What should I pay attention to in Taobao shop operation?

Everyone knows that the entry threshold of Taobao shop is not high, but the knowledge of operating Taobao shop is much more. It is not so easy to run a Taobao shop well, and it will face bankruptcy if you are not careful. Let's first look at how to run a Taobao shop.

The first operation mode of Taobao shop: market positioning. Simply put, before opening a Taobao store, you need to know what kind of store to open, whether it is a C store or a flagship store. What are your strengths? Where are the selling points? It is important to have a reasonable goal plan.

Second: products are actually products in the final analysis. So what is the profit margin of the product, whether it can create explosive products or what scale it operates in Taobao stores, it is necessary to develop other products. This can be predicted in advance.

Third, customers, if they have products, consumers have to buy them, otherwise even the best products are useless. Therefore, before opening a Taobao shop, you can make a positioning of the crowd, and it is best to subdivide. For example, the customers of products are white-collar workers aged 20-30, low-and middle-income people who like online shopping.

Fourth, promotion, understanding the habits and hobbies of products and customers, it is necessary to promote products in the early stage. An important purpose is to get more traffic, and the three main points to consider are click-through rate, consultation rate and consultation conversion rate.

Fifth, customer service, which is very important, because many people who run Taobao stores did a good job in the early stage, but because the customer service was not well adjusted, the final conversion rate was low, which could not improve the transformation of the store.

Sixth, data analysis, it is easy to run a Taobao shop, but it takes some skills to run a Taobao shop well. Data analysis is essential, and it needs a growing process from data collection, sorting, classification and analysis.

How to promote Taobao stores is the key to success. The online shop is opened, the baby is also on the shelves, and the features are also available. However, after several weeks, there is still no deal, and even the buyer has no news. This is a common problem for many novice sellers. At this time, you will take the initiative.

1, the main methods of forum publicity in the forum are posting advertisements and using signature files. The former can be held in the forums of provinces or cities. If there is a section that allows advertising, you can post advertisements. The content must be detailed, the product pictures must be exquisite, and the top should be updated regularly. You can choose to promote it in Taobao community, well-known forums and local living communities. The latter can modify the signature file on the forum and change it into the website, logo, slogan and store name of their own store. Post some beautiful posts so that interested friends can visit your store through your signature file.

2. In the initial stage of opening a store, Link Remittance can use a popular store-Link Remittance to promote its own store, so as to enhance its popularity. For example, Taobao provides as many as 35 friendship links, and the method of adding them is simple: first, search all stores through Taobao's search function and write down the names of shopkeepers of popular stores. Then, log in and download the communication tool of Taobao buyers and sellers-"Taobao Want Want", add the names of the shopkeepers of these popular stores, and make a request for link exchange. If you agree to exchange, finally, open "My Taobao _ I am the seller. Manage my store ",click the" Friendship Link "on the left, then enter the owner's name and click the" Add "button.

3. Recommendation Window The "window recommendation" function provided by Taobao is a special function for sellers. When the buyer chooses to search or clicks "I want to buy" for classified search, a window will appear on the search results page to recommend the baby. Set the function of "window recommendation", you can open "My Taobao-I am the seller-the baby for sale", select the baby to be recommended to the window (the baby that has been recommended to the front page of the store can no longer be recommended in the window, that is, it is marked with the word "recommendation"), and click the "window recommendation" button.

4. Join Consumer Protection and Wangpu. If you want to stay on Taobao for a long time, I suggest you join both services. It doesn't really cost much. Wangpu is only 30 yuan a month and one yuan a day, which is still very cost-effective. Why join these two services? The first consumer protection is consumer protection, which can be seen from the word machine as a kind of protection for customers. Under the thinking of empathy, if you are a consumer, you will definitely go to the consumer to consume the same goods, unless your goods are unique in Taobao, there is nothing to say. The second Wangpu, so obviously, Wangpu is just like the facade of a physical store, and the beautiful customers you decorate will be happier. If they are in a good mood, they may see more things. Ha ha. In fact, Wangpu and non-Wangpu are just like an ordinary store and a five-star hotel. Who doesn't want to go to a five-star hotel with the same price? Don't you think? If the store promotion is not good in the early stage, you can hire a reliable agency company, such as Harbin Runqiang Technology Co., Ltd., which is a very professional agency company and can quickly increase sales and store rating. There are many methods, which may not be suitable for everyone, but in any case, we must have our own ways and means. Wine is not afraid of the deep alley, so I'm afraid it won't work on this online trading platform. Because the promotion of a store is like the preface of a physical store, no one will know if you don't do it, let alone the opportunity.

How does Taobao shop become a shopkeeper with high reputation and a star shopkeeper with high reputation in Taobao? To become a Taobao star-rated shopkeeper, the credit rating must be at least 4 points. The seller's credit score is based on the buyer's evaluation after each successful transaction with Alipay. If it is "favorable", one point will be added, "medium" will not be added, and "bad" will be deducted. Therefore, to become a star-rated shopkeeper, remember to serve in good faith. If you don't buy online transactions, you don't pay for goods. The seller can open "My Taobao _ Credit Management Bucket I want to report" to make a complaint, but it needs to collect evidence such as delivery voucher, buyer's receipt voucher and Want Want screenshot.