Zhang Tianyi, a master of Peking University, opened a shop to sell rice noodles after graduation. What's his current situation?

The first time I ate in Beijing Funiutang Head Office, I came with a feeling of feeling hot. I haven't heard how delicious this rice noodle is, but I heard that the owner of this shop was born after 90, and the university didn't graduate when it was founded. After nearly ten years of operation, this chain enterprise once spread all over the provinces, cities and municipalities directly under the central government. The process of nagging rice noodles is actually quite ordinary and slightly salty, but every time I eat it, I say the same thing in my heart.

His victory is not accidental, but in the past and in the future, I think it is extremely accidental, unlike Li Ka-shing who just caught up with my father-in-law's financial support when he started his business; Different from Ma's strong background in China at the beginning of his business, relying on a fair and transparent market environment and flexible business sense, Zhang Tianyi carved the golden signboard of Funiutang in Beijing and went to the world. According to Zhang Tianyi's parents' waiting, he stopped all-round strict training at an early age, and began to give him various interest training classes at birth to explore his interests and make targeted training plans. When he was a little older, he was given the best key school. Zhang Tianyi lived up to expectations, and he was admitted to Peking University Law with excellent results in the college entrance examination.

This reminds people of what the chartered woman said to the chartered woman in the movie Kung Fu: "If he studies hard, he may become a doctor or a lawyer or a martial artist when he grows up!" Listen, I guess that's what Zhang Tianyi's father told his mother, but it was nothing in the end. He chose to sell rice noodles after graduation! In the summer of 2008, Zhang Tian, who had just entered the university campus, began to make plans for his future graduation. According to the time line, she may mix a student union cadre at school, then fall in love, pass CET-4 and CET-6, then prepare her graduation thesis at the end of the term without debate, then participate in the campus recruitment of famous enterprises, and finally enter the society and become the screw people need until retirement! He wrote everything he could foresee in his diary, then thought deeply from time to time, and finally came to a conclusion that this was not the life he wanted.

20 13 After graduating from college, he stopped a very rigorous and passionate negotiation with his college roommates and asked them whether they planned to part ways or work with themselves after graduation. What to do specifically is actually very simple-selling rice noodles. Roommate said she was a little confused. They only think of such things when they work part-time during the summer vacation. No one really wants to put this job that can be done without any diploma into their career life plan. Although some seniors have won pork sales before, there are not many real examples. Zhang Tianyi confidently said to them, "My plan has been prepared for four years, and I have saved enough money for preparation. If you trust me, just tell me to fight for three years. If this thing can be done, you will all be shareholders. " Indeed, after listening to his words, I feel from the bottom of my heart that men are determined to take it early.

Since 20 12, China has ushered in the wave of Internet development. At that time, a "Double Eleven" Tmall sold more than 20 billion, which is really incomparable with today. But in 2009, it was only 50 million yuan, and only three years later, the business turnover increased geometrically. Internet plus's thoughts began to be included in every entrepreneur's life dictionary, which also brought the operation of online catering. That year, Zhang Tianyi took his team and rented a remote corner in a shopping mall next to Beijing International Trade Center. This abnormal operation puzzled all my colleagues. Who can find a facade room to open a shop in a crowded place, and how can they open a shop in the corner? How does this attract customers? And Zhang Tianyi's operation has just begun.

Because the store is remote and saves a lot of rent, he used the money saved to register a merchant account on the public comment APP. People's comments are now lonely, but at that time it was just a popular selection APP that came out not long ago. After that, he spent money to buy traffic and put it into operation online. Every day, he puts his shop in the hot recommended position on the home page, and then sets up simple and easy-to-understand promotional activities. Several of them like 10, and he can give away a bowl of rice noodles for free. The next time you spend more than 100 yuan, you can enjoy free of charge. The previous investment-income ratio was indeed a deficit, but the income from throwing money online was indeed considerable. Ladies and gentlemen, think about it. In fact, app ordering was just emerging. Whoever enters early will win more cakes at the highest level.

In less than two years, Meituan, Hungry, and Didi Takeaway have mushroomed and started to go crazy. At that time, Funiutang rice noodle shop operated by Zhang Tianyi once became a well-known Internet catering brand with the same reputation as Huang Taiji and Diaoye Beef brisket. At this time, he does not need to spend money to buy traffic. A large number of member customers have been accumulated in the early stage, and the influx of orders every day makes it impossible for Funiutang to decline in the ranking of APP rankings. Moreover, every time Funiutang opened a branch, it was necessary to find the most partial corner to start a business. Analysis of Zhang Tianyi's psychological description may be: "I am so proud. Since you want to eat rice noodles so much, please walk a few more steps. Anyway, now the mobile phone has navigation, haha. "

After years of hard work, as long as someone is hungry and wants to eat rice noodles at night, they will not blindly think of Funiutang. After all, ordinary people have a herd mentality when they consume: it doesn't matter whether I eat or not. What matters is that everyone has been to this restaurant and it is impossible for them to be cheated. Then I went in without thinking too much. Besides, the rice noodle festival really has no bigger signboard than Funiutang. China people like to follow famous brands in consumption. When you buy shoes, you will go to see Adinik. When you eat hot pot, you will think of Donglaishun. When you buy a bag, you will see if Louis Vuitton has a discount. With the influence of the brand, Zhang Tianyi quickly achieved assets of over 100 million.

20 15 Premier visited Funiutang Corporation and personally received Zhang Tianyi. He told the Prime Minister that the traditional catering and Internet operation concepts will not be the end. According to my research on this industry, due to the saturation of competition, the way of ordering food through mobile phone applications will be eliminated immediately. At present, we are trying to use new technologies such as fingerprint payment to reach consumers when they enter the store for dinner. We only need to verify the fingerprint on the touch screen to complete the payment. This concept is quite consistent with today's fast-paced life, and it also protects personal privacy. His ideas won high praise from the Prime Minister.

Every huge person will not stick to the rules, they will always study hard and forget to eat and sleep, and analyze in time how the current business pulse beats. When Zhang Tian ran the restaurant side by side, he didn't forget his parents' expectations. Successfully passed the master's degree in Peking University Law School, and spent at least one hour reading and studying every day. In fact, speaking of Zhang Tianyi's successful case, what each of us can do should not be envy. Actually, there is nothing to envy. Because the risk of starting a business is really great, not everyone can win. If you work in a company, you can get a wonderful life through hard work. There are many ways to spend your life. You can choose to sail in the sea or graze on the grassland. The most important thing is that you are happy.