Marketing Department's Work Plan for 2020

Marketing Department's Work Plan for 2020 Part I

It's time for a new work plan in the new year. The following is my own work plan for 20xx:

First, working ideas.

The marketing department will fully cooperate with the company's objectives, formulate corresponding work objectives and plans, and strictly follow this plan. Due to the short establishment of the marketing department and the shortage of business personnel in the department, it is difficult to achieve the previous performance, and it needs to be gradually improved from low to high in the process of continuous improvement.

Second, the work objectives

According to the current personnel situation and the initial establishment of the marketing department, the objectives of this plan are formulated:

(A) the department personnel structure is perfect, and the financial management team is built.

Improve the staffing of the department, according to financial performance and management ability, from the financial management Commissioner.

1, broaden the recruitment channels, cooperate with the personnel department to seize the time to recruit, and attend an on-site job fair when necessary;

2. According to the performance of the department, the financial management specialist is fully employed to survive the fittest. Determine the number of department personnel before the middle of the year, and complete all the configuration before the end of the month.

(B) expanding brand influence

1, website construction

At present, the customer investment platform system upgrade is being tested, and the planning is responsible for improving the platform functions, enriching the interface content, and calling relevant personnel to review the platform functions from time to time.

2. Make company brochures

At present, the planner is working on the design, which will be completed before the company's annual leave, and all employees of the company are required to take some home for the New Year, so as to promote the company and improve its popularity during the Spring Festival.

3. increase advertising efforts.

4. Participate in influential industry meetings and activities.

Actively expand cooperation with domestic financial institutions and investment institutions, participate in some influential industry conferences, keep abreast of policy trends, obtain market resources, divide project investment into cooperation points and strengthen brand influence.

(3) the plan to achieve the financing goal

1. Business development of wealth management experts

First of all, we should train the financial commissioner to fully understand the company's products, recognize the company's products, and start a business from the market. We should ask the financial commissioner to set personal goals, put forward specific plans and supervise the implementation.

2. Organize public financial publicity activities on a regular basis.

In the process of business development, contact with the properties of major residential quarters in Ganzhou, and hold some small-scale public welfare financial promotion activities in the interior of the quarters, mainly providing free financial consultation, properly equipped with registered small gifts, improving Zhongying's popularity and tapping customer resources.

3. With the help of traditional holidays in China, hold a customer appreciation meeting, maintain old customers, convey policies and long-term plans to customers, and tap the customer resources behind customers.

(4) Cooperation and support

1. The company regularly holds some outdoor expansion activities to strengthen communication among employees and enhance their sense of belonging and team cohesion, so as to retain, manage and make good use of talents.

2. At an appropriate time, employees are allowed to take their families to participate in outdoor activities organized by the company in order to gain the support of their families, and recommend their relatives and friends to participate in the company's financial investment and cultivate loyal investment customers.

In the new year, I hope all departments can work together to achieve the company's annual goals.

Work Plan of Marketing Department in 2020 (II)

This year, with the momentum of previous years, XXX not only entered the fast lane of rapid development, but also achieved faster benefit growth, and successfully listed the company's shares on the XXX Stock Exchange. Since then, a XXX has been presented to the world with a brand-new attitude, and a new XXX with more vigor and vitality, which takes safeguarding the interests of shareholders as its own responsibility, has been born.

After the company goes public, the management level will be greatly improved, which is not only the external requirement of market competition, but also the internal requirement of its own development and growth. For the marketing department, it is both a kind of pressure and a kind of motivation to comprehensively improve the management level and keep up with the pace of the company's development. In order to achieve the overall management goal of the company's annual contract amount of 3 billion yuan, the marketing department has specially formulated the work plan for XX years as follows.

I. Information Network Management

1, establish a direct leadership relationship

The marketing department is the functional department responsible for the construction and maintenance of the company's information network, information collection and processing, and accepts the leadership of the deputy general manager of marketing. There is a direct leadership relationship between the information manager of the marketing department and the regional market development assistant, that is, directly guiding and directing the market development assistant in the aspects of information network construction, maintenance, information processing and assessment, and assuming the leadership responsibility of information network work.

2. Build a new organization.

3. Increase staffing:

(1) Information Manager: There are three full-time information managers in the marketing department, who are in charge of different regions and will not take up other jobs.

