Development course of opal lamp

● 1996 1 month, set up a factory with 8 employees, mainly producing three-color energy-saving lamps, and adopted a cost-effective pricing strategy, which opened a historical chapter of entrepreneurship.

● In August of the same year, Opal won the largest order since it opened the factory-producing 5,000 energy-saving lamps for Guangzhou White Swan Hotel with its good reputation and high-quality products.

●1Since August, 1997, ceiling lamps have been put into production, changing from a single product structure to a diversified product structure. The sales volume of ceiling lamps has remained the first in the country for five consecutive years.

● 1998 Mid-term, the industry triggered a price war. Chairman Wang Yaohai believes that energy-saving lamps are energy-saving products. If the quality is reduced, there will be no energy saving. Opal would never do such a thing. As an enterprise, we must have a sense of social responsibility. At the same time, Opal has determined the management principle of "quality first" and won the market with honest and high-quality products.

● 1999 Land purchase and factory construction (now the location of Opple Building in Zhongshan Ancient Town).

● In June 2000, Opal began to build a domestic marketing network and set up its first office in Wuhan.

● In August of the same year, we successfully registered the trademark "Opal", established the principle of "brand management" and started the construction of Opal's new VI system.

●2006 54 38+0, 1, the first dealer congress was held, and more than 500 outstanding dealer representatives attended the meeting.

● In the same year, Opal began to establish operation centers in major cities across the country and began to build channels with "operation centers" as the marketing model.

● In July, 20065438+0, OPPLE laid the first brick for its overseas road-began to establish its own brand agents in the target markets in the Middle East and Southeast Asia.

● In 2004, Opal opened its first branch overseas, which took a big step to expand overseas markets.

● In May of the same year, a joint venture company was established in Shanghai with internationally renowned Japanese companies, which kicked off the commercial lighting operation.

● In June of the same year, the construction of Opal home lighting brand store system was launched nationwide.

● Since 2005, Op has been recruiting on campus in famous universities in China every year.

●65438+ In February of the same year, Opal achieved a monthly output value of over 100 million for the first time.

● In 2006, the construction of mass brands began, and Opal advertising landed strongly on CCTV.

● In August 2006, the ERP system was successfully launched, and the enterprise informatization construction made progress in stages.

● Zhongshan Opal Lighting Co., Ltd. was established at the same time, and the modern corporate governance structure was initially formed.

● In September 2006, the monthly sales exceeded 1 100 million yuan for the first time.

● In June of the same year165438+1October, Opal Lighting held the 10th anniversary celebration party of "Flying over Dreams"; The same song entered the "Charming Light" concert held by Op in tianhe sports center.

● From June 5438 to February 2007, Opal Lighting established a localization factory in Iran.

● In April 2008, Opal Lighting was successfully shortlisted for the National High Efficiency Lighting Product Promotion Project jointly sponsored by the National Development and Reform Commission and the Ministry of Finance, and became an award-winning promotion enterprise.

● In 2008, Opal established its Shanghai sales branch "Opal Lighting Co., Ltd.", which started a more comprehensive domestic market coverage and a more cutting-edge overseas sales layout; In the same year, Opal acquired more than 700 mu of land in Suzhou and began to plan the second modern garden-style production base.

● In September 2009, Opal Lighting officially became an exhibitor in the private enterprise pavilion of the 20 10 Shanghai World Expo.