What should entrepreneurial catering do?

What should entrepreneurial catering do?

How to start a catering business is not an easy task, and with the development of society, the development of the catering industry has always been obvious to all, so many entrepreneurs want to become entrepreneurs in the catering industry. Let's take a look at how to start a business catering and related information.

What should entrepreneurial catering do? 1 1. How to get started in catering business correctly?

1. Start small and step by step.

Especially for novice catering entrepreneurs and entrepreneurs with limited funds, blindly seeking big just increases the risk of catering entrepreneurship. It is suggested that novices can pay attention to some standardized Chinese fast food and snack bars, which are simple to operate and do not need a large number of people.

After accumulating some experience, consider becoming bigger and stronger. For novices, it is recommended to join some brands similar to Fajue baking brand, with small investment, distinctive features, green health and national chain.

If you want a good business, don't ignore the location problem.

There is no doubt that stores should try to choose places with large traffic. For example, every store in KFC has a very prosperous geographical location, and there are Zheng Xin chicken chops suitable for ordinary people to start businesses. Careful observation will reveal that every store is at a crossroads, pedestrian street and other places with heavy traffic.

But the location of the store should also be combined with its own actual situation. After all, the price of a good location is not cheap, and catering businesses can't just spend all their money on rice paper, but also consider the later operation.

3. Popularity will make business better and better when opening.

There are many ways to gather popularity, such as distributing leaflets, discounting, tasting and so on. You know, the more popular the restaurant, the easier it is to stimulate the herd mentality of the public and attract more consumers to patronize it.

When the customers in the restaurant are in an endless stream, the next step is to retain customers and form repeated consumption. Such as credit cards or vouchers.

And it can be combined with popular self-media Tik Tok and WeChat official account to promote the storefront and attract more young consumer groups. If this group can be triggered to share in the circle of friends, it will directly save a lot of advertising fees and achieve 200% publicity effect.

Second, how do ordinary people run a restaurant?

1, clean-whether it's chefs, waiters, or countertops, plates, dining tables ... should be wiped clean. Even if your decoration is average, as long as you have good taste and the store is clean and tidy, you can still attract a large number of consumers into the store.

2, fresh-such as some vegetables and other ingredients, almost can not see the feeling of drying for a while.

3, stability-mainly divided into two aspects: 1, business hours are stable, don't think that you start a business casually, fishing for three days and drying the net for two days; 2, the taste is stable, so as to cultivate repeat customers and encourage customers to repeat consumption.

Third, summary:

Ordinary people who want to start a business in catering can open a small and exquisite differentiated restaurant with stories and authentic products, which can meet the individual needs of people around them. This is the core competitiveness of this small shop.

What should entrepreneurial catering do? The first point: the location of the store.

Many people choose sites at will to see how they feel. You think it's a place to open a shop. This is a big mistake. Be sure to choose a place with a lot of people. For some transferred shops, you must personally squat. See how many customers they go in for consumption at noon and at night every day. Daily turnover, only when you choose the right place, will someone flow. People flow is an important guarantee of turnover.

The second point: rent negotiation.

Ask the landlord how much transfer fee he wants first, and give him a price you think is reasonable. You can find a few friends to negotiate with the landlord, and each friend's bid is lower than yours. In this way, the price expected by the landlord will drop a lot. You'd better lower the price and save the rent.

Good place, the longer the signing time, the better. Because some landlords will raise the rent when they see that the business in your store is good. In order to avoid this situation. It is best to sign a long-term contract, and the recommended time is more than four years.

The third point: the decoration of the shop.

The decoration of the shop is also very important. It is very necessary to provide customers with a clean, comfortable and good dining environment, which determines whether they are willing to visit your store again. Imagine if you were a customer, would you like to go to a dirty place?

The fourth point: technical learning.

The taste of dishes is very important to the prosperity of the store. This determines whether your store can continue to live, which is the most important thing. You can't live with poor taste, and so can a store with average taste. Business in a store with good taste is of course booming.

There are two ways to learn technology.

First, grope for yourself, and the risk of groping for yourself is relatively high. Because of inexperience, it takes a long time to explore, and the taste of your cooking has not been tested by customers! The taste can't meet the customer's requirements. With this technology, the risk of opening a shop is very great.