(2) Market development assistants: there are two market development assistants in six offices in Zhejiang Province and one in the areas under the jurisdiction of other offices.

4. Strengthen personnel quality training.

Before the Spring Festival, the recruitment and training of information administrators and market development assistants of marketing departments in various regions will be completed, so that the marketing department can fully guarantee the quality of personnel during the implementation of the new management system. Choose and hire marketing assistants carefully, and don't make up figures.

5. Strengthen personnel assessment.

The establishment and maintenance of information network are specified in detail from the aspects of personnel allocation, resource guarantee and performance evaluation. And ensure this work from the system. Establish an assessment system for market information administrators to regularly patrol various regions to guide information management, conduct targeted analysis and research according to the actual situation and existing problems in various regions, and urge them to establish and improve information management in a short time according to regulations.

6. Dynamically manage the market network

Market development assistants and information administrators regularly and dynamically evaluate information network members according to four indicators: information quantity (in units of 1), project scale, information achievement rate and the number of subordinate information officers. On the basis of analyzing the classification of information officers/units, information managers and market development assistants should make a detailed analysis according to the background information of information officers to determine the possibility of performance growth after their help. To further strengthen information management, the integrity, timeliness, effectiveness and confidentiality of information are better than that of the previous year.

7. Strengthen market research. According to the information provided by information members/units in various regions and the business progress of the company in various regions, the development status and potential development trend of steel structure business in various regions will be fully investigated by special personnel. Obtaining first-hand information through investigation is helpful for the company to set up reasonable institutions in various regions and explore new markets.

Second, brand promotion.

1. In order to further launch the "××" brand, expand the market share of ××, and take advantage of the company's listing in ××, we initially consider holding brand promotion meetings and seminars in ××, ×××, ×××, ×××, ×××, to publicize and expand the brand of ××.

2. At the completion of key or large-scale engineering projects, invite relevant departments to hold a press conference at the scene, show and publicize the brand of Hangxiao with examples of completion, show the fact that XX occupies the first-class level in technology and performance, establish the demonstration role and leading position of listed companies in the construction of XX industry, and make the publicity work get twice the result with half the effort.

3. Further do a good job in advertising, information and other aspects of publicity. Make and install large publicity banners or billboards at various construction sites to show the strength of the enterprise on the spot; Make the new performance and publicity materials of the enterprise in time, supplement them to the performance introduction in the bidding documents, and distribute them to the business personnel, so as to enhance the depth and intensity of brand promotion as much as possible.

4. Strengthen the professional knowledge training and quality education of those who contact with the outside world, establish a good corporate employee image and advanced corporate culture, and leave a beautiful and deep impression on everyone who contacts with XX personnel, so as to have a clearer and deeper understanding of XX and XX.

Third, customer reception.

1, guest reception is still one of the focuses of the marketing department. Doing a good job of guest reception is the necessary premise and foundation of business contact. How to do a good job of guest reception with good quality and quantity according to the relevant regulations of the company and the requirements of the Ministry of Commerce is an important topic that the marketing department must seriously study and discuss. On the surface, reception is relatively simple, but in essence, customer reception is a very profound knowledge. Without in-depth study and discussion, it is impossible to make the work perfect. So the marketing department should work hard on methods, steps and details. In order to spend less money without affecting the reception effect, we need to know life experience, humanity, way of doing things, hobbies, eating habits, style of doing things, enterprise value orientation, business philosophy, product characteristics, industry status and so on from the leaders of various commercial departments and business personnel in various offices. Carefully study, analyze and consider the arrangement of the schedule, so that every guest can have a comprehensive, clear and in-depth understanding of XX in the shortest time, show a limited sense of identity with XX products, and have enough interest in the management mode and corporate culture of XX. It is the principle of every receptionist in the marketing department to treat each group of guests seriously for a long time and make them satisfied with the reception work of XX. So as to improve the success rate of project tracking, reduce the difficulty of business negotiation and achieve the fundamental purpose of improving the economic benefits of enterprises. To this end, the marketing department focused on the following aspects in ××: urging all employees to always take enthusiasm as the principle, and do a good job in all aspects of guest reception with a polite and restrained attitude to ensure that the reception effect is better year by year.

