, for people who have always had a good writing skills, it will be easier for them to learn to write content and copywriting; for example, people who like to edit and make pictures before changing careers will learn to use tools more quickly; then, the key to channels is It’s about gameplay and techniques. There is no speed or slowness in learning this aspect. If someone is willing to share these gameplay methods with you, just copy and operate them directly after receiving them! 4. Is new media operation just about writing articles? The answer is definitely not. Some people think that new media operations require writing articles on a daily basis. So, does the main job also include writing articles? New media operations do involve writing articles when working on graphics and text channels, but writing articles is only an ability for new media operations, an indispensable ability. However, this ability cannot summarize the entire new media position, because like Official accounts, Baijia accounts, and Toutiao accounts do require image and text output, so they must have the ability to output articles, but it does not mean that new media operations are just about writing articles. 5. In that case, isn't content operation a new media? The answer is definitely not. New media work does overlap with content operations, such as article writing, but the two positions cannot be merged together just because of the overlap. Although the operation work is divided into many positions, there are many links between the positions. It is normal to be large, so the work of content operation is more focused on the content output of the entire project, while the content operation capabilities that new media need to have are only part of writing articles. 6. The relationship between new media operations and short video operations includes a relationship. In essence, , short video platforms and graphic platforms are both social media platforms. Whether it is Douyin or Toutiao, the nature of the platform is the same, but the content presentation format is different. From an operational perspective, short video platforms such as Douyin and Kuaishou A video platform is definitely a must-have for new media operations. The main reason why the two positions are divided is that short video is an independent sector, especially in terms of content production, which requires frequent communication with the company's director, post-production, and filming, so the two positions are managed separately.

Of course, like many small and medium-sized companies, considering the personnel cost issue, they will recruit new media operators with relatively strong comprehensive capabilities to be responsible for the work of the two sectors. 7. Why do new media operators need to have activity capabilities? It is not an exaggeration to have such doubts. After all, new media operations do require relatively strong comprehensive operational capabilities, but having the ability to carry out activities is the norm in many operating positions. Take live broadcast operations as an example, they all need to have the ability to plan live broadcast events. , let alone new media operations. It is normal to have the ability to operate activities, because when you go to a company with unclear job segmentation to do operations, and generally need to do activities, new media operations will be initiated. This is one reason, Then new media will operate various platforms on a daily basis, and it will also do some related activities based on the platform. 8. Does new media operations need to do community operations? To be precise, it is not necessary. After all, in terms of various natures, the work of new media operations is more focused on attracting new people, while community operations is more focused on promoting activation and retention. Therefore, the two positions complement each other, but they are different. The company is short of personnel and may require new media operators to have community operation capabilities! In short, it is not a disadvantage to have community capabilities when doing new media operations. 9. Will there be subdivided positions in new media operations? Yes, it depends on the company's needs. For example, some companies only recruit public account operators, Xiaohongshu operators, etc., then such companies will advertise the positions when recruiting externally: public account operators or Xiaohongshu operators, etc., so When I see this kind of recruitment information, it is actually still new media operations in essence, but it is broken down separately. It is not particularly recommended to go to such companies. 10. Is it okay to switch to new media operations if I am a complete novice and can’t do copywriting? Absolutely, as mentioned above, copywriting is only a part of new media operation work. We only need to have writing skills in the early stage, and we will accumulate them in the later stage. Therefore, copywriting is definitely not a stumbling block on the way to changing careers. You must know that the core competency of new media operations is mainly the operating platform. More platform questions will be asked in interviews, so if you change careers with zero foundation, you should devote more time to research. Platform gameplay, the platform is the key 11. Is it necessary to specialize in data analysis to do new media operations? It is completely unnecessary. Although data analysis is a must-have capability for new media, for new media operations, data processing is mainly based on various platforms. For example, if you are a headline account, then the data analysis you do for headlines is mainly based on the current data. For optimization and adjustment, this needs to be analyzed in conjunction with the platform algorithm. First, we need to understand which indicators the headlines mainly review, and then optimize for indicators of data decline. Therefore, for the data skills that new media need to use, there is no need to report Class professional learning.

