The significance of corporate culture

Question 1: What is the meaning of corporate culture? Corporate culture refers to the values with corporate characteristics that are gradually formed in practice, recognized and observed by all employees. The sum of business principles, business style, enterprise spirit, ethics and development goals.

According to the internationally recognized statement, corporate culture is the behavior of individuals in a specific corporate environment. Corporate culture serves the survival and development of enterprises, so the characteristics of enterprise management are also reflected in corporate culture.

There are good reasons for the existence of corporate culture:

* the enterprise's own needs

Corporate culture is one of the basic elements of corporate philosophy. Especially for domestic companies in the transition from rule of man to rule of law at this stage, a healthy corporate culture will weaken or even replace the excessive existence of personal influence in enterprises and create conditions for the stable development of enterprises.

* the need to implement the management system

There is no perfect management system. The consequences of various loopholes in the system depend entirely on the loyalty of employees to the enterprise.

* The need for talent competition

Recognition of the same value of * * * will make employees have a stable sense of belonging, thus attracting and retaining talents.

* The need of market competition

Good and healthy corporate culture can improve efficiency, reduce costs, enhance brand gold content and increase product value, thus enhancing the competitiveness of enterprises. Because the factors that affect the pricing of competitive products in the market include brand value besides the tangible value such as general production cost, and the influencing factors of brand value also include the company image and employees affected by corporate culture.

The core of corporate culture is values, which are manifested in behavior, that is, the cohesion of enterprises, employees' loyalty to enterprises, sense of responsibility, pride, mental outlook and professional behavior norms, so cultural changes will bring about changes in behavior patterns.

Corporate culture is characterized by openness, stages and development. Failure to accurately grasp these characteristics of corporate culture in business will have very serious consequences for the business activities of enterprises.

5. Corporate culture can be divided into broad sense and narrow sense. Enterprise culture in a broad sense refers to the material culture and spiritual culture with its own characteristics created by enterprises; In a narrow sense, corporate culture is the sum of business purposes, values and moral codes of conduct formed by an enterprise with its own personality.

6. Corporate culture is an organic and important part of social and cultural system. It is the comprehensive reflection and expression of national culture and modern consciousness in the enterprise, the enterprise characteristics and group consciousness formed under the influence of national culture and modern consciousness, and the code of conduct produced by this consciousness.

7.( 1) Corporate culture is a norm gradually formed among working groups.

(2) Corporate culture is the main values that an enterprise believes in, and it is the condensation of far-reaching values, myths and heroic symbols.

(3) The purpose of corporate culture is to guide enterprises to formulate policies for employees and customers.

(4) Corporate culture is the "principle" of enterprise survival and competition, and it is the "inherent law" that new employees must master if they want to be hired by enterprises.

(5) Corporate culture is the feeling or atmosphere conveyed by the layout of objects in the enterprise, and it is also the way for members of the enterprise to communicate with customers or other external members.

(6) Corporate culture is a corporate culture composed of traditional atmosphere, which means the company's values, such as enterprising, defensive or flexible-these values constitute the norms of the company's employees' vitality, views and behaviors. Managers practice and instill these norms into employees and pass them on from generation to generation.

(7) Corporate culture is a certain cultural concept and historical tradition formed in an enterprise, with the same values, ethics and life information, which unifies various internal forces under the same guiding ideology and business philosophy and converges in the same direction.

(8) Corporate culture is a mixture of economic significance and cultural significance, that is, the values and codes of conduct formed in the corporate world have a cultural impact on people and society. Not knowledge cultivation, but people's attitude towards knowledge; Not profit, but profit psychology; It is not interpersonal relationship, but the philosophy of dealing with people in interpersonal relationship. Corporate culture is something that permeates all the activities of the enterprise and is the virtue of the enterprise.

(9) Corporate culture refers to the basic information of an enterprise organization, and it is a basic viewpoint to test the internal and external environment of an enterprise with basic values. It is the code of conduct and value system that all members of the enterprise abide by and believe in together, and it is the philosophical idea that guides people to do their work.