2. On the premise of ensuring the reception effect of customers, we should save reception expenses as much as possible to reduce the overall operating cost of the company and improve the profit level of the company.

3. Continue to manage the reception files of visiting customers, classify and save the files of potential customers and contract customers, accurately grasp the progress of the project, and strive to cooperate with the commercial departments and offices to promote the project business.

4. Adjust the positions of department personnel and recruit high-quality personnel to enrich the reception force. With the continuous expansion of business volume, there are more and more visiting customers, and the personnel in charge of reception in the marketing department are obviously insufficient. In order to meet the needs of the company's business development, it is also very important to do a good job in reception and recruitment.

Fourth, internal management.

1. Strictly implement version C quality management system documents and management system standard documents, and strictly implement the strategy of "everything is managed according to documents, everything is operated according to procedures, everything is said with data, and the work is done well at one time", so that the marketing department will gradually become an executive team.

2, further strictly in accordance with the requirements and marketing system stipulated by the joint-stock company, to carry out the management of this department, and strive to improve the management level.

3. Give full play to the work enthusiasm and initiative of employees in all positions of this department, and emphasize process control and final effect in their work. Improve their sense of responsibility and quality. Implement the assessment system in strict accordance with the corresponding post responsibilities.

4. Everything starts from the overall situation of the company and emphasizes the marketing system. Actively do a good job in the coordination and contact between various departments of the marketing system, improve the overall combat effectiveness of the marketing system, and do a good job in serving the marketing objectives for XX years.

5. Cooperate with the deputy general manager of marketing to do the daily administrative work of marketing system. Take the initiative to do a good job in logistics support and daily service of various departments. Create a better corporate culture atmosphere and working environment for them.

Marketing Department's Work Plan for 2020 Part III

Since joining the company's market development department at the end of X this year, under the correct leadership of the department manager, he has actively carried out a series of work such as market research and business development. In the blink of an eye, 20xx years passed quickly. Looking back on the work in the past year, although the market development department has made little contribution to the company, it has finally taken the first step of development. After working in the company for half a year, I have completed some work, accumulated some valuable experience, gained some gains from it, and realized some shortcomings in my work. The following is my summary of my work in the past six months.

I. Market research

1, market information collection

The market information of the property industry is mainly collected through the Internet and the media, mainly through the information of the property industry, real estate-related industries and real estate development. Channels include: government agencies, real estate agents, financial institutions, announcements, and new regulations for the property industry; Property associations, government agencies and organizations release information; Information provided by real estate industry research institutions; Advertising companies, media, public libraries and real estate market.

2, information analysis and screening

Project information includes proposed and under-construction projects, which are classified and summarized according to their functions, and the building profile, developers and users of each project information are further investigated to confirm and improve all the information as the first-hand information for business development. In addition, the project information needs to ensure its accuracy and timeliness.

All the information collected by market research that has been involved in business development is classified and summarized according to competitors, investors, developers, owners, local industry authorities and property industry policies, and integrated and filed.

3. The establishment of marketing information database

The marketing department should establish its own database, and all the information collected by market research should be entered in time through reasonable classification and system integration to facilitate future work. At present, there is little and incomplete information about all aspects of the property market, which will be further improved in the future work.

4. Existing shortcomings and improvement measures

1) Some information is wrong and outdated, which affects the business process. In the future market research, we should strengthen the accuracy and timeliness of information.

2) The market research is not strong enough, so it needs to be strengthened. More research channels should be expanded and more energy should be devoted to the research work in order to obtain more and more comprehensive market information.

3) There is no systematic integration of information, which is not easy to consult, so it is necessary to establish a perfect marketing information base.

Second, business development.

1, telesales

1) Preliminary screening: verify the information of each project by telephone and follow up the contact information of the project leader (developer).

2) Clear demand: Learn more about all kinds of projects through internet and telephone, and make clear whether customers need property services. If they are interested in the property management company, ask the property management company to make the next plan; If the property company has no intention, it will be listed as a target customer to follow up immediately.