12. What is the logic for newcomers to learn new media operations? ① First understand the underlying logic of operations, new media logic, the relationship between new media operations and various positions ② Then learn the necessary skills for new media operations (copywriting and content writing, data analysis) ③ Learn the operational gameplay, operating methods, and operations of each platform Routines, traffic drainage mechanisms, etc. ④ Be able to use certain common tools for new media positions (making pictures, videos, typesetting, etc.) ⑤ Finally select 1-3 platforms to do cases ⑥ Complete the cases to enrich your resume, and then go to the interview. Bonus points: learning activities Operation, community operation 13. Is it necessary to major in PS/PR/AE to do new media operations? It's completely unnecessary. If you have enough spare time, it's enough to learn some basics. There is no need to sign up for a class to learn. After all, most companies you go to will have editors or artists. The reason for you to learn is to make something for yourself. Bonus points, you can answer questions when someone asks them during the interview, but you won’t be hired just because you know how to operate these tools. Just master the basics. 14. Do you work overtime in new media? Does it require a lot of imagination? Do you need to keep learning? ① The branch, in general, needs to work overtime in special times, but it is not serious ② It is really helpful to have a certain amount of imagination when doing creativity, but these can be learned the day after tomorrow ③ Yes, learning must be continuous, Editors must seize the latest gameplay 15. What platforms do new media operations need to master? Pictures and texts: Official account, Toutiao account, Baijia account, Zhihu account, Tieba account, Douban, Weibo account, Xiaohongshu Video: Douyin, Kuaishou, video account, Xiaohongshu, Station B Audio: Himalaya 16. Newbie What suggestions do you have for case studies? There is plenty of time: Official accounts, Douyin, Toutiao, Ximalaya, Zhihu, Weibo, and Douban. The time is relatively tight: Toutiao, Douyin, and Zhihu. The time is particularly tight: Douyin, Xiaohongshu, and Kuaishou 17. Interview cases, reaching What standards are enough? Regarding the interview cases of new media operations, it is best to prepare two aspects! A Platform Category ↓ Public Accounts: Publish more than 15 original articles. Toutiao Accounts, Baijia Accounts, and Penguin Accounts: synchronize the content of public accounts and make adjustments according to platform gameplay. Douyin and Kuaishou: publish 20 videos, preferably with more than 5,000 fans, among which There are 1-3 more popular videos on Zhihu: Publish 8-15 original articles, preferably with high likes and answers B Research Category ↓ It is best to do a competitive product research and check how a certain company operates new media ! For example, first check which channels the company is in, what is the update frequency, what is the data, content format, traffic paths, matrix situation, etc., and sort out these useful data using mind maps. 18. No learning, no cases , can I successfully join the company? There is a chance of being admitted, but it is very low. Generally, the positions accepted are operations assistants. As long as you have basic computer operations, you are mainly responsible for execution of work every day, such as posting morning newspapers, organizing copywriting, organizing materials, mass distribution, and making forms. etc., are all very basic knowledge and will not involve any work arrangements related to operations. 19. Can new media operations be a side job? Which operation position cannot be used as a side job? New media operations can be used, because new media operations are in direct contact with front-line platforms and can directly monetize and make money based on platform gameplay (most self-media platforms now have monetization mechanisms) 20. Join the new media operation job, What to do first! When you first join the job, there will definitely be a department head assigning tasks to you. Generally, the division will be based on the platform, business, etc. For example, you will be responsible for the image and text platform (Toutiao account, Baijia account, official account, etc.) or you will be responsible for the video platform ( Douyin, Kuaishou, Bilibili, etc.) After working for a period of time, the leader will review your ability based on the operation of the platform and assign tasks in the industry. 21. What should you do if you encounter problems that you do not know at work? Make your own breakthrough first. If you really don’t understand, go to some operating circles and ask. If you are a member of a certain platform or a student who has enrolled in a certain type of course, you can ask the teacher directly for help regardless of the course! 22. What is the career development of new media operations like? A Vertical development↓Join as a new media operations specialist, work for 1-2 years with experience, have mature projects, and have data before changing jobs and becoming a new media operations supervisor. During this period, you can create your own IP, and later become a new media operations expert or lecturer. Consultant, start your own business B. Horizontal development ↓ During the study period, learn the skills of the 7 major operational positions, and then use new media operations as a springboard to join the operation position. During your employment, you can take the initiative to apply for any operation business the company opens, and do 1-3 In 2018, if you are fully familiar with the entire operation process and operations of each link, and become an operator with comprehensive capabilities, you can switch to a large factory or work as an operations director in a small and medium-sized enterprise. Of course, you can also start your own business, or become a partner (sharing the operation).

Business section) Many people will ask some questions about switching to new media operations after joining me. Then I will integrate the questions with a relatively high occurrence rate and answer them in a unified way. So if you are changing careers or looking for a job, you can refer to the above frequently encountered questions and answers! It’s not easy to organize articles, so please give me likes and support (why do I collect more than 3 times more likes for each article? Please give me some likes while collecting them)