What is a designer brand?

The types of designer brands can be divided into three categories:

1, that is, the brand named after the designer;

2, or another name as the core of the brand;

3. Designer-led brand.

In addition, non-designer brands are brand-led designers, and designers serve brands. Therefore, designer brands have distinct design styles and concepts, and their brand loyalty is higher than that of non-designer brands.

Extended data:

The purpose of brand design is to express brand image. Only by being accepted and recognized by the public can the design be successful, otherwise, it is meaningless to speculate again. Consumer-centered is to do:

(1) To make accurate market positioning and not understand the target market, brand design is "aimless".

(2) Strive to meet the needs of consumers. The demand of consumers is the starting point and destination of all activities of enterprises, including brand design. The biggest secret of IBM's success lies in all its customer-centric corporate ideas.

(3) Try to respect the customs of consumers. Habit is an established set, which is both an obstacle and an opportunity for corporate brand design.

(4) Correctly guide consumers' ideas. Taking consumers as the center does not mean that everything caters to the needs of consumers. Adhering to the principle of self and scientific and reasonable guidance is a major function of enterprise brand design.

References:

Baidu encyclopedia-brand design