2. Sales summary

A total of 16 1 pieces of project information, of which 12 potential customers (7.7%) were contacted, and 45 potential customers (29.0%) could not be contacted. Among them, further contact and follow-up projects include Caohu Commercial Plaza, Dongchuang Science Park, Zhihai Commercial Plaza, Xinbairun Commercial Plaza and Wang Ting Central Commercial Street.

3. Existing shortcomings and improvement measures

1) Due to the limited ability of in-depth investigation of existing information, many project information cannot be accurately determined and can not be further tracked. In the future, we should find more channels to explore various target customers.

2) Insufficient telemarketing ability leads to inefficient business development. In the future work, we should strengthen the study of property professional knowledge and the cultivation of communication skills and business ability to improve the sales level.

3) In the process of business contact, the lack of business ability makes it impossible to provide corresponding help to leaders, and strengthen the study and cultivation of professional ability in future study.

Third, bidding.

Under the training of department managers, I have a certain understanding of bidding procedures and methods, the preparation of property management tenders (writing skills) and bidding skills. , and can basically complete the production of simple tenders, have a certain understanding of the bidding process, and can participate in the bidding work independently. Since entering the company, * * * has participated in all kinds of bidding for nearly 10 times, won the bid for four times and successfully signed the contract.

Existing deficiencies and improvement measures:

The tender preparation can not be completed independently, and the production and price calculation of commercial targets are inaccurate, so it is impossible to give competitive quotations, which should be further strengthened in the future.

Fourth, the cultivation of professional ability.

After half a year's work and study, I understand that to be qualified as a marketing assistant in the company, I need to master the following professional knowledge: detailed rules of property management regulations, relevant laws and regulations of the property industry, basic knowledge of real estate, property management and marketing, public relations and communication skills. Professional skills: the ability to obtain information, prepare tenders, prepare various schemes, business processes, business negotiations, etc.

The above is the statistics that I should be able to market the staff of the property company in the past six months. Basically, learning has been implemented, but the intensity needs to be strengthened. Don't limit this knowledge to the development of departments or even companies. At the same time, I hope the company can provide relevant training opportunities. I believe that while improving the personal quality of employees, the company can also be further improved!

Verb (abbreviation of verb) personal plan summary

Only by putting yourself in a correct position and being familiar with the basic business of this department can we adapt to the new job as soon as possible. Without skilled professional knowledge, we are not qualified for this job. Familiarity with professional knowledge is the premise of doing a good job. Due to the lack of work practice and related work experience, there are still many shortcomings in the work. You should consciously strengthen your study and self-cultivation and try to adapt to this job. So in addition to catching up in a short time, I also need the guidance and supervision of leaders and colleagues.

Only by actively integrating into the collective and handling all aspects of interpersonal relationships can we maintain a good working condition in the new working environment. Attitude determines everything, the market competition becomes more and more fierce, and the market mechanism will become more and more standardized.

The company and everyone will face constant changes, and there will be new challenges ahead. What kind of attitude you take, what kind of results you will get. Patience and meticulous work attitude is a kind of self-esteem. Only by developing a good working attitude at work can we win the recognition of the general manager and colleagues.

We must adhere to principles, implement various rules and regulations, and manage carefully in order to fulfill our due responsibilities. Job responsibilities are the requirements for one's own work and the criteria for judging one's own work. Since you are engaged in business work, you should always take your job responsibilities as the standard of measurement, start from bit by bit in your work, and strictly follow the terms of your duties to demand your behavior. Strive to satisfy the leaders and gain their recognition and trust. Let your own value be displayed at work.

It is necessary to establish a sense of service and strengthen communication and coordination skills. Only by striving to improve their execution ability can we do our job well. At work, I always remind myself that only the relationship between the superior and the subordinate, internal and external work are treated equally, and all the work arranged by the leaders can not be sloppy and negligent. When accepting a task, on the one hand, we should actively understand the intention of the leader and the standards and requirements that need to be met, and strive to complete it ahead of time within the required time limit, on the other hand, we should actively consider and supplement it. In order to better assist other colleagues in their work.

Here, thank you very much for giving me this platform, support and guidance. In my future work, I will actively learn from my work experience, overcome my shortcomings, love my job, correct my bad work attitude and explore practice. By watching more, learning more and practicing more, I can improve my skills and do better in various businesses. I also hope that our collective will continue to glow with new brilliance and glory in the new year.