(10) Corporate culture is a spiritual wealth and material form with its own characteristics created by enterprises in their production, operation and management activities under certain social and historical conditions. It includes cultural concept, value concept, enterprise spirit, standard and code of conduct ...

Question 2: Discuss the function and significance of corporate culture construction;

1, boot function

Corporate culture can guide the value and behavior orientation of the whole enterprise and its members. It is embodied in two aspects: first, it plays a guiding role in the thoughts and behaviors of individual members of enterprises; Second, it plays a guiding role in the overall value orientation and management of enterprises. This is because once the corporate culture of an enterprise is formed, it establishes its own systematic values and norms. If the values and behavior orientation of enterprise members are contrary to the systematic standards of enterprise culture, enterprise culture will correct them and guide them to the values and norms of enterprise.

2. Constraint function

Corporate culture has a restrictive and normative effect on employees' thoughts, psychology and behavior. The constraint of corporate culture is not a hard constraint of the system, but a soft constraint, which comes from the corporate culture atmosphere, group code of conduct and moral norms of the enterprise. The spiritual and cultural contents such as group consciousness, public opinion, * * common customs, fashion and so on will cause strong group psychological pressure and motivation to make individual behavior conform to the crowd, make enterprise members produce psychological * * * sounds, and then realize self-control of behavior.

3. Coagulation function

The cohesive function of corporate culture means that when a value is recognized by employees, it will become a cohesive force, which will aggregate its members from all aspects, thus producing great centripetal force and cohesion. There are many ways to adjust interpersonal relationships in enterprises, including mandatory "hard adjustment", such as systems and orders; There is also the "soft adjustment" of persuasion education such as public opinion and morality. Corporate culture belongs to soft regulation, which enables all employees to acquire * * * knowledge in basic aspects such as corporate mission, strategic objectives, strategic measures, operational processes, cooperation and communication, and fundamentally ensures the harmony, stability and health of corporate interpersonal relationships, thus enhancing the cohesion of enterprises. It is precisely because of its firm "collectivism" values that the Japanese consortium Mitsui & Co., Ltd. was reorganized after more than 20 years of disintegration.

4. Incentive function

Corporate culture has the function of making enterprise members have high emotions and enterprising spirit from the heart. Corporate culture takes respecting people as the central content and people-oriented management as the center. Corporate culture meets the multiple needs of employees and can adjust all kinds of unreasonable needs with its "soft constraints". Therefore, positive ideas and codes of conduct will form a strong sense of mission and lasting driving force, and become a yardstick for employees' self-motivation. Once employees truly accept the core concept of the enterprise, they will consciously and voluntarily exert their potential and work harder and more efficiently for the company under the drive of this concept.

5, radiation function

Once the corporate culture has formed a relatively fixed pattern, it will not only play a role within the enterprise, but also have an impact on society through various channels (publicity, communication, etc.). The spread of corporate culture helps to establish a good public image of the enterprise and improve its social visibility and reputation. Excellent corporate culture will also have an important impact on the development of social culture.

6. Brand function

The brand image of an enterprise in the eyes of the public is a combination of "hardware" based on products and services and "software" based on corporate culture. Excellent corporate culture will play a great role in enhancing the brand image of enterprises. Unique and excellent corporate culture can produce great brand effect. Whether it is a world-famous multinational company, such as Microsoft and Coca-Cola, or a well-known domestic enterprise group, such as Haier and Lenovo, its unique corporate culture has played a huge role in shaping the brand image. Brand value is the accumulation of time and corporate culture.

Corporate culture construction has the following significance:

1, the construction of corporate culture is the inherent need for the survival and development of enterprises in the new century.

2. Building enterprise culture and giving full play to people's role is a trend of enterprise development in the world today, and it is also a new idea and concept of operating enterprises. It is an advanced choice for modern management to mobilize and scientifically organize the accumulation, wisdom and creativity of the broad masses of workers.

3. The fundamental strategy of building enterprise culture, enhancing enterprise cohesion and market competitiveness, and making enterprises survive and develop. It is urgent to build enterprise culture, enhance enterprise vitality, ensure the healthy development of market economy and push the economy to a new level.