Second, learn from others, who generally won't tell you the core secrets. Just tell you a recipe or ask you to buy a recipe, and leave it alone after teaching. If something goes wrong, no one can find it and there is no after-sales service. The risk is not small.

The fifth point: the recruitment of shop assistants

A good shop assistant is very important to the business in the store. Shop assistants affect the service quality and customer experience in your store. Try not to let the old employees lose. If they leave, it is necessary to analyze whether it is their own problem. Imagine that if you can't keep employees in your store, you always recruit some new people, which is not conducive to the business in the store. Establish a good relationship with employees in the store, so that they can work better for the store.

Extended data

Catering industry is a food production and operation industry that provides consumers with all kinds of drinks, food, consumption places and facilities through instant processing, commercial sales and service labor.

There are two main concepts of catering: one is catering, and the other is an industry or institution that provides catering to meet the dietary needs of diners and thus obtains corresponding service income. Because people in different regions and cultures have different eating habits and tastes, restaurants around the world have diversified characteristics.

For catering enterprises, the importance of brand power is self-evident. The competition in the catering market will eventually be the competition between brands. Whose brand power is stronger, whose market is broader, and brand power has become the key for catering enterprises to compete for the market.

Brand power is also the most critical factor to attract consumers. With people's requirements for dining environment, experience and service getting higher and higher, many people like to choose some famous restaurants to eat. Because you can not only enjoy a good dining experience, but also have a good face and eat with confidence. The success of some catering enterprises, in addition to strong product strength, is a key consumption factor.

How to do entrepreneurial catering? Misunderstanding 1. Products only do what they like, not what the market likes. Whether the product is delicious or not is not up to you alone or others, but the market. Those who do catering must do product testing. It is necessary to find out whether your product is liked by only a few people or by most people. It is only hot for a short time, otherwise it will not be out of date for many years. Meet these two points, and your product will be initially competitive!

Myth 2: Keep the store. Just want to invest, don't want to invest, start a restaurant. The most efficient and lowest-cost mode is to keep the store by yourself. Only in this way can we find the problems of products and services in the store in time and deal with them immediately. Moreover, opening your own shop can also expand the scale and open branches for the future.

Accumulate development experience. If you just want to hire a professional manager to take care of it, and be a shopkeeper who can't stop cutting things, then once the products and services in the store have problems, you can't even grasp the real situation, let alone how to solve the problem. I don't even know how I ended up dead.

Myth 3: Choose cheap websites instead of the right ones. Location is to choose traffic. Different flows correspond to different prices. Choose the most traffic within your budget, not the cheapest. Cheap means less traffic and immature surrounding facilities. If you choose such a location for the sake of cheapness, you may end up before you start a business.

And after the location is chosen, be careful not to step on two pits. The first pit is that this store must be able to apply for a certificate and can do catering; The second pit is to sign a contract with the landlord himself, and not to be deceived by unscrupulous intermediaries or second-hand landlords. It is recommended that the signing period be not less than three years. Once the business is done, you can avoid the starting price of the landlord and ensure that you can make money steadily.

Misunderstanding 4, initial investment, only consider the effect, not consider the cost. Many people are not very rational when they start their first business. Everyone wants to decorate and design according to their own ideas and present their ideal storefront effect. Besides, they want to buy new equipment and furniture. The investment budget is overspent and the recovery period is too long.

You know, 80% of the investment in catering is in the early stage, and once it is not well managed, it will be wiped out. It is suggested that the decoration should be effective and not excessively pursue details. Equipment and furniture can be bought second-hand, and more funds can be used for subsequent market cultivation and employee incentives.

Myth 5: I only know marketing but not management. Many restaurants in online celebrities spend a lot of money on hype when they open, but after opening for a period of time, they are often empty and cold in less than two years. Moreover, such marketing is likely to be suicide marketing, which has attracted so many customers just after its opening.

Once your products and services are not good, the more customers come, the greater the damage to your brand. If the pre-marketing incentive is too strong, it is likely to attract the wool party and will not come again after one time. Catering is not a day's business. You can't directly seek temporary popularity, but do continuous business.