4. Establish strategic awareness of corporate culture, enhance strategic concept of corporate culture, emphasize strategic decision-making of corporate culture, and carry out strategic implementation of corporate culture ... >>

Question 3: What is the significance of corporate culture construction? The Significance of Corporate Culture Construction

1, boot function

Corporate culture can guide the value and behavior orientation of the whole enterprise and its members. It is embodied in two aspects: first, it plays a guiding role in the thoughts and behaviors of individual members of enterprises; Second, it plays a guiding role in the overall value orientation and management of enterprises. This is because once the corporate culture of an enterprise is formed, it establishes its own systematic values and norms. If the values and behavior orientation of enterprise members are contrary to the systematic standards of enterprise culture, enterprise culture will correct them and guide them to the values and norms of enterprise.

2. Constraint function

Corporate culture has a restrictive and normative effect on employees' thoughts, psychology and behavior. The constraint of corporate culture is not a hard constraint of the system, but a soft constraint, which comes from the corporate culture atmosphere, group code of conduct and moral norms of the enterprise. Different spiritual and cultural contents, such as group consciousness, public opinion, customs and fashion, will cause strong group psychological pressure and motivation, make individual behavior conform to the crowd, make enterprise members produce psychological buzz, and then realize self-control of behavior.

3. Coagulation function

The cohesive function of corporate culture means that when a value is recognized by employees, it will become a cohesive force, which will aggregate its members from all aspects, thus producing great centripetal force and cohesion. There are many ways to adjust interpersonal relationships in enterprises, including mandatory "hard adjustment", such as systems and orders; There is also the "soft adjustment" of persuasion education such as public opinion and morality. Corporate culture belongs to soft regulation, which enables all employees to acquire * * * knowledge in basic aspects such as corporate mission, strategic objectives, strategic measures, operational processes, cooperation and communication, and fundamentally ensures the harmony, stability and health of corporate interpersonal relationships, thus enhancing the cohesion of enterprises. It is precisely because of its firm "collectivism" values that the Japanese consortium Mitsui & Co., Ltd. was reorganized after more than 20 years of disintegration.

4. Incentive function

Corporate culture has the function of making enterprise members have high emotions and enterprising spirit from the heart. Corporate culture takes respecting people as the central content and people-oriented management as the center. Corporate culture meets the multiple needs of employees and can adjust all kinds of unreasonable needs with its "soft constraints". Therefore, positive ideas and codes of conduct will form a strong sense of mission and lasting driving force, and become a yardstick for employees' self-motivation. Once employees truly accept the core concept of the enterprise, they will consciously and voluntarily exert their potential and work harder and more efficiently for the company under the drive of this concept.

5, radiation function

Once the corporate culture has formed a relatively fixed pattern, it will not only play a role within the enterprise, but also have an impact on society through various channels (publicity, communication, etc.). The spread of corporate culture helps to establish a good public image of the enterprise and improve its social visibility and reputation. Excellent corporate culture will also have an important impact on the development of social culture.

6. Brand function

The brand image of an enterprise in the eyes of the public is a combination of "hardware" focusing on products and services and "software" focusing on corporate culture. Excellent corporate culture will play a great role in enhancing the brand image of enterprises. Unique and excellent corporate culture can produce great brand effect. Whether it is a world-famous multinational company, such as Microsoft, Ford, General Electric, Coca-Cola, or a well-known domestic enterprise group, such as Haier and Lenovo, its unique corporate culture has played a huge role in shaping its brand image. Brand value is the accumulation of time and corporate culture.

Question 4: What is the significance of corporate culture communication? The key to corporate culture lies in "taking root". The culture that can't "take root" is just a slogan, only the initiator's * * *, without the responder's action; A corporate culture that cannot "land" is more like a castle in the air. Even if a perfect cultural framework system is constructed, it can only be suspended in the air.

Therefore, the construction of corporate culture needs an effective way of communication, transforming ideas into cognition and action, thus ensuring the "landing" of culture, which is inseparable from the communication of corporate culture. The spread of corporate culture is to present the designed corporate ideas and core values in a targeted and planned way through different tools and channels, and get recognition and recognition from inside and outside the enterprise. Only by effectively spreading corporate culture can we really promote the development of enterprises, and the ideas and values of enterprises can be truly integrated into the safe production and management of enterprises.

The specific significance of spreading corporate culture includes: first, creating a good environment for enterprise development; The second is to build cultural brands for enterprises and enhance the added value of products or service brands; The third is to enhance the loyalty and dependence of customers or consumers on enterprises and brands; The fourth is to influence the society with the appeal of culture.

The highest level of corporate culture construction is to let cultural ideas melt into thoughts, precipitate in processes, implement in posts and embody in actions. To reach this level, corporate culture communication is essential.

Question 5: What is the role of corporate culture? The role of corporate culture is mainly a guiding role:

1, the guidance of business philosophy and values; American scholar Thomas? Peters and George W. Robert Waterman pointed out in the book "Seeking Advantages" that "all excellent companies we have studied are very clear about what they stand for, and have carefully established and formed the company's value standards. In fact, if a company lacks clear values or incorrect values, we doubt whether it is possible to achieve operational success. "

2, goal guidance, so that all employees can understand the future development goals of the enterprise;

3. Constraint function: what can and cannot be done, with clear institutional norms;

4. Cohesion and encouragement: establish a culture of solidarity and mutual assistance, a kind of solidarity and friendship, and strengthen group consciousness; Let each member find his own position;

5. Reconciliation of contradictions: Business philosophy and business ethics enable operators and ordinary employees to deal with these contradictions scientifically and consciously restrain themselves.

Question 6: What is the significance of corporate culture to a company? Corporate culture is the way and attitude of an enterprise. I can feel it..

Corporate culture is the soul of an enterprise and an inexhaustible motive force to promote its development. Corporate culture refers to the highest goal, value standard, basic belief and code of conduct cultivated and formed by all employees in the long-term entrepreneurship and development process. It contains very rich contents, including business philosophy, values, enterprise spirit, enterprise ethics, group consciousness, enterprise image and enterprise system, and its core is enterprise spirit and values. (The values here refer to the attitude of enterprises or employees in enterprises in commodity production and business activities. )

Question 7: What role does corporate culture play in the personal development of employees? As we all know, if an enterprise is distracted, its development will not last long. The change of enterprise's rise and fall lies in culture! The ultimate goal of corporate culture construction, I think, is to enhance the cohesion of employees. For enterprises, especially private enterprises and foreign-funded enterprises, how to enhance the cohesion of employees has great theoretical value and practical significance.

If a company can provide enough development space for its employees so that their personal abilities and qualities can grow with the development of the company, the higher the mutual recognition between the company and employees, the stronger the cohesion of the team. Personal development is the ability development of the company. You can refer to the following three points to improve the value of employees themselves and even enterprises:

Encourage employees to participate in continuing education;

Send personnel to participate in group training in batches;

Encourage employees to develop to a higher level with salary.

The above is a summary of personal integration. Ask the Lord to cut according to his own needs. I hope I can help you. If you are satisfied with my answer, please click the button below my answer and choose the satisfactory answer. Thank you!

Question 8: The importance of corporate culture to enterprises? Personally, I think that corporate culture is the core operation/management principle of an enterprise, which often appears in a positive form. The actual meaning expresses right and wrong, and it is the standard to evaluate and guide all kinds of behaviors of an enterprise.

However, many enterprises blindly follow the trend and establish corporate culture, and the effect they set up is often to win the recognition of the outside world.

For example, from the perspective of the recruitment process of personnel managers, for example, most of the existing corporate cultures are people-oriented and have specific implementation. After introducing talents, it will be serious discomfort if talents cannot comply. Enterprises must stop (correct/persuade them to leave their jobs), and there is no other way to guide the operation of employees through this principle; An enterprise without specific implementation will only be used to mobilize people's hearts in the recruitment process, that is, to retain people.

Question 9: Why should we do a good job in corporate culture? The importance of culture 1. Necessity of cultural construction of small and medium-sized enterprises.

Large enterprises need corporate culture, and small and medium-sized enterprises actually need to pay more attention to corporate culture construction. Due to the small scale and short development time, the management level of small and medium-sized enterprises is generally low, and quite a few of them even operate irregularly. For the development of small and medium-sized enterprises, it seems that more people talk about scientific management and improving management level, while few people advocate that small and medium-sized enterprises should attach importance to cultural construction. Many owners of small and medium-sized enterprises think that we are small and medium-sized enterprises, and the key of enterprises is survival, not to mention the problem of corporate culture construction. Even some experts in the field of management think so, which makes the cultural construction of small and medium-sized enterprises more backward.

Any enterprise, whether it has done cultural construction or not, will form its own corporate style or atmosphere in the process of development. This ethos may be healthy and uplifting, or it may be corrupted by dross. If it is a bad atmosphere, it may not have a bad influence on the enterprise at the early stage of its establishment, but if it is left unchecked, it will be difficult to change it. Therefore, when the enterprise is still in the growth stage, it is very necessary to establish a correct and healthy corporate atmosphere orientation and attach importance to the development of corporate culture.

Corporate culture is generally defined as values, codes of conduct and moral standards. , which is formed in the long-term operation of the enterprise and shared by all employees. The existence time of small and medium-sized enterprises is generally shorter than that of large enterprises, and the scale of personnel is smaller, so this issue has not been paid attention to. But in fact, the influence of corporate culture on small and medium-sized enterprises is far greater than that on large enterprises, but it has not attracted enough attention because it has not been concerned by the society.

In the process of development, every enterprise must have its unique cultural embryonic form. Over time, it gradually forms its own unique values and ethics, thus forming a cohesive force of enterprises, promoting the rapid development of enterprises and reaching the true connotation of corporate culture. Therefore, corporate culture is a kind of * * * consistent behavior and values formed by enterprises in the process of work. It's the way enterprises do things. Regardless of the size of the enterprise, all enterprises have a corporate culture. Therefore, small and medium-sized enterprises must also have the problem of shaping corporate culture, just because the scale and development stage of enterprises are different, and the strength and angle of shaping corporate culture are also different.

2, the importance of corporate culture

Professor John Kurt and Professor james heskett of Harvard University in the United States believe that the total income of companies that attach importance to corporate culture has increased by an average of 68.2% after a survey of 1 1 year, while those that do not attach importance to corporate culture only reach16.6%; The share price of companies that value corporate culture rose by 90. 1%, while the share price of companies that don't value corporate culture rose by 74%. The net income of companies that value corporate culture increased by 75.6%, while the net income of companies that don't value corporate culture only increased by 1%.

In fact, any entrepreneur subconsciously attaches great importance to corporate culture. As bosses, we need to consider how to make employees willing to help each other in the same boat, how to improve their work efficiency, and how to make employees agree with the development goals of the enterprise and fight for them. This is a problem to be solved by corporate culture. Therefore, SMEs also need to pay attention to corporate culture. Small and medium-sized enterprises may have more than 100 employees, and the information communication is relatively smooth, and there is no need for too many forms or systematic things. They should focus on how to make the core ideas deeply rooted in people's hearts. "If an enterprise wants to develop into a big enterprise, it must do well what big enterprises have to do now; If you want to be an excellent company, you must do what an excellent company should do now, so that you can become a big company or an excellent company. "

The following cases illustrate to some extent how important corporate culture is to the development of small and medium-sized enterprises. Two good friends start a business at the same time. A few years later, one of the companies has become a minor celebrity, while the other is still struggling. So the boss of the company behind him asked his friend: "We start businesses at the same time, and the conditions and opportunities are similar. Why are you developing so fast, but I am still so difficult? " Instead of answering directly, his friend asked him three questions: "Does your company have any development goals that excite employees and are willing to advance and retreat with you?" ? Have you shared your ideas and values with your employees? Do you often deliberately create a working atmosphere that makes employees full of * * *? "After listening to friends' questions, the boss was lost in thought.

Second, the status quo of SME culture construction

1, lack of understanding

According to the analysis of relevant personnel, 70% of today's small and medium-sized private enterprises have not really formed the market concept and customer concept, and have not realized. & gt

Question 10: The importance of corporate culture. 2 1 century is an era of cultural management and rich culture. The importance of corporate culture will be the core competitiveness of enterprises and the most important content of enterprise management. The Importance of Corporate Culture Only when an enterprise has its own culture can it have real vitality and personality symbol, a foundation for survival, development and growth, and serve the whole society.

The importance of corporate culture is a new management concept, which reflects the general laws of modern production and market economy. The importance of corporate culture is a modern management theory gradually evolved on the basis of management science and behavioral science, and developed under the conditions of rapid development of science and technology, continuous improvement of socialization level and increasingly fierce market competition. Its purpose is to meet the material and spiritual needs of employees through spiritual (emotional), material and cultural means, so as to improve the centripetal force and cohesion of enterprises, stimulate the enthusiasm and creativity of employees and improve the economic benefits of enterprises.

The importance of corporate culture is the result of the same values, codes of conduct and ethics formed by enterprises in their long-term business activities, as well as the material and material factors such as interpersonal relationships, rules and regulations, factories, products and services that embody these entrepreneurial spirits. However, the importance of corporate culture can never be achieved by giving enterprises some loud and empty slogans. IBM's corporate culture is to respect others, pursue Excellence, and think twice before you act; Intel's corporate culture is result-oriented, constructive contradiction, pursuit of Excellence, equality and discipline.

The importance of corporate culture is integrated in many aspects, such as business philosophy, management mode, values, group consciousness, moral norms and so on. The importance of corporate culture is an important guarantee for deepening the system reform of state-owned enterprises in China. At present, under the condition of market economy, enterprises are facing severe challenges. After China's entry into WTO, overseas goods will be continuously imported into China, and international competition and domestic competition will become more intense. The importance of corporate culture requires us to emancipate our minds, renew our concepts, and establish a competitive concept of seizing every minute, advancing with the times, pioneering and innovating, and being brave in making progress; Get rid of the egalitarian distribution concept and establish the distribution concept of paying according to work, giving priority to benefits and getting more for more work. Get rid of confusion, hesitation and stagnation, and establish the concept of lifelong learning, constantly updating knowledge and positive self-improvement. In the process of deepening system reform and establishing modern enterprise system, it is necessary to coordinate interest relations with economic ties and adjust employees' ideological concepts with cultural ties to provide spiritual motivation and ideological guarantee for deepening reform.

Paying attention to the humanistic power of corporate culture can create a relaxed working environment for employees with harmonious interpersonal relationships, giving full play to their respective abilities, realizing themselves and enriching their lives. The cohesion of corporate culture can unite employees around the enterprise by establishing the same values and corporate goals. The importance of corporate culture makes employees have a sense of mission and responsibility, consciously concentrate their wisdom and strength on the overall goal of the enterprise, and unify their personal behavior in the same direction of corporate behavior, thus condensing into a huge driving force to promote the development of the enterprise.

The rapid development of science and technology puts forward higher requirements for the management of enterprises. In the past, mechanical, rigid and imperative management has not adapted to the requirements of modern management. Only when enterprise management is based on enterprise culture, the importance of enterprise culture applies the power of culture and non-economic means to manage employees, and completes the transformation from the past management "body" to the present management "heart", can management be modernized. Only by taking respecting people, inspiring people and cultivating people as the starting point and destination of management can enterprises form a healthy and energetic internal atmosphere and have a higher level of enterprise management.

Therefore, an enterprise that pursues profit maximization must continuously increase its loyal customer base and improve their trust in the enterprise if it wants to have good and sustainable economic benefits, so it must establish a good corporate image. In other words, good economic benefits come from good corporate image, and good corporate image depends on excellent corporate